Mar 20, 2014 | China, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and case studies that caught our eye. Global ad spending by medium: Internet gets 1 in 5 ad dollars In 2013, the internet passed newspapers to become the world’s second-largest ad medium, behind TV, according to this chart...
Mar 20, 2014 | Mobile, Online video
Google has launched its £30 Chromecast TV dongle iacross Europe and Canada this week, taking on the likes of Apple TV, Roku and Sky’s Now TV. The additional 11 Chromecast markets are: Canada, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden...
Mar 19, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Social media, UK
For years, Jamie Oliver’s Food Tube channel on YouTube had low engagement and flat subscriber numbers. This case study looks at how the team behind the channel created online buzz and interactive elements (including the chance to slap the celebrity chef himself) to...
Mar 18, 2014 | Mobile, Online video, UK
In contrast to other countries where smartphones are used more often than the television, laptop or tablet, UK multiscreen users still favour the television, despite having the highest smartphone penetration of any other country surveyed, according to new research....
Mar 13, 2014 | Content marketing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA
Here are the top digital marketing data and case studies that caught our eye. Facebook ROI or RIP? Brand’s organic reach is ‘destined to die out’ Organic reach of the content brands publish in Facebook is destined to hit zero, with brands forced to pay to reach fans...
Mar 13, 2014 | China, Online video, Viral and buyrals
Industrial robot firm Kuka Robotics has run a new YouTube video campaign, pitting table tennis star Timo Boll against a high speed robot. See why it’s our video viral of the week below… The video shows the German sportsman initially losing 6-0 in a fast and furious...
Mar 13, 2014 | Email marketing, Online advertising, Online video, Social media, UK
Almost three quarters (71%) of marketers re using some form of marketing automation to their advantage, to increase ROI and glean increased insights into marketing campaigns, according to new research. The study, from SilverPop and conducted by Forrester Consulting,...
Mar 13, 2014 | Online video, USA, Viral and buyrals
President Obama’s appearance on the spoof talk show Between Two Ferns with comedian Zach Galifianakis has boosted traffic to Healthcare.gov, with 54,000 referrals for healthcare in just one day. View the video below: Between Two Ferns with Zach Galifianakis:...
Mar 12, 2014 | CPG, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media
Most of the time marketers are in their comfort zone when it comes to marketing rules, regulations and company policies – but take one look at digital and it can feel easier to get things wrong than right. Danny Meadows-Klue is a Commissioner for the regulation of...
Mar 12, 2014 | Online video, UK
The BBC has unveiled an update to its on-demand iPlayer service, which will include new online-only shows for “a BBC Three audience”, as the broadcaster looks to emulate the success of Netflix. Analysts say iPlayer is becoming more like Netflix, which has...
Mar 11, 2014 | Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media
Ahead of the World Wide Web’s 25th anniversary, a new report surveying hundreds of experts outlines how digital technology will evolve over the next decade- with many good and bad results. The report from research firm Pew Internet, which surveyed nearly 1,500...
Mar 10, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, Facebook marketing, France, Germany, India, Latin America, Mobile, Peru, Philippines, Russia, Social media, Twitter marketing
This chart shows the active users for the top 10 social networks by region. Respondents were asked the question “Which of the following services have you used/contributed to in the last month?”. Facebook proved to be popular across all regions, with 55% of...
Mar 7, 2014 | Content marketing, Online advertising
Spotify is getting serious about data, buying a music-intelligence firm to help power recommendations- potentially cutting out competitors in the process. Echo Nest powers web radio, recommendations, and playlists for a large number of media firms, including some...
Mar 7, 2014 | Content marketing
Chelsea football manager Jose Mourinho has signed up to Yahoo as its global football ambassador for 2014. Mourinho will be an exclusive analyst for Yahoo’s worldwide football coverage, including the FIFA World Cup 2014, and will also provide exclusive behind the...
Mar 6, 2014 | Content marketing
BBC Three is to be axed and will become a wholly online channel, as part of the broadcaster’s cost-cutting plans. The move has been met with protests from fans and celebrities alike, and means all programming such as Don’t Tell The Bride and Pramface will only...
Mar 5, 2014 | Content marketing, Online advertising, Online video
This chart shows the breakdown of audiovisual revenue per region by audiovisual type. North America’s audiovisual revenue is split the most diversely between linear TV, on-demand services and home video (such as DVDs). On-demand audiovisual services (such as...
Mar 5, 2014 | Online video
This chart shows the breakdown of audiovisual market revenue per region.Total global revenue amounts to 415 billion EUR. North America accounts for The largest audiovisual market revenue with a 38.6% share (160 billion EUR).01 this revenue, mainstream linearTV...
Feb 28, 2014 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
In the month when Comcast bought global media giant Time Warner for $45bn, another massive $19bn deal also took place – for a single chat app. Facebook’s WhatsApp purchase caused many to question the social network’s confidence in its own growth. But...
Feb 28, 2014 | Mobile, Online video, Social media
Struggling social network Bebo is looking to turn around its fortunes with a free new video messaging app called Blab. The tool lets users record videos and instantly send them to their friends via their mobile device, in a similar way to apps such as Snapchat....
Feb 26, 2014 | Content marketing, E-commerce and E-retailing, Online video
Musician Zoe Keating has revealed her iTunes, Spotify, YouTube and Pandora payouts for 2013- showing that downloads are still more valuable than streams for artists looking to make sales online. 2013 music sales & streaming numbers for a middle-aged mom in a...
