Oct 8, 2013 | Online video
The BBC’s director general Tony Hall is expected to announce the launch of the next generation BBC iPlayer in a keynote speech today. The speech, entitled Where Next?, will set out the BBC’s new strategy to adapt to technological developments and the...
Oct 8, 2013 | Mobile, Online video, Twitter marketing, Unilever - Research, tips and news for marketers
For its latest campaign Unilever’s Cornetto launched a set of airplanes with a Twitter-connected banners, so summer lovers could declare their love in front of everyone on the beaches of Spain. The campaign, created by ad agency Lola / Lowe & Partners
, Madrid,...
Oct 7, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media
Digital ad spend up in the UK rose 17.5% to reach a record six-month high of over £3bn, with consumer goods overtaking entertainment and media as the biggest mobile display advertiser, according to new research. The data, from the IAB, also indicates that mobile now...
Oct 2, 2013 | Content marketing, Social media
Spotify is ramping up its social features, introducing an embeddable ‘Follow’ button for artists and bloggers to add to their sites. The new one-click tool lets visitors to choose to follow them on the music streaming service. The Spotify Follow button can be placed...
Oct 2, 2013 | Content marketing, Online video
YouTube is setting up its first ever music awards, the Google-owned video site looks to cement its position as the ‘first call’ for music content online. According to YouTube’s official blog the YouTube Music Awards will be an “event honouring...
Sep 26, 2013 | Online video
Google has launched a set of comment moderation tools for YouTube users, in a bid to tackle the influx of offensive online remarks made by internet ‘trolls’. Under the new initiative, comments will be listed according to their conversational relevance, not just their...
Sep 26, 2013 | Content marketing, Online video
Science and technology news website Popular Science has axed its comments section, blaming “trolls” and “spambots”. The 141-year-old American magazine has decided that an open forum at the bottom of articles “can be bad for...
Sep 26, 2013 | Online video
Dance theatre Sadler’s Wells has called in social media consultancy Hot Cherry to launch and promote iD, a multimedia production from Cirque Éloize, featuring a set of YouTube videos giving the performers an urban twist. Described by Cirque Éloize’s Director Jeannot...
Sep 25, 2013 | Content marketing, Digital marketing skills, Online advertising
The marketing industry has changed more in the past two years than in the past 50, leaving many marketers doubting their skills, effectiveness and ability to measure the impact of their campaigns, according to new research. The Adobe study, Digital Distress: What...
Sep 24, 2013 | Online video, Twitter marketing, USA, Viral and buyrals
Social accommodation app Airbnb launched its first video ad this month- compiled only using 6-second Vine videos from Twitter fans. See why it’s our video viral of the week below… The 4-minutes long commercial was composed after the firm asked its Twitter followers to...
Sep 24, 2013 | Mobile, Social media, Viral and buyrals
Following its successful ‘Art of the Trench campaign, luxury fashion brand Burberry has teamed up with Google to let people capture their kisses by direct contact with their touch screen device, adding a personalised message and send on to friends across the globe....
Sep 24, 2013 | E-commerce and E-retailing, Online video
Following London Fashion Week, results from a new survey indicates that consumers want ‘shopable’ videos and Londoners lead the way in video consumption of Fashion Week shows. The research, from WeSEE, an advertising and visual classification company, suggests that...
Sep 24, 2013 | Online video
Drama series House of Cards has won an Emmy, becoming the first online-only TV show to do so, as the likes of Netflix and Amazon continue to rival traditional TV companies in producing original content. Watch a trailer for the show below: House of Cards director David...
Sep 18, 2013 | Online video, Viral and buyrals
Virgin Mobile USA has launched an interactive video campaign which a viewer can control simply by blinking- provided they are using a webcam. View a trailer for the service here: The ‘Blinkwashed’ YouTube ad, created by Mother New York, is the final...
Sep 17, 2013 | Content marketing, E-commerce and E-retailing
Video streaming service Netflix has revealed that it monitors piracy sites to asses the popularity and appeal of the shows it buys. The US firm gave Prison Break as an example of one programme it had bought as a consequence of using the strategy. Netflix’s vice...
Sep 17, 2013 | CPG, FMCG digital marketing food and beverages, France, Germany, Social media, Viral and buyrals
In a digital twist on the classic ‘last Rolo’ ads, Milka has launched a new campaign that lets consumers pick who receives the last square of their chocolate bar. See why it’s our video viral of the week below… The confectionery brand has taken the last...
Sep 16, 2013 | Facebook marketing, Mobile, Online video
Facebook is testing autoplay videos in its mobile News Feed, meaning that muted videos will start automatically without needing a click from the user. The tool, currently being tested across a small group of US users, will work on videos from an individual or a page...
Sep 13, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Russia, Social media
Here are the top digital marketing data and statistics that caught our eye. Content partnerships increase brand recommendation and purchase by 30% The Association of Online Publishers (AOP) revealed the results of a proprietary study into the value of premium content...
Sep 12, 2013 | Mobile, Online advertising, Online video
There has been a significant increase in digital video ad spend – including a surge in mobile video, according to new research. The findings, from BrightRoll’s third-annual UK Advertising Report, reveals 2013 to be a pivotal year for digital video in the UK. The rise...
Sep 12, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising
The Association of Online Publishers (AOP) today revealed the results of a proprietary study into the value of premium content partnerships. Five bespoke partnerships were measured with media brands Haymarket, Guardian, Telegraph, and IPC and advertising brands LG,...
