Sep 11, 2013 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Instagram is planning to introduce ads, as the Facebook-owned photo app looks to turn its 150 million users into a profit. Speaking to the Wall Street Journal, Emily White, Instagram’s director of business operations, said the company is planning to introduce...
Sep 11, 2013 | Facebook marketing, Online video, Social media
UK mums are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010—according to new research. The study, from BabyCenter and comScore, also found that 22% of mums say if friends or family...
Sep 11, 2013 | Twitter marketing, Viral and buyrals
Ray-Ban Belgium and DDB Brussels have launched a new campaign that makes creative use of public transportation to communicate Ray-Ban’s wide range of polarized color lenses: from sky blue to hot pink. See why it’s our viral of the week below… In all major Belgian...
Sep 9, 2013 | E-commerce and E-retailing, Online video
FAGE UK has hired Coupons.com to run a social couponing campaign to engage consumers via Facebook and drive product trial for its Fruyo yoghurt range in Waitrose. Viki is a global TV and video site that uniquely brings primetime TV shows, movies, music videos and...
Sep 6, 2013 | Content marketing, Online video, Social media, Viral and buyrals
Buzzfeed, the popular social news site behind many virals and ‘top 10’ lists, has started to turn a profit four years after its launch, revealing its traffic numbers in the US are now bigger than both AOL and Craigslist. The news was announced by Jonah Peretti,...
Sep 6, 2013 | France, Germany, Online advertising, Online video, UK
UK’s video programmatic market is valued at €20.5m for 2012 and predicted to rise to €224.5m by 2017, according to new research. The study, from video ad marketplace SpotXchange, looks into the adoption of programmatic video advertising across the five biggest...
Sep 5, 2013 | Online advertising, Online video
Smart TV ads combined with advertising on traditional TV increase the advertising effect of TV campaigns, with nearly a third (31%) of people across the world engage in an action as a result of a Smart TV ad, according to new research. The study, from smartclip in...
Sep 3, 2013 | CPG, FMCG digital marketing food and beverages, Online video
Beer brand Heineken has just concluded its 3-month-long YouTube video campaign ‘Dropped’, featuring a series of strangers handcuffed together in remote locations. See why it’s our video viral of the week below… Created by agency Wieden + Kennedy Amsterdam, the...
Aug 30, 2013 | India, Online video
India boasts the world’s second fastest growing online population with 31%t Year-Over-Year Growth, six times the average global rate, according to a new report. ComScore has released the 2013 India Digital Future in Focus report. The report provides a comprehensive...
Aug 22, 2013 | Content marketing, Online advertising
Apple is reportedly set to launch its Spotify-rival iTunes Radio in September, with advertising from a McDonald’s, Pepsi, Nissan and Procter & Gamble funding the free music streaming service. According to a report in AdAge, deals with the brands range from “the...
Aug 22, 2013 | Marketing through gaming, Online advertising, Online video
Google is letting games developers use its DoubleClick Ad Exchange, allowing them to bid for TrueView’s “skippable” pre-, mid- and post-roll video ads. The move will mean publishers pay for the ads only when gamers watch them for a specified length,...
Aug 19, 2013 | Online video, Social media, Twitter marketing
Broadcaster Viacom is adding 30 more of its shows to Twitter’s social video ‘Amplify’ program after ‘a great response from advertisers’ to its MTV Awards promotion on the social network. View a sample Amplify ad below: Roy Hibbert's BIG block. One of...
Aug 19, 2013 | E-commerce and E-retailing, Germany, Online video, Social media
The 57.8 million internet users in Germany each spent nearly 20 hours online during June 2013. Social networking accounted for a quarter of time spent online in Germany, making it the most engaging activity that month. Retail sites reached 77 percent of the German...
Aug 16, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online video
Häagen-Dazs has launched a ‘Concerto Timer app’, integrating 3D Kinect technology and video data that lets customers fill the time it takes for their ice cream to thaw once its leaves the freezer. The musicians will entertain users for two minutes because, according...
Aug 15, 2013 | Content marketing, Social media
Google has started embedding Soundcloud’s popular streaming audio widgets into Google+, as it looks to increase engagement on its social network. Back in May, SoundCloud gave its 40 million users the option of signing in using their Google+ accounts. Now, Google is...
Aug 14, 2013 | CPG, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Going viral on the internet is a goal for all brands, but is there is secret to becoming a web sensation? This week, Twitter examined three big viral video hits – actor Ryan Gosling ‘refusing’ to eat cereal, astronaut Chris Hadfield singing Space...
Aug 14, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, India, Online video, Social media
Horlicks has launched a new Facebook campaign in India to promote its new biscuit, inviting users to guess the plot of a new TV commercial with a number of clues. Watch the final TV commercial below: To promote the new Horlicks Nutribic ‘fibre rich digestive...
Aug 13, 2013 | Mobile, Online video
Microsoft has launched a new video touting its Surface RT tablet over Apple’s iPad, as poor sales of its tablet have led to a big price drop. Watch the video below: The ad features a series of slides go by pointing out the differences between the two tablets....
Aug 12, 2013 | Australia and New Zealand, Mobile, Online advertising, Online video, Search engine marketing
Online advertising spend in Australia reached $3.6bn in the past year, up 14% and overtaking TV for the first time, according to new figures.s The figures, from IAB Australia and PricewaterhouseCoopers, indicate that over the first six months of the year total online...
Aug 9, 2013 | Content marketing
Yahoo is to undergo yet another rebrand next month, but this time the internet giant looks set for the biggest overhaul yet to reflect the ‘renaissance’ of the brand under CEO Marrisa Meyer. Each day over the next four weeks — the Silicon Valley company is showcasing...
