Jul 17, 2013 | Online video
Google is working on an internet TV service that will compete with the likes of Apple TV and Sony, according to a news report. The Wall Street Journal cities “people familiar with the matter” claiming that Google aims to replicate traditional TV content,...
Jul 16, 2013 | Content marketing
Radiohead’s Thom Yorke has pulled his solo songs from the music streaming site, saying its payment rates do not help young artists. Make no mistake new artists you discover on #Spotify will no get paid. meanwhile shareholders will shortly being rolling in it....
Jul 15, 2013 | CPG, Online advertising, Online video
Purina’s dog food brand Beneful has created a canine-based Rube Goldberg machine for its latest campaign, creating a buzz online with 2 million YouTube views just 2 weeks after launch. See why it’s our video viral of the week below… The new ad sees at least ten dogs...
Jul 12, 2013 | Content marketing, Online video
The founders of music discovery site last.FM are launching a new online content aggregator based around a user’s web history. The site, Lumi.do., works as a browser plugin for Chrome and Firefox, and uses the browsing history to suggest related content including news,...
Jul 9, 2013 | Content marketing, Social media, Twitter marketing
Despite its phenomenal growth in recent years as a social news and information feed, Twitter is still trumped by traditional news agencies when it comes to breaking news first, according to a new report. The research, conducted by scientists at the Universities of...
Jul 9, 2013 | Content marketing, E-commerce and E-retailing, Online advertising, Online video
Omni-channel retailing, building emotional bonds with consumers and ‘hyper-visualisation’ are amongst the key smart content trends for digital marketing in 2013, according to a new report. Smart Content Trend Report 2013 by Kiosked from Kiosked Kiosked, a global...
Jul 8, 2013 | Content marketing, Latin America, Mobile, Online advertising, Unilever - Research, tips and news for marketers
UK-based music discovery and marketing firm Shazam has raised an extra $40m (£26.8m) after getting investment from the world’s richest billionaire. Carlos Slim, owner of Latin American telecoms firm America Movil, is investing the money to expand Shazam’s reach in the...
Jul 8, 2013 | Online video
YouTube has renewed its agreement with Vevo to stream its highly lucrative music video content, as Google continues to push YouTube as the premier destination for music on the web. The Vevo music video platform is owned by Universal Music Group, Sony Music...
Jul 5, 2013 | Content marketing, Facebook marketing, Mobile, Social media, Twitter marketing
The battle between the short form video apps continues this week, with Twitter’s Vine adding 15 channels and a ‘revining’ feature to win back users from Instagram. The Twitter-owned app issued its biggest update to date for iOS Wednesday, bringing a number of new...
Jul 4, 2013 | Mobile, Online video
Yahoo has bought movie making app Qwiki as the internet giant continues its expansion into the mobile market. Watch this video from Qwiki promoting the new deal here: The move marks another mobile acquisition for CEO Marissa Mayer as the firm looks to target the...
Jul 2, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
With so many social media channels and tools available, which one is right for your brand’s campaign? From social commerce tools to crowd-sourcing platforms, the latest version of Brian Solis’ ‘Conversation Prism’ looks at the social media landscape from a marketers...
Jul 2, 2013 | Content marketing, E-commerce and E-retailing, Online advertising
The Daily Mail has begun an affiliate marketing scheme, offerering advertisers paid links from MailOnline articles. The trial from the world’s most visited news site could be mirrored by other online publishers. The move allows readers of its celebrity-fuelled stories...
Jul 1, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Pepsi Max worked with British magician to produce this head-scraching levitation stunt on top of a London double decker bus- getting nearly 3 million YouTube views and plenty of press attention in the process. See why it’s our video viral of the week here…...
Jun 27, 2013 | Content marketing, Search engine marketing
Web pages that rank higher in Google searches tend to have more Google+ plus ones and Facebook shares, but keyword domains are becoming less important, according to new US research. The study, from Searchmetrics, examined factors that correlate with ranking highly in...
Jun 27, 2013 | Content marketing
Continuing its international expansion, The Huffington Post has launched its first African edition. The new publication, called ‘Al Huffington Post Maghreb’ launched on To June 25th in Tunis. The move follows a partnership between The Huffington Post Media Group and...
Jun 26, 2013 | Content marketing, Mobile, Online advertising, Social media
MTV is running its first campaign on popular photo sharing app Snapchat to promote sixth season of UK reality show ‘Geordie Shore’. The campaign will see MTV send out exclusive photographs and videos from its own ‘Geordie Shore’ Snapchat...
Jun 26, 2013 | Content marketing, E-commerce and E-retailing, Online advertising
New email data shows which brands consumers love enough to rescue them from the spam folder, including Apple, Amazon, eBay, Dorothy Perkins, Sainsbury’s and Match.com. The research, from Return Path, forms the industry’s first comprehensive study of consumers’ This Is...
Jun 26, 2013 | Content marketing, Mobile, Online advertising, Search engine marketing
Author rank, content marketing, social media and mobile marketing are the biggest digital marketing trends in the US this year, according to this infographic from Dot Com Infoway. The illustration below shows that content marketing, mobile marketing, social media and...
Jun 25, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, India, Online video, Viral and buyrals
Coca-Cola’s latest online video campaign taking Cannes by storm featured a ‘Small World Machine’, linking Indians and Pakistanis via a live communications portal- getting 1.5 million YouTube views in the process. See why it’s our video viral of the week below… The...
Jun 24, 2013 | Australia and New Zealand, France, Online advertising, Online video, Unilever - Research, tips and news for marketers
Ad agency Mccann’s Dumb Ways to Die became the most awarded ad in the history of the Cannes advertising festival, with its offbeat public service announcement for Metro Trains Melbourne finishing the festival with 32 Lions, including five Grand Prix awards, 18 gold,...
