Jun 24, 2013 | Content marketing, Online advertising, Online video
Grey Group brought rock legend Lou Reed to Cannes Lions and spoke to him after the Festival at a press conference to get his take on creativity and advertising. Source: http://www.canneslions.com/
Jun 21, 2013 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Dove campaign, ‘Real Beauty Sketches’, has won two gold awards at Cannes Lions 2013, after impressing the jury with the most viewed online ad of the year, attracting over 55 million YouTube views so far. The film features a police sketch artist...
Jun 21, 2013 | Facebook marketing, Online video
Facebook has added a video function to its popular photo app Instagram, in a move that will challenge both YouTube and Twitter’s Vine in the user generated mobile video space. Watch the launch ad here: Introducing Video on Instagram from Instagram on Vimeo. The new...
Jun 21, 2013 | Online advertising, Online video, Unilever - Research, tips and news for marketers
Dove has been successfully engaging its female target audience with its ‘Campaign for Real Beauty’ for a number of years now. Through the use of innovative and integrated, multi-channel campaigns they have already amassed a significant following online. So to re-engage the audience in the debate needed some exceptional creativity and excellence in advertising communications. This latest activation of the brand communication idea, with one compelling 3 minute video at its heart, has surpasses all previous work and been their most successful yet. In this Cannes Lions online video case study we show you why…
Jun 21, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Oreo is an iconic biscuit brand with leading edge digital platforms and a highly engaged fan base in Facebook. They developed a brilliant creative idea that combined the best of PR with social media and digital production to win a Cyber Lions Grand Prix, millions of new fans and hundreds of millions of new exposures. In this Cannes Lions social media case study we show you why…
Jun 21, 2013 | Content marketing
Consumers are increasingly paying for online news, although the majority of web users are choosing not, according to a new study. The Reuters Institute Digital News Report quizzed online news consumers in the UK, US, Germany, France, Italy, Spain, Brazil, Japan and...
Jun 20, 2013 | China, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media
The majority of global consumers are still finding online ads annoying, with half calling for a ‘dislike’ button on Facebook to vent their frustrations with a brand, according to new research. The study, called ‘Click Here: The State of Online Advertising’ from Adobe,...
Jun 20, 2013 | Online advertising, Online video
Kantar Media has been appointed by BARB (Broadcasters’ Audience Research Board) to collect and report census data for online TV viewing in the UK across all devices, providing more meaningful UK audience data for marketers. Under the new scheme, Kantar will measure...
Jun 19, 2013 | Online advertising, Online video
Often called the world’s biggest ad festival, the annual Cannes Lions International Festival of Creativity has kicked off this week. This video offers highlights the seminars on the first day of Cannes Lions 2013, featuring Nick Cannon, Martha Stewart and...
Jun 19, 2013 | Content marketing, E-commerce and E-retailing, Online advertising
The top online retailers in the UK and US are underperforming at critical elements of email marketing, including sign up and subject lines, according to a new report. The study, from email marketing firm dotMailer, called Hitting the Mark: Email Intelligence Report...
Jun 19, 2013 | Content marketing, Mobile
Actor Jack Black joined Yahoo! on stage at Cannes Lions to talk about the revolution in online content. Speaking to Cannes Lions TV after the seminar, he speaks on Hollywood, content on small screens and why people love a leading man. Source:...
Jun 18, 2013 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Mobile, Online video, Peru, Search engine marketing, Social media
The Latin America online population grew faster than any other global region in the past year, rising 12% to 147 million visitors, according to new research. The findings, from comScore’s 2013 Latin America Digital Future in Focus report, provides a comprehensive...
Jun 13, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Continuing its surreal marketing efforts, Skittles’ latest YouTube video viral campaign lets viewers select items to smash- with bizarre results. See why it’s our video viral of the week below… The campaign, created by DDB Chicago, is part of the brand’s...
Jun 12, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
UK web users are twice as likely to respond to in-stream video ads than the global average, according to new research looking into online video ad trends. The study, from AdoTube, an in-stream video advertising specialist owned by Exponential Interactive, found that...
Jun 12, 2013 | Online advertising, Online video
News publishers are running three times more video ads this year than last, with huge rises in investment coming from the automotive, sports and shopping sectors, according to new data from Google’s DoubleClick ad network. According to the research, news publishers...
Jun 11, 2013 | Content marketing, Mobile, Online advertising, Search engine marketing
Apple has launched its much-anticipated iTunes Radio music streaming service, as the firm looks to rival the likes of Spotify, Pandora and Google Music. Watch this video from Bloomberg with highlights from the launch event here: The move was announced as part of...
Jun 11, 2013 | Viral and buyrals
Mobile network giffgaff’s latest viral campaign depicts a zombie apocalypse… with a twist. See why it’s our video viral of the week below (warning: contains scenes of mild gore and random acts of kindness)… Giffgaff is a mobile network run by its members, who...
Jun 11, 2013 | Argentina, Brazil, Chile, China, Colombia, Content marketing, CPG, E-commerce and E-retailing, India, Latin America, Mobile, Online advertising, Online video, Peru, Russia, South Africa
Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco. Watch this video from Cisco, featuring key highlights of the report below: According to the firm’s Visual...
Jun 7, 2013 | Mobile, Online advertising, Online video
YouTube now generates about 10% of Google’s total revenue, as the video sharing site sees its ad revenues on mobile devices triple in just six months. Watch the Bloomberg interview where the data was revealed here: The figures were revealed by YouTube’s...
Jun 7, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, Unilever - Research, tips and news for marketers
Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey. The report “Generation Y and Brand Loyalty” from w00t! Media, looks at the changing relationships Britons have with...
