Mar 20, 2013 | Online video, Social media
Simon Cowell has taken his search for the next musical superstar online, asking artists to take part a new viral singing competition, You Generation. Watch a video promoting the competition below: The TV and music mogul’s company Syco is teaming up with the YouTube...
Mar 19, 2013 | Content marketing, Online advertising, Social media, Twitter marketing
Ad technology firm TBG Digital has partnered with Twitter to launch Calendar Live, a new tool that lets advertisers buy promoted tweets and run them during specific television shows as they are broadcast. Calendar Live uses a grid-like, DVR-style listing of shows...
Mar 19, 2013 | Content marketing
As Google Reader winds down, users are flocking to several RSS alternatives- with rival Feedly becoming one of the biggest beneficiaries. Last week, Google announced it would pull the plug on its Reader RSS feed this summer, causing much outcry among its loyal users....
Mar 19, 2013 | Online video, Viral and buyrals
On the back of its previous YouTube triumphs, Old Spice has continued its off-the-wall digital marketing with a new video series , following the exploits of its new marketing director ‘Mr Wolfdog’- who just happens to be a wild animal. See why it’s our viral of the...
Mar 15, 2013 | Content marketing, Social media
In a surprise move, Google is to shut down its popular RSS tool ‘Google Reader’ in July, sparking outcry from its loyal user base. Launched back in 2005, the tool works as a content aggregator of web feeds, meaning users can go to just one place to view content from...
Mar 13, 2013 | Content marketing, Social media
Britain’s most influential bloggers, who are shaping the nation’s behaviour from what we eat to how we vote, have been revealed. The Bloggers Running Britain Survey of 2013 includes a Geordie football writer with over two million worldwide followers, a debunker of...
Mar 13, 2013 | CPG, Online advertising, Unilever - Research, tips and news for marketers, Viral and buyrals
Dove took its ‘Campaign for Real Beauty’ up a notch this month, as the Unilever brand deployed a fake PhotoShop plugin to catch designers in the act of manipulating model images. See why it’s our video viral of the week below… For the first time, Dove via OgilvyOne...
Mar 13, 2013 | Online video
Video-sharing site Vimeo has launched an on-demand pay-per-view model, letting users make money from video- provided they have a big enough audience. Watch a video from Vimeo promoting the new service below: Launched at the SXSW conference in Texas, the...
Mar 12, 2013 | Content marketing, Online video
In a surprise move, Microsoft has reversed its decision to ditch Flash support for its new Internet Explorer and Windows 8 products. “We believe having more sites ‘just work’ in IE10 improves the experience for consumers, businesses, and...
Mar 11, 2013 | Online advertising, Online video
YouTube’s ‘One Channel’, a new look channel design for video content creators, has gone live after a short beta test, as the firm looks to boost its online video advertising revenues. Watch YouTube’s One Channel introduction video below: The move forms part of...
Mar 8, 2013 | Content marketing, Online advertising, Online video, Regulation
Web and mobile app TVCatchup suffered a setback this week, after the European Court of Justice ruled that broadcasters can block Internet platforms from streaming their output on the web. Following the ruling, TVCatchup insisted that it is “here to stay”...
Mar 7, 2013 | Content marketing, Online video
Google is reportedly planning two music subscriptions services for YouTube and Google Play. According to a report in Fortune, YouTube is planning to launch a streaming music service later this year with ad-supported free access and ad-free subscription options. Citing...
Mar 7, 2013 | Content marketing
Following its deal with Ford last month, Spotify has continued to expand to car radions via a new deal with Volvo. The deal will see the music streaming service made available through Volvo’s Sensus Connected Touch system, making Spotify integrated into its new car...
Mar 6, 2013 | Online advertising, Online video, Social media, Viral and buyrals
As social media and blogging sites pull readers away from traditional newspapers and their websites, one publisher decided to fight back with this clever banner campaign that highlights how opinions shared on social media aren’t always reliable. See why it’s our...
Mar 5, 2013 | Content marketing, E-commerce and E-retailing
Tesco has expanded its video streaming service Blinkbox with new music and ebook stores, as the UK-based supermarket giant looks to rival web giants such as Amazon, Google and Apple in the lucrative mobile entertainment market. Tesco has hired Gavin Sathianathan,...
Mar 1, 2013 | Content marketing
BSkyB is to buy O2’s home telephony services from Telefonica, becoming the second biggest broadband provider in the UK in the process. The deal will see Sky overtake Virgin Media in user figures and close the gap on the number one provider, BT. The deal does not...
Feb 28, 2013 | Content marketing, Online video
Streaming services such as Spotify and YouTube have given the UK industry its first increase in profits recorded in 15 years, according to new reports. The details emerged in two reports that were released this week. The IFPI Digital Music Report showed a 0.3% rise,...
Feb 28, 2013 | Facebook marketing, Online advertising, Online video, Regulation, Russia, Search engine marketing, Social media
This video takes a look at the EU’s laws on personal data protection and some of the online privacy guidelines and best practices in this field. The BEUC, The European Consumer Organisation in Brussels gives here an overview of the types of very personal digital data...
Feb 28, 2013 | Content marketing
Ford has struck a deal with Spotify that will see the car maker bring streaming music to its dashboard radios. Watch this demo video from Ford here: Announced at this year’s Mobile World Congress in Barcelona, the service will use Ford’s SYNC Applink Platform. The...
Feb 27, 2013 | Online video, South Africa
This social media campaign from Cape Town Tourism invited users to take a virtual tour of the South African city, getting 350,000 highly engaged users in the process. See why it’s our video viral of the week below… Back in September 2012, Cape Town Tourism briefed...
