Coca-Cola partners Sky Sports for new Premier League ‘mockumentary’ campaign
Coca-Cola Great Britain has launched a new content marketing campaign for the start of the Premier league with bespoke ‘mockumentary’ starring comedian Mo Gilligan.
Zoom profits double as lockdown boosts “future of working anywhere”
Zoom saw revenues skyrocket as businesses pivoted to remote workshops and live online learning as well remote meetings. These will continue post-covid as companies settle into a new way of working.
Beauty Bay teams with influencer NikkieTutorials for packaging design collaboration
One of the biggest influencers in the world of beauty NikkieTutorials has collaborated with online beauty destination Beauty Bay to launch a new makeup palette, which is being backed by a multi-channel digital marketing campaign.
YouTube trends: choice of music can ‘make or break a video’
Nearly a third (30%) of YouTube viewers think music is a deciding factor in what makes a good video, and overuse of royalty free music is a pet peeve, according to new research.
Screen Moguls launches GO.CINEMA to help independent cinemas
Entertainment digital marketing firm Screen Moguls has launched GO.CINEMA, a service which makes it easy for independent cinemas around the UK and Ireland to trigger targeted and localised online promotions for film, industry-wide and exhibitor specific campaigns.
Government paid influencers to promote Covid-19 track and trace
The UK Government has revealed that it paid social media influencers and reality TV stars to promote its NHS Test and Trace system.
Takumi launches influencer marketing division
Marketing agency Takumi has launched a new creative division with a creator-led approach to influencer marketing.
Walmart teams with Microsoft for TikTok bid
Walmart has teamed up with Microsoft in their bid to buy TikTok, as the bidding war for the social video sharing app heats up in the US.
Budweiser launches ‘superior’ marketing campaign across the Republic of Ireland
Budweiser has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior smooth taste.
Digital publishing trends: 2.3% decline in digital publishers’ revenue
Digital publishing revenues fell less than expected to £117.1m in Q1 2020, a 2.3% decline against Q1 2019, according to the latest quarterly Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte.
Insurtech firm Digital Risks rebrands as Superscript
British business insurance challenger Digital Risks has rebranded to Superscript as it continues its ambitions to become a global leader in insurance for SMEs.
Tour de France launches ‘global stadium’ for virtual viewing
The Tour de France has launched a new technology platform in partnership with NTT and ASO. to let fans watch the race from their homes in a unique way and be part of a ‘global stadium’ experience.
eMusic and 7digital partner to launch virtual concert platform
Digital music firm eMusic has launched eMusicLive, a platform for the live music industry to stage virtual concerts.
Channel Mum Talent seeks new influencers as lockdown boosts viewers
Parenting influencer agency Channel Mum is looking for new influencers who have at least 10,000 followers across their channels, after appetite for content soared during lockdown.
ITV launches ad data partnership with Infosum
ITV has struck a partnership with identity infrastructure platform InfoSum, to make its 30 million ITV Hub subscribers available for targeted advertising, without the need to share any first-party data.
Marketing fail: Burger King under fire for ‘exploitative’ and ‘predatory’ Twitch stunt
Burger King has sparked criticism for running an ad campaign that hijacked a fan messaging bot on Twitch and turned it into a cheap ad platform to reach gamers.
WordPress criticises Apple over ‘forced in-app purchases’
WordPress is adding in-app purchases to its previously free iOS app after claiming Apple prevented it from making updates until the change was made.
New gaming ad format streams audio content during play
AudioMob has launched a ‘non-intrusive’ audio ad solution for mobile games that plays the advertiser message while the gamer is playing.
Connected TV viewing booms (but fraud follows)
The growing connected TV ecosystem is the most targeted environment for fraudsters, according to new research looking into the new sector that merges traditional TV with digital marketing.
TRBUK partners Football4Football site for sports science research project
The UK subsidiary (TRBUK) of global pharmaceutical and medical device company TRB Chemedica has teamed up with Football4Football to develop an online guide into tendon and joint treatment and rehabilitation options.
