SpotX appoints first Chief Scientist role amid expansion
Video advertising platform SpotX has appointed Dr. Neal Richter as its first Chief Scientist who will head up SpotX’s new Salt Lake City, Utah office.
Budweiser supports England Lionesses in World Cup ad campaign
Ahead of the England Women’s Team’s World Cup campaign, official partner Budweiser has brought together some of the country’s most inspiring female talent to recreate Queen Elizabeth I’s legendary “Heart and Stomach of a King” speech, calling on fans to support the Lionesses.
European digital advertising sees fastest growth since 2011- IAB
European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.
D&AD winner: ALS Association gives people back their voice with tech
BWM Dentsu and its PR arm, Haystac launched Project Revoice with the ALS Association in the US and MND Australia.
D&AD winner: Libresse embraces female taboos with ‘Viva La Vulva’
This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.
Cannes Lions case studies: 7 winners to inspire creative marketing success
From Burger King trolling McDonalds with its ‘detour’ app to Nike taking political risks with ‘Dream Crazy’, the Cannes Lions awards celebrates the best and most daring creative work from the marketing industry. This year’s winners leveraged some of the most powerful components of best-in-class advertising. We’ve compiled our favourite campaigns to examine what worked… and what we learn from them.
Top Data Tips: Stop Measuring, Start Questioning
Peter Ruffley, Zizo Chairman, discusses the importance of companies taking control of their data in a way that focuses on questioning the data that is collected, rather utilising the just ‘store everything’ data model, promoted so heavily by IT functions.
Budweiser champions all pride communities with ‘Fly the Flag’ campaign
Budweiser has launched its Fly the Flag campaign, which will support Pride’s mission in championing and supporting every group within the LGBT+ community.
Yext offers ‘Brand Verified Answers’ in search listings
Online brand management platform Yext has launched a new tool that lets brands provide answers to consumers online.
Whitepaper: The rise of data enabled TV advertising
Advertisers expect 40% of their TV advertising will be data-enabled by 2020, with the rise of smart TVs brining more sophisticated targeting techniques to commercials.
‘Sign in with Apple’: A new hurdle for location services?
Apple has launched a new “sign in with Apple” tool similar to those offered by Facebook and Google.
Case study: Orlebar Brown boosts customer lifetime value with personalisation
Premium tailored mens swimwear retailer Orlebar Brown transformed its digital marketing in less than 6 months with Emarsys Marketing to put customers at the centre of the brand experience. This case study looks at how the brand built intimacy at scale leading to a substantial increase in overall customer life-time value.
Case study: Puretec Fitness revamps eCommerce site
Puretec Fitness has demonstrated the value of a well-designed eCommerce site for businesses that have previously relied on third-party marketplaces, after increasing its revenue by 222.53% and transactions by 124.14% within just four months of relaunching its website.
D&AD Winner: NYT follows up ‘Truth’ campaign to focus on climate change
The New York Times launched a new ad on climate change, featuring reporting from correspondent Nicholas Casey and photography from Josh Haner, as part of its ‘The Truth Is Worth It’ brand campaign.
D&AD winner: How Nike gambled with politics for a big win
Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?
NBC launches streaming news channel
NBC News NOW, the digital streaming service from NBC News, has launched with eight hours of continuous daily programming, from 3-11pm ET Monday through Friday.
Pet decision making: Greenies ad shows pet dilemmas
Dog dental treat brand Greenies has launched a new campaign highlighting the debatable decisions dogs sometime make.
Generation Z at a tipping point: Expect brands to ‘take a stand’
Gen Z (born after 1995) is coming of age in a radically new world defined by instant access to information, polarized politics and a social media-powered desire for validation, identity and belonging. A new report looks at their changing attitudes towards brands, from trust to social responsibility.
Invisible and stereotyped: How LGBTQ+ women are perceived by popular culture
Nine out of ten gay women still feel they are negatively stereotyped in the media and a new survey reveals what specific stereotypes they find most galling.
‘Love Island fever’: How brands can cash in on second screen advertising
Advertisers should keep an eye on the TV screen from next week, as Monday’s Love Island premiere marks the beginning of a potentially lucrative summer for brands.
