Hair and beauty businesses ‘prioritise social media to drive growth’
Investment in social media tops hair and beauty business professionals’ priorities, as lockdown puts pressure on them to keep customers, according to new research.
IPA Bellwether: UK marketers optimistic ‘for first time since 2015’
Marketers have expressed overall optimism about the economy for the first time since 2015, according to the latest IPA Bellwether Report.
Brand loyalty at risk as Gen Z less tolerant of poor digital experiences during pandemic
Whilst the UK’s shops are busy reopening their doors this week, there is some risk of Gen Z shunning real-world shopping altogether, according to digital experience provider Sitecore.
Samba TV partners PubMatic for programmatic TV ads
Samba TV, a provider of omniscreen advertising and analytics, has struck a multi-market partnership with PubMatic, a sell-side platform for digital advertising.
London Marathon revamps brand with new website
London Marathon Events (LME) has launched a fresh look for the London Marathon and its newly developed website.
Shutterstock partners Condé Nast for iconic archive collection
Shutterstock has struck an exclusive editorial partnership with Condé Nast to represent The Condé Nast Collection – one of the most important and historically significant archives in the world.
Dennis Publishing and Taboola to reach a decade in partnership with contract renewal
Native ad firm Taboola has announced a multi-year renewal of their partnership with Dennis Publishing – the international media group with over 50 million unique users a month.
Nearly half (45%) of all online content goes unseen (but visibility is improving)
Almost half (45%) of all online content goes unseen, but this number fell from 69% in 2020, according to new research.
Tesco aims to shift mobile network peceptions with new campaign
Tesco Mobile is launching a new campaign to promote its mobile network: This is Supermarket Mobile.
Three UK and Samaritans connect 1 million people to emotional support
Three UK has today announced a three-year charity partnership with Samaritans to connect 1 million people to emotional support.
Cookies and Marmite? Mars teams with Google Cloud to create AI-developed Maltesers cake
To find out if taste can be digitalised, Google Cloud teamed up with Mars Wrigley UK to create the world’s first ever Maltesers AI Cake.
Increased focus on ‘Social Good’ amongst brands after the pandemic
There will be an increased focus on Social Good and a commitment to ESG amongst brands after the pandemic, with most people believing brands should align with social issues and messaging, according to new research.
MassiveMusic and SoundOut launch data-driven ‘sonic branding tool’
Creative music agency MassiveMusic has partnered with SoundOut, to create a tool called MassiveBASS for brands to help them create sonic logos scientifically proven to leave a memorable impression on their consumers and be intrinsically linked to the brand’s personality.
Product detection in videos with buy-now option
YouTube is testing AI tools in the USA that automatically detect products used in videos. This opens-up new opportunities for advertisers and could turn all streaming content into shoppable media. Initially, products appear as related links between recommended videos – but that’s just the start.
Global online advertising forecast to grow threefold to $1,089bn by 2027
The global internet advertising market was estimated at $319 billion in 2019, and is expected to hit $1,089 billion by 2027, according to new research.
The video on demand landscape in 2020: audiences embrace streaming and fragment across OTT environments
2020 saw subscription video on demand (SVOD) viewing time skyrocket by 43%, according to new data from Samsung.
Most Reach staff ‘to permanently work from home’
The Daily Mirror and Daily Express owner Reach is to close dozens of local newsrooms and one central London office, in a blow to regional newspapers.
HM Government became UK’s biggest advertiser in 2020
The UK government and Public Health England were among 2020’s top ten UK advertisers, as the pandemic caused major shifts in budgets, according to new research.
Warner Music expands licensing deal with Tencent to crack China market
Warner Music has expanded its licensing agreement with Chinese media giant Tencent that will also see the companies collaborating on a new joint venture record label.
TikTok expands brand safety partnership with OpenSlate
TikTok and OpenSlate have expanded a brand safety solution to new markets across the globe.
