Most consumers prefer to buy from brands committed to ‘socially conscious’ causes
A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products, according to a new study.
Taboola launches new brand awareness solution ‘High Impact’
Taboola has launched a new High Impact solution, only running ads on homepages, mid article placements and at the very top of Taboola Feed.
Creative talent around the world re-evaluate work norms in light of COVID-19
Covid-19 has accelerated an industry shift towards freelancing and independent work and highlighted some key challenges for creative production, according to new research into the creative production industry.
Cadbury launches ‘Worldwide Hide’ easter egg hunt campaign
Cadbury and VCCP have launched ‘Cadbury Worldwide Hide’ – a virtual Easter egg hiding experience where consumers can hide an Easter egg anywhere in the world for someone they love.
Publisher Reach partners with BlueVenn to boost to customer value strategy
Reach has signed a three-year agreement with data specialist BlueVenn, which will see the publisher adopt BlueVenn’s award-winning Customer Data Platform and CRM software.
NFL and Amazon ‘discussing exclusive Thursday night football contract’ – report
The National Football League (NFL) is close to signing a new rights deal that could see Amazon ‘carry many games’ exclusively on its Prime Video streaming service, according to The Wall Street Journal (WSJ).
Shutterstock launches “All The Best Artists” campaign to highlight diversity of talent
Shutterstock has launched “All The Best Artists,” its first artist-focused brand campaign that seeks to highlight the diverse talent within its global community of 1.6 million creators.
75% of senior marketers say creativity is being restricted by their leadership teams
The vast majority (75%) of senior marketing decision makers feel restricted in their creative endeavours by boardroom executives.
7 in 10 Brits ‘prefer streaming services to broadcast TV’
Over half of Brits (55%) would choose streaming services versus broadcast linear TV (45%) if they could keep only one, according to new research.
Renault launches two global campaigns to promote ZOE electric car
Renault and Publicis Conseil has produced two different global campaigns to promote its ZOE electric car.
Twitter unveils paid Super Follows: popular profiles can charge for tweets
Twitter is planning to launch a new “super follow” feature which will let account holders charge for exclusive additional content.
Cool or creepy? MyHeritage offers deepfake tool to reanimate dead
Genealogy service MyHeritage has launched a Deep Nostalgia” feature to bring the past to life, make it appear as though individuals in old photos are looking around, blinking, and even smiling.
Vanish highlights clothes waste with London Fashion Week photoshoot
Washing brand Vanish has launched Rewear Edit, a fashion shoot created entirely from clothing waste. Featuring recycled looks curated by renowned stylist Miranda Almond, against a backdrop of 3.5 tonnes of clothing waste – the same amount discarded every five minutes in the UK.
Facebook restores Australia news after government amends licensing law
Facebook is to restore news to Australian pages on its platform after the government agreed to change its landmark media bargaining code that would force the social network and Google to pay for displaying news content.
Spotify to expand to 80 more markets worldwide
Spotify is launching in 85 new markets, including areas in Africa, Asia, Europe, Latin America and the Caribbean, reaching a further billion people.
Interview with Joshua Schachter: the man who invented bookmarking and hashtags
Joshua Schachter, founder of the phenomenon, Delicious, speaks to Aaron Dinin about how he came up both social bookmarking and hashtags mainly by accident, and how he managed to sell his company to Yahoo! after just eight months in the business.
Back to the future: Modern apps reimagined for the 1990s
Since the 90s, mobile technology has transformed the way we live and also the way we work. Computer Futures we have taken a nostalgic walk down memory lane, merging today’s well-known apps with available technology 30 years ago.
FTSE Media profit warnings soared to new record high in 2020
In 2020, the FTSE Media sector set a new annual record for the number of profit warnings issued in a year with 81% attributed to COVID-19, according to data from the latest EY Profit Warnings Report.
Stereotypes in the media ‘fanning the flames of the UK mental health crisis’ for men under 35
Stereotypes in media and advertising are contributing to the severe mental health issues facing younger men: nearly two-thirds (64%) of UK males aged 18-34 think negative male representation in advertising does real psychological damage, according to new research.
Facebook blocks Australian users from viewing or sharing news in legal row
Facebook has blocked Australian media organisations and users from sharing news content on the platform, following a row between tech firms and the Australian government over licensing payments.
