Jul 10, 2017 | Mobile, Online advertising, Online video, Viral and buyrals
From Ridley Scott’s ground-breaking 1984 Super Bowl commercial to the dancing iPod silhouettes, Apple has made some iconic ads over the decades. It’s latest iPhone 7 campaign aims big with an emotional campaign called ‘The Archives’. Supporting its iPhone 7, the...
Jun 30, 2017 | Content marketing, Online video
YouTube easily beats the traditional television channels on the app front, with 68% of Brits having it on their phones; the nearest rival was the BBC on 31%, according to new research. The study, from Carphone Warehouse, also reveals 72% of phone owners in the UK use...
Jun 29, 2017 | CPG, Mobile, Online advertising, Online video
Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology. While Tommy Hilfiger has been able to run its ground breaking chatbot through...
Jun 28, 2017 | Online advertising, Online video
The Cannes Debate is a regular highlight of the festival, and this year it featured giants of marketing, film and sports looking at the role of commercial creativity in an ever-more digital world. The Lumiere Theatre played host to this year’s Cannes Debate, featuring...
Jun 26, 2017 | Online video
Celebrities flocked to Cannes Lions as “entertainment” day descended on the festival. We look back at some of the highlights… Day 5 Day five at Cannes was Lions Entertainment, bringing with it a flock of celebrity names, discussing their careers, the...
Jun 23, 2017 | Online advertising, Online video
Car safety ad “Meet Graham” was one of three campaigns to pick up the top Cyber Grand Prix at this year’s Cannes Lions festival. The ad featured a grotesque depiction of how a human body would need to be formed in order to best withstand a car accident. It was created...
Jun 22, 2017 | France, Online advertising, Online video
With Cannes Lions well underway, we look back at the last couple of days at the festival, with a growing focus on how data is supporting creativity. During an Alibaba talk, Chris Tung made it clear from the outset that they were a business who sees themselves as a...
Jun 22, 2017 | Content marketing, Online video, Viral and buyrals
Droga’s MailChimp campaign has won one of the 3 top Cyber Grand Prix at Cannes this year. The “Did You Mean MailChimp?” campaign reimagined the brand name in playful and creative ways. The campaign, which launched in January, invented the names MaleCrimp, MailShrimp,...
Jun 21, 2017 | Facebook marketing, Regulation, Social media, Viral and buyrals
As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry. In April 2017, the FTC sent...
Jun 21, 2017 | Online advertising, Online video
Insurance comparison website GoCompare extended the reach of its recent ad campaign to occasional or non-TV viewers using digital brand agency Collective’s TV Accelerator (TVA) tool, with results 2.5 times more cost efficient than TV. GoCompare’s core product is car...
Jun 20, 2017 | Content marketing, Facebook marketing, Social media
Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research. The study, from Ogilvy, polled over 250 reporters and...
Jun 20, 2017 | Online advertising, Online video
Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike. The festival is currently...
Jun 19, 2017 | Online advertising, Online video
The 2017 Cannes Lions Festival of Creativity got underway over the weekend, celebrating the best of the ad industry. We look back at the first weekend with video highlights. BBDO took home the first Grand Prix of Cannes Lions 2017 for “Meet Graham,” the TAC road...
Jun 19, 2017 | Content marketing, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Viral and buyrals
On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017. Agency vi wanted to demonstrate the...
Jun 19, 2017 | Content marketing, Online advertising, Online video, Social media, Viral and buyrals
With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. These ads represent 11.8 million hours watched for the whole Leaderboard. The top ads...
Jun 16, 2017 | Mobile, Online video
Children and teenagers are increasingly watching TV through a smartphone and using on demand services, as viewing habits among young people continue to shift towards mobile and on demand streaming, a study has shown. Research by MediaCom showed that a third (33%) of...
Jun 14, 2017 | Content marketing, Mobile, Online advertising
Samsung has struck partnerships with BuzzFeed and NowThis to give consumers access to immersive content, which is made possible by Samsung’s Gear 360. Since early June, BuzzFeed and NowThis have each been creating and publishing engaging videos and photos across...
Jun 12, 2017 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, UK
After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base. The shock election result saw the Conservatives getting the...
Jun 6, 2017 | Online video
Shell will be the first brand to pilot a new technology targeting consumers who second screen on YouTube during TV advertising breaks. Shell will launch a real-time YouTube summer campaign to build brand awareness for the Fuel Rewards programme, a loyalty program that...
Jun 5, 2017 | Facebook marketing, Mobile, Social media, Viral and buyrals
Emotional validation is a key catalyst for frequent posting and sharing social media, with millennials leading the way for posting personal content, according to new research. The study, from visual marketing platform Olapic released the results of a new survey...
