Jun 1, 2017 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
Heineken latest video ad has caused a buzz on sicial media, touted as the ‘ad Pepsi wishes it made’, getting 13 million YouTube videos in a little over a month. Unlike Pepsi’s neutral approach, the beer-maker used its latest video ad to tackle some...
May 30, 2017 | Content marketing, Facebook marketing, Social media
Facebook is ramping up its news coverage by integrating its Instant Articles platform compatible with competing web publishing standards like Google AMP and Apple News. The move means that publishers can build their content first in Instant Articles and then push...
May 30, 2017 | Content marketing, Social media, Viral and buyrals
Burger King has upset some real life royalty this week, when an online promotion in Belgium invited people to choose between the country’s King Philippe and the company’s mascot. Belgium’s royal family has contacted the fast food chain Burger King...
May 26, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, UK, Viral and buyrals
Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters. The faces of Rolf Harris, Fred West and Jimmy Savile and were inadvertently featured in an animation voiced by Gary...
May 25, 2017 | Content marketing
With just 2 weeks until the general election, new research shows 15 million Brits are doubling their consumption of traditional news outlets, revealing a backlash against the social media filter bubble and so-called “fake news” on social sites. Teads commissioned this...
May 24, 2017 | Online advertising, Online video, Social media
Household names from entertainment and sport, as well as keynote bloggers in the epilepsy community are backing the #explainepilepsy campaign, in partnership with clothing retailer River Island. The #explainepilepsy hashtag, launched by Young Epilepsy and Epilepsy...
May 24, 2017 | Online video, Viral and buyrals
Santander UK has helped a customer propose to his girlfriend with the help of virtual reality and Olympic gold medalist Jessica Ennis-Hill. A viral film, entitled ‘Love Virtually,’ captured the tear-jerking moment when Robin King produced a diamond ring,...
May 19, 2017 | Online advertising, Online video, Viral and buyrals
Adverts have the biggest influence on what we watch, with more than half of Brits (56%) saying it has the most influence on their viewing decisions, according to new research. To mark Streaming Day on Saturday 20th May, Roku reveals key insights into the nation’s...
May 18, 2017 | CPG, Online advertising, Online video, Search engine marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men. The new work is themed “Is It Ok For Guys?” and is part of Axe’s “Find...
May 18, 2017 | France, Online advertising, Online video, Viral and buyrals
This new viral video for the French High Speed Train Service TGV pokes fun at long movies (now that travel between Paris and Bordeaux takes just 2 hours), with Kevin Costner on board. The ad follows the firm’s Client Relationship Manager mission to Hollywood to...
May 17, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Regulation, UK, Viral and buyrals
McDonald’s has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement. The advert went live on May 12 across social media and on UK TV, depicting a boy talking with his mother about his...
May 17, 2017 | E-commerce and E-retailing, Online video
More than three quarters (78 per cent) of UK adults would likely switch to an alternative retailer when next shopping for products online if they have a poor ordering experience, according to the third annual JDA/Centiro Customer Pulse 2017 Report conducted by YouGov....
May 17, 2017 | Mobile, Online advertising, Online video, Social media
Snapchat’s Max Reach feature has been rolled out in the UK and France, allowing brands to reach every user of the app with their digital advertising. Max Reach has already been made available to US brands, with the tool allowing advertisers to reserve space...
May 16, 2017 | Online advertising, Online video
Online now forms a key part of the sports viewing experience for many sports fans, according to new research from Global Web Index. With a huge range of complimentary sports collateral available online, including news, video and live updates, there’s now over 50% of...
May 11, 2017 | Facebook marketing, Mobile, Online advertising, Online video, Regulation, Social media, Viral and buyrals
What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and legal) next...
May 11, 2017 | Viral and buyrals
Only 1.2% of social video on Facebook goes viral, representing over 1 million views), according to new research. The research comes from Wochit, a social video creation platform, who analysed more than 4,000 videos from over 100 publishers around the world during a...
May 11, 2017 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing, Viral and buyrals
One teen’s mission for a year’s supply of free chicken nuggets has become Twitter’s most retweeted post of all time. Carter Wilkerson’s post asking US chain Wendy’s how many retweets he needed for a year’s supply of nuggets has now been...
May 8, 2017 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Social media
Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more “relevant but unexpected ads” while online, according to new research. The study, from media agency,...
May 5, 2017 | Content marketing, Facebook marketing, Marketing through gaming, Social media
Facebook’s award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects. Oculus launched “Story Studio” in early 2015, when it also premiered “Lost” as the...
Apr 28, 2017 | Mobile, Online advertising, Online video, Viral and buyrals
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a survey of approximately 700 advertisers, agencies and publishers from...
