Dec 16, 2016 | Mobile, Online advertising, Online video, UK
UK’s OTT (over-the-top) viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience. The research from...
Dec 15, 2016 | Content marketing, Online advertising, Regulation
As marketers hand more and more control over to automated trading platforms, are they in danger of appearing on ‘fake news’ sites that could damage their reputation? New research suggests marketers are increasingly worried about brand safety in programmatic buying. A...
Dec 14, 2016 | Content marketing, Mobile, Online video
Digital marketing, technology and commerce consultancy, Amaze has revealed its top ten industry predictions for 2017. Its chief strategists and technologists have set out how human behaviour will influence digital advancements in the year ahead and what this will mean...
Dec 13, 2016 | Content marketing
IAB Europe has published two key resources for Online Native Advertising and Content Marketing, giving advice on applicable EU rules. The IAB Europe Native Advertising and Content Marketing white paper provides insight into how native advertising can build better...
Dec 9, 2016 | Marketing through gaming, Mobile, Online advertising, Online video, Viral and buyrals
Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016. Created by agency Twofifteen McCann, Arnold Schwarzenegger...
Dec 9, 2016 | Online advertising, Online video, Viral and buyrals
Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’. The ad kicks off with Ronnie playing in a match against England...
Dec 9, 2016 | Content marketing, Online advertising, Online video, Viral and buyrals
The Superbowl produced five of the most watched YouTube videos of 2016, according to new data revealed by the Google-owned video site this week. Mobile proved to be a key platform for viewers again this year. In fact, across the five Super Bowl ads on our Year-End...
Dec 9, 2016 | Content marketing, Online video, Viral and buyrals
Dog food brand Cesar has introduced its newest star-studded holiday campaign, “Matchy-Matchy,” giving Christmas jumpers a canine twist. The ad features actor and rapper, Ice-T; dancer, musician and actor Mark Ballas; and NFL player, Devon Still, showing how matchy...
Dec 9, 2016 | Online video
Account management firm Sage has today launched its first ever digital Christmas advertising campaign, recognizing the “heroes” who work through the holidays. The advert shines a spotlight on how hard small businesses have to work over the holiday season, and launches...
Dec 8, 2016 | Online video
YouTube has revealed the top video trends of the year, including Carpool Karaoke and the Mannequin Challenge. Since 2012, the Google-owned video sharing site has released and annual “YouTube Rewind” video, featuring the stars behind some of the year’s biggest memes....
Dec 8, 2016 | CPG, FMCG digital marketing food and beverages, France, Mobile, Online video, Viral and buyrals
Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear. A Jumper specially designed to allows you to sparkle this Christmas thanks to a pocket where you can put a...
Dec 7, 2016 | E-commerce and E-retailing, Online advertising, Online video, Viral and buyrals
Polish auction site Allegro attracted over 4 million YouTube views in a week with this heart-warming ad that depicts an elderly Polish man learning English. See why it’s our video viral of the week below… Czasami brakuje słów, by wyrazić to, co najważniejsze. W takim...
Dec 7, 2016 | Content marketing, Online video, Regulation
YouTube’s most well known vLogger, PewDiePie, is threatening to close his channel, after claiming the site is unsubscribing his fans without their consent and favouring ‘clickbait’ over quality content. The vLogger, whose real name is Felix...
Dec 7, 2016 | Mobile, Online advertising, Online video, Social media
The new generation of tech-savvy millennials presents a huge challenge to marketers, with high expectations and values. Kantar Millward Brown, a leading global research agency helping businesses grow strong brands, today released its annual digital and media...
Dec 6, 2016 | Content marketing, E-commerce and E-retailing, Online advertising, Online video
John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally – but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today. The YouTube leaderboard, from Google,...
Dec 6, 2016 | Content marketing, Facebook marketing, Online advertising, Online video, Social media
Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research. This year’s TV ad campaigns took us by storm in November, but who won on social this...
Nov 28, 2016 | CPG, France, Online advertising, Online video, Viral and buyrals
To introduce Puma Fragrances BodySprays, L’Oréal is working with French football star Antione Griezmann, with a YouTube video that spoof’s his famous goal celebration. The French video campaign, created by agency Buzzman, makes fun of the “shaky hand’s” gesture that...
Nov 24, 2016 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
Ahead of Thanksgiving, indie band OK Go have partnered with consumer packaged goods firm Morton Salt to launch a time-bending Facebook music video … filmed in just 4.2 seconds. The band are well-know for their offbeat music videos, which are often highly...
Nov 23, 2016 | Mobile, Online advertising, Online video, Search engine marketing
Online advertising spend grew 13.4% to €18.6bn for the first half of 2016, with mobile display and mobile search the key drivers, according to new research. The AdEx Benchmark H1 2016 study, from IAB Europe, in collaboration with IHS Markit, indicates that the €18.6bn...
Nov 23, 2016 | Facebook marketing, Mobile, Online video, Social media
Instagram has revamped its video features with a Periscope-style live broadcast option. Following in the footsteps of Facebook, which owns Instagram, YouTube and Twitter’s live-streaming app Periscope, Instagram has released a new feature that allows its users...
