Millennials ‘most willing to trust marketing’
‘Millennials’ appear to be the most willing to trust marketing messages, having significantly higher levels of trust than older generations, according to new research.
UK Government to use Sky‘s ‘One Campaign’ proposition for its latest Covid ads
The UK Government is using Sky Media’s innovative ‘One Campaign’ advertising proposition for it’s new Covid-19 advertising campaign ‘Look into my eyes’.
Customer experience trends for 2021: Three key insights
Organisations need to bring together tech, data, CRM and analytics capabilities combined with digital transformation to boost success in 2021, according to new research looking into customer experience trends.
WARC: UK ad market to grow faster than China, US and Europe this year
The UK’s ad market is forecast to recover from Covid-19 faster than the US, China and the rest of Europe this year with the vaccine rollout and greater certainty around Brexit allowing an “overcorrection” despite continuing fragility.
VAMP launches digital talent agency for black content creators in the UK
VAMP Digital Talent Agency has launched, dedicated to the support and development of Black and diverse content creators in the UK.
Shutterstock buys TurboSquid to boost its 3D content for creators
Shutterstock has bought TurboSquid in a $75m deal, to boost its 3D content for creators.
Auschwitz Museum to be made accessible to all online
AppsFlyer, the Auschwitz-Birkenau State Museum and the Auschwitz-Birkenau Foundation have formed a partnership to create a set of immersive technological solutions including a guided virtual tour of the Auschwitz Memorial aimed at enhancing the educational value for visitors from around the globe.
Top brands skip Super Bowl broadcast ads: Budweiser, Coke, Hyundai and Pepsi push vaccine awareness instead
Budweiser is foregoing its annual Super Bowl commercial slot for the first time in 37 years, joining fellow juggernauts Coke, Hyundai and Pepsi in skipping this year’s Super Bowl broadcast amid the financial uncertainty of the COVID-19 pandemic.
BT Sport campaign wins DMA Awards Grand Prix after first ever ‘live pitch’
Wunderman Thompson’s campaign for BT Sport has taken home the Grand Prix at the DMA Awards 2020 after the three finalists faced-off live to pitch for the crown for the first time in Awards history.
IPA Bellwether: Small rise in marketers’ optimism on vaccine hope
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
Global ad spend doubles as brands shift budgets to social
Global social media ad spend increased by 50.3% in the final quarter of last year compared to Q4 2019, but brand interactions fell by 5.4% on Facebook and 6.3% on Instagram as video ad costs continue to rise, according to new research.
Top 10 creative trends: Imperfection, authenticity, and escapism top themes for 2021
Tie dye, eccentric animations and classical and string music are among the key creative themes for 2021, according to a new report.
easyJet launches ‘3 Minute Escapes’ video series
easyJet has launched four three-minute films to transport the viewers away from the humdrum of life for a moment on mindfulness during the January blues.
Norwegian Refugee Council picks Twilio to boost digital services
Twilio has teamed up with the Norwegian Refugee Council (NRC) to enable the digital transformation of its services across the globe and to accelerate the delivery of humanitarian aid through the COVID-19 pandemic and beyond.
Taboola launches Snapchat-style ‘Stories’ for content advertisers
Native ad platform Taboola has launched Taboola Stories, a new way for publishers to engage readers with the familiar “stories” format used by Instagram, Snapchat and Twitter.
Marketers list biggest challenges for 2021: Diversity, Covid recovery and ethical data
Diversity and inclusion has been cited by senior professionals as the data and marketing industry’s biggest challenge, according to the Data & Marketing Association’s (DMA) latest research,
Only 42% of marketers understand what “headless” means
Less than half (42%) of marketers are confident in their understanding of the term “headless CMS”, according to new research.
Aldi teams with Marcus Rashford to donate 10 million meals to families facing hunger
Aldi has announced it is pledging to donate 10 million meals to feed hungry families across the country in 2021.
Global CMO Ivan Pollard – USA
General Mills’ CMO on people, innovation, beauty, the role of marketing in shaping company fortunes, and his goal of bringing a smile to faces every day.
Explorer Ben Saunders – North Pole
World record polar explorer talks about lessons learnt on the ice, including humility, managing resources, battling unknowns, and controlling the controllables.
