Mar 14, 2016 | Marketing through gaming, Online video
BBC Click has broadcast a fully 360-degree edition of its programme, viewable either on VR devices or via a simple web browser. The show focuses on Cern’s Large Hadron Collider, and aired on Saturday 12 March. The episode was shot with 360-degree cameras. An...
Mar 11, 2016 | Online video
Rupert Murdoch’s 21st Century Fox and Sky have led a $15m (£10m) funding round investing in streaming service fuboTV. fuboTV, a US-based subscription video service offering games from leagues such as Spain’s La Liga and MLS in the US, took $6m each from Fox and Sky....
Mar 10, 2016 | Content marketing, Online video
The average viewer in the UK watched a total of 3 hours, 51 minutes of TV a day in 2015, with VOD services such as YouTube and netflix taking only 8.4% of this, according to new research. The study, from Thinkbox looked at 2015 figures for all TV viewing in the UK on...
Mar 7, 2016 | Online advertising, Online video, Viral and buyrals
HTC has been pranking bystanders with a series of real-life street games to test if they are “Vive Ready”- to promote its new virtual reality headset. See why it’s our video viral of the week below. Creative agency B-Reel, in partnership with Google, can the...
Mar 4, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media
Coca-Cola has revamped the cardboard packaging of its 12 packs so they can transform into a virtual reality headset that holds a smartphone. While the packaging hasn’t yet hit stores, VR is something the company has been working on for a while. Nick Felder,...
Mar 4, 2016 | Online advertising, Online video
Digital may be on the rise, but new data suggest that mums are spending an average of 21 hours a week watching TV. The study, from agency Carat, looks at the media habits and attitudes of four types of mums ahead of Mother’s Day Key findings: · TV is still the most...
Mar 4, 2016 | Online advertising, Online video
Ahead of Mother’s Day this weekend, new data looks at how Mums engage with ads on YouTube. For example, a third of Mums agree YouTube ads help them decide what to buy, and 26% of Mums rely on YouTube to make key decisions about products. There are a lot more facts in...
Mar 3, 2016 | Online advertising, Online video, Viral and buyrals
Insurance firm Geico has followed its hugely successful ‘Unskippable’ ads with a new series that dares a user to ‘fast forward’ through compelling YouTube ads. See why its our video viral of the week below… To get over a very simple message (which doesn’t appear in...
Mar 2, 2016 | Australia and New Zealand, India, Mobile, Online advertising, Online video, Viral and buyrals
More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research. The 2016 Warc 100 report is based on performance in effectiveness and strategy awards around the...
Feb 29, 2016 | CPG, FMCG digital marketing food and beverages, France, Online advertising, Online video, Viral and buyrals
McDonald’s recently ran a commercial showing off how many more ‘golden arches’ restaurants exist in France, compared to its rival Burger King. In response, Burger King has provided a twist ending. See why its our video viral of the week below…...
Feb 24, 2016 | Content marketing, Online advertising, Online video
Native advertising spend is forecast to grow by 156% over the next five years and reach €13.2bn by 2020, according to a new report. The study, from Yahoo and Enders Analysis, was released at Mobile World Congress, indicating that native ads will account for 52% of...
Feb 23, 2016 | Content marketing, Mobile
Adobe has combined two of its app development services to help businesses build professional-looking apps, without requiring a large amount of coding knowledge. The Digital Publishing Solution and Adobe Experience Manager Apps components of the company’s...
Feb 19, 2016 | Online video, Social media, Twitter marketing, WhatsApp
Online adults have an average of 6 social media accounts, but Facebook continues to dominate the lot, according to new research. The research, conducted by GlobalWebIndex on the social media landscape, shows it maybe a little too late for Twitter to spread their...
Feb 17, 2016 | Content marketing, USA
Online radio service Pandora has been a pioneer in music streaming- but how is it doing compared to upstart Spotify in the US? New data from Global Web Index looks at how both platforms fare across age groups. Last week saw mixed fortunes for Pandora: the service...
Feb 17, 2016 | Content marketing
Soundcloud is facing financial turmoil after a news report revealed that the music streaming service lost of $70m over two years. New financial records released by SoundCloud show that the company has nearly doubled its lossesfrom 2013 to 2014—those two years combined...
Feb 16, 2016 | Content marketing, Online video, Social media
BBC Three has broadcast its final night on UK TV, as the youth-focussed channel goes online only. Programmes and other content such as animations and short films will now be available via the channel’s website and the BBC iPlayer. Shows will also be broadcast on...
Feb 15, 2016 | Content marketing, Online advertising
The inundation of irrelevant communications and junk mail (both online and offline) is pushing consumer loyalty in the UK and Ireland to breaking point, with the majority (84 per cent) ready to take action against brands, according to new research. The research,...
Feb 12, 2016 | Content marketing, UK
The Independent and Independent on Sunday newspapers in the UK are to cease publication and go online only, in the starkest sign yet of the pressure on the print industry. In a statement, owners ESI Media said The Independent, launched in 1986, would become “the...
Feb 12, 2016 | Content marketing, Online advertising, Online video
Marketers have their eye on visual formats this year, with more marketers than ever investing in video (up 20% from 2015), according to new research. The latest report from ALF Insight also found that there will be heavy investment in CRM (70% of marketers), CMS (69%)...
Feb 12, 2016 | Online video
Yahoo has stuck a global partnership with the PGA Tour to deliver free live video from tournaments along with on-demand highlights and other video content. Under the deal, Yahoo will offer global access to video on demand (VOD) PGA TOUR content, including access to...
