Oct 23, 2015 | Facebook marketing, Online video, Social media
Instagram has launched its third standalone app, Boomerang, letting users create one second looping videos on their mobiles. Introducing Boomerang from Instagram from Instagram on Vimeo. The app loops together 5 burst photos, playing them back and then immediately...
Oct 23, 2015 | E-commerce and E-retailing, Online video
YouTube is launching a new subscription service called ‘Red’ to rival the likes of Netflix and Spotify. ‘Red’ will offer ad-free videos for a monthly cost of $9.99, and will give users unlimited music streaming, new original series and movies from top YouTubers like...
Oct 21, 2015 | CPG, FMCG digital marketing food and beverages, France, Online video, Viral and buyrals
Burger King France have joined in the time-traveling hijinks today with a spoof video showcasing its ‘hover tray’. The spot introduces Burger King’s (fake) answer to crowded restaurants, the hovertray. The film opens on two men picking up their order in Burger...
Oct 21, 2015 | Content marketing
The Huffington Post has commissioned a new web docu-series starring Game of Thrones actor Sophie Turner. Turner, who plays Sansa Stark in the hit HBO series which airs on Sky in the UK, will host a 10-part series called #PowerShift which will look at the power of...
Oct 21, 2015 | Online video, USA
With Netflix launching this week in Spain, Portugal and Italy, new research suggests that half of the US population now regular watched the video streaming service. The study, from Global Web Index, looks at the service’s competition in its prime market of the USA, as...
Oct 20, 2015 | Online video, Viral and buyrals
With ‘Back to the Future Day’ almost upon us, Toyota have reunited the stars of the film to discuss what the sequel got right (and wrong) about life in 2015. See why it’s our video viral of the week below… October 21, 2015 marks the day that Marty McFly time travelled...
Oct 19, 2015 | Online video, Viral and buyrals
Barbie is already hugely popular with young girls everywhere, but for their new ad campaign toy manufacturer Mattel is targeting young parents. The toy manufacturer Mattel has created a yearlong ad campaign aimed at young parent, launched with the “Imagine the...
Oct 15, 2015 | Facebook marketing, Online video, Social media
Facebook is testing new features aimed at getting people to watch more videos, as the social network looks to rival YouTube as the dominant hub for web videos. The feature appears on both the web and app versions of its service, and aims to make it easier for users to...
Oct 14, 2015 | Online advertising, Online video, Viral and buyrals
The Guardian, Eurosport, VICE, Laundrapp, and Mario Testino are among the winners of Europe’s top Internet Honour at this year’s Lovie Awards. The prestigious pan-European Lovie Awards – sister awards to the global Webbys – recognises online excellence. VICE...
Oct 14, 2015 | Online advertising, Online video, Viral and buyrals
Video ad tech firm will open a new office in Tokyo as part of its global expansion plans, which coincides with a trip to Japan by Mayor of London, Boris Johnson MP. The move marks the London-based firm’s continuing investment in the Asia Pacific region, following the...
Oct 14, 2015 | Mobile, Online video
Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms globally according to new figures. The report, from Millward Brown titled AdReaction: Video Creative in a Digital World examines video use and creative response across...
Oct 13, 2015 | Online video, Social media
Channel 4’s First Dates is ramping up social media activity this series as the reality show prepares to air its debut celebrity episode. The broadcaster is working with Twenty Twenty Productions, a Warner Bros. Television Production UK Ltd Company that produces First...
Oct 12, 2015 | Online advertising, Online video, Social media, Twitter marketing
Twitter is putting pre-roll ads in all videos in tweets, as the social network looks for new ways to monetise its service amid slowing growth. The ‘Twitter’s Amplify’ serviced product will insert advertising into relevant videos based on categories chosen by the...
Oct 9, 2015 | Content marketing
Emap, the publisher of Retail Week and Nursing Times, is to be rebranded, with all print editions to be scrapped as its parent company moves towards a digital-only magazine and events business. As a result of the restructure Top Right, which publishes a total of 17...
Oct 7, 2015 | Content marketing, Facebook marketing, Social media
Facebook has launched a number of second screen tools including voting buttons, custom icons and a photo submission app, to help broadcasters encourage interaction from the new generation of ‘second screen’ viewers. The concept of ‘second screening’ (viewers watching...
Oct 7, 2015 | Content marketing, Social media, Twitter marketing
Twitter has launched a new feature dubbed Moments, offering the best tweets in a bid to take its social network further into the news arena. New! Find the best of Twitter in an instant with Moments: https://t.co/QAKGUSVBbT pic.twitter.com/KAjfkysVKC— Twitter...
Oct 7, 2015 | Content marketing, Social media
Online community Reddit has launched a stand-alone news website called UpVoted, but in an uncharacteristic move it won’t allow comments. Upvoted will have a team of about 10 staffers who find stories on Reddit, verify the details, interview the original posters, and...
Oct 2, 2015 | Content marketing, Marketing through gaming, Mobile
Popular trivia app Quiz Up is being turned into a primetime TV show in the US, pitching viewers against studio contestants. Since its launch, the app the that has earned its scored its creator more than $22 million in venture capital funding after a stratospherically...
Sep 30, 2015 | Online advertising, Online video
Google has launched a new way for businesses to get people shopping through YouTube as part of its Advertising Week launches. Marketers will be able to buy ads to run during product-focused videos, such as a review of a professional camera or someone talking about new...
Sep 30, 2015 | Content marketing, Mobile
Google has unveiled its latest Chromecast 2 media streamer with a new Chromecast Audio. Like the original, the video version of the Chromecast 2 dongle will continue to ‘cast’ music, video and games to TV, with support for iOS and Android devices. It will...
