Sep 30, 2015 | Email marketing, Online advertising, Online video, Search engine marketing
Google has unveiled a raft of new ad products at AdWeek, including a Customer Match service that lets advertisers set bids and create specific ads tailored to customer audience segments built with first-party data. Advertisers can upload email lists manually or...
Sep 30, 2015 | Content marketing, Online advertising, Regulation
The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials. The guidelines provide advertisers, publishers, agencies and advertising technology companies...
Sep 29, 2015 | Content marketing, Online advertising, Social media
Most forms of advertising and communication, such as TV ads, company websites, and promotional emails, have all seen a decline in trust among UK consumers over the last two years, according to new research. The study, from Nielsen’s latest biennial Global Survey of...
Sep 28, 2015 | Facebook marketing, Online advertising, Online video, Social media
Facebook has launched a set of ad tools designed to help brands better synchronise their ad campaigns across screens, using Target Ratings Points (TRP) as a measurement metric. The move, announced at the start of industry event Advertising Week, marks Facebook’s...
Sep 25, 2015 | Content marketing, Online advertising
Mail Online’s digital advertising grew 16% in the last 11 months ending August 2015, marking a significant drop on the same period last year for one of the world’s biggest online publications. Last year, Mail Online saw a 49% digital advertising growth. The...
Sep 25, 2015 | Online video
YouTube could be about to rebrand its paid-for music video service under the name ‘YouTube Red’, according to a new report. Android Police spotted the most recent update to the Android app uses a curious ‘YouTube Red’ name for the subscription service. The new...
Sep 24, 2015 | Online advertising, Online video, Regulation
Google has been accused of charging AdWords advertisers for YouTube clicks even when its own systems have correctly identified the viewer as a bot, according to new research. A group of European researchers behind the study carried out an experiment in which they...
Sep 22, 2015 | Online advertising, Online video, Viral and buyrals
A 2007 Cadbury’s ad featuring a gorilla drumming to Phil Collins’ 80s hit In The Air Tonight has been voted the nation’s favourite TV ad of all time, in a new public poll. The poll, commissioned by industry publication Marketing, was published to commemorate the 60th...
Sep 22, 2015 | E-commerce and E-retailing, Online video
The BBC is planning an online streaming service in America as part of an effort to raise more money from commercial sources abroad, and tap into the growing number of ‘cord-cutters’. The new service, which could launch in 2016, will not affect agreements with other...
Sep 18, 2015 | Facebook marketing, Online advertising, Online video, Social media
Facebook is developing a service that will let advertisers pay for ads only when a user scrolls through the ad from top to bottom on its news feed. The new service, called “100 percent in-view impressions”, will include text, photo, link and video ads, the...
Sep 17, 2015 | Australia and New Zealand, Content marketing, Online advertising, Online video, Social media, UK, USA, Viral and buyrals
News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads. The Rupert Murdoch-controlled News Corp will pay $90m (£58m) in cash to Unruly and another 89m (£56m) if the company meets...
Sep 16, 2015 | Content marketing
UK luxury-goods maker Burberry has launched a new channel on Apple’s music, becoming the first sponsor to do so as the electronics giant looks to take on Spotify. The channel will showcase Burberry’s collaborations with emerging and iconic British talent including...
Sep 16, 2015 | Online video
Amazon’s Fire TV stick is leading the pack of newly popular streaming TV devices, as more people look for simple and convenient ways of accessing smart TV features, according to new data. A new study from 1010data’s Ecom Insights panel tracked millions of online...
Sep 14, 2015 | Online advertising, Online video
Video bloggers are becoming increasingly popular, and their opinions can really make or break brands sales. As a result, many brands are keen to shower popular bloggers with free products to review- but does this encourage favourable reviews? A new report says no…...
Sep 11, 2015 | Online advertising, Online video, Social media, Viral and buyrals
England sponsors O2 have released a new animated advert to drum up support from supporters, along with a social media campaign. The 2 minute video, which you can watch below, shows Chris Robshaw, Mike Brown and Courtney Lawes striding across England as the nation...
Sep 9, 2015 | Online advertising, Online video, Regulation
In a controversial move, Google has introduced a new extension to its Chrome browser that prevents AdBlock plus users from skipping YouTube ads. You have never known terror until you experience the moment when you realize AdBlock no longer works on YouTube.—...
Sep 8, 2015 | Online video, Regulation
YouTubers on a popular YouTube channel recieved hidden payments to promote the Xbox One gaming console on their video blogs, it has been revealed. Video bloggers were paid up to $30,000 (£20,000) to endorse the Xbox One as part of a “deceptive” ad campaign...
Sep 7, 2015 | Online video
YouTube will give advertisers new data on how many of the ads on its internet video service can be seen by viewers, following complaints from advertisers. Brands including Unilever and Kellogg’s have voiced concerns that YouTube is not being transparent enough when it...
Sep 3, 2015 | France, Germany, Online video, UK, USA
Brits are watching less TV than ever before, with average viewing time across all platforms falling by 14 minutes since 2013, according to new research. The study, from HIS, looked at TV viewing times across the US, UK, France, Germany, Italy and Spain. Key points: •...
Sep 3, 2015 | Online video
Amazon Prime Video has launched offline viewing, a feature that main competitor Netflix has sworn is “never going to happen”. The new tool lets users download films and TV shows so that they can be watched without using an internet connection, helpful on commutes or...
