Apr 3, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Viral and buyrals
In 2017, it’s getting harder to discern real news stories from fake ones- which made last weekend’s April 1st pranks even harder to spot than usual. To help you out, we’ve put together some of the best hoaxes from this year’s pranksters for your viewing pleasure…
Mar 31, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Burger King France has launched its first toothpaste- with active whopper extraxts’. Is it an early April Fool’s Day prank? Judge for yourself below… Burger King and agency Buzzman teamed up with experts to reproduce the iconic flavor of the Whopper...
Mar 16, 2017 | E-commerce and E-retailing, Mobile, Online advertising, Online video, Social media, Viral and buyrals
Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story. The sitcom tells the story of the Baker family who appear to be the picture of suburban utopia, yet beneath the airs and graces the family...
Mar 15, 2017 | Content marketing, Online advertising, Online video, Viral and buyrals
Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing campaign....
Mar 15, 2017 | Online advertising, Online video, Social media, Viral and buyrals
The Super Bowl is one of the biggest ad nights of the year. One month on from the sporting spectacular, how well did the big budget ads amplify their message on social media. New stats from YouGov reveals some surprising results. Avocados From Mexico is the only Super...
Mar 8, 2017 | Mobile, Online video, Social media, Viral and buyrals
Creative agency, Don’t Panic, has created a hero film ‘Things Guys Don’t Talk About’ for Childline, as part of its #ToughToTalk campaign, which aims to empower boys to seek support for suicidal feelings. The film was created using case-studies from boys that suffer...
Feb 24, 2017 | Online advertising, Online video, Viral and buyrals
Ahead of Sunday’s show, YouTube has created a special-edition YouTube Movie Trailers Leaderboard which ranks the top performing Best Picture nominee trailers, including both studio channels and popular aggregators. • Collectively, the nine trailers are all...
Feb 23, 2017 | Online advertising, Online video, Social media, Viral and buyrals
The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research. As ABC and marketers prepare for the 89th Academy Awards ceremony on February 26th, the awards show continues to...
Feb 22, 2017 | Content marketing, E-commerce and E-retailing, Social media, UK, Viral and buyrals
Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr? During London Fashion Week, Tumblr users avidly created and reblogged content to celebrate fashion in all its glory. Now Tumblr has...
Feb 20, 2017 | Online advertising, Online video, Viral and buyrals
Google is planning to ditch the 30-second unskippable advertisement format on YouTube next year, and is currently exploring different formats to create a “better ad experience for users and advertisers”. Advertisements that are shorter than 30 seconds,...
Feb 9, 2017 | Online advertising, Online video, Viral and buyrals
A promotional ad put together by Danish broadcaster TV2 has been shared by millions around the world since the English version was released less than two weeks ago. TV2’s video ‘All That We Share’ opens with Danes walking onto a stage and stepping into squares...
Feb 7, 2017 | Content marketing, Online advertising, Online video, Social media, USA, Viral and buyrals
Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. On the pitch, the New England Patriots staged a dramatic comeback rally to defeat the Atlanta Falcons 34-28 in overtime at Super Bowl 51. But...
Feb 3, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Ahead of the Super Bowl this Sunday, advertisers have spent a new record of £306 million for 30 second TV ad slots during the game, with more fans watching these ads online. The report, from video creation platform Wochit, indicates that almost 112 million people...
Feb 1, 2017 | Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever-owned Pot Noodle has launched a humourous video showing the rise to power of “Gary” the bricklayer—a man whose public antics closely mirror Trump’s. See why it’s our video viral of the week below… A continuation of Pot Noodle’s...
Jan 27, 2017 | Facebook marketing, Online advertising, Online video, Social media, Viral and buyrals
With 2017 underway, now is the perfect time to look back at the great films that made their mark on cinema history in 2016. We know which movies performed well on-screen, but what about on social media? To find out who came out on top, and uncover best blockbuster...
Jan 26, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board. The 30-second spot, by BBDO New York, will be performed live in the first ad slot of the third quarter during the Feb. 5 telecast. The commercial...
Jan 25, 2017 | Australia and New Zealand, CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience. Titled ‘End BBQ Neglect’ the campaign is aiming to revitalise the product. Zoo Group ECD, Paul Bruce says he feels that it “moves away from...
Jan 25, 2017 | Facebook marketing, Online advertising, Online video, Viral and buyrals
To market the new horror movie “Rings,” the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process. In footage uploaded to Facebook on Tuesday,...
Jan 20, 2017 | Online advertising, Online video, Viral and buyrals
Sainsbury’s has partnered with Weiden + Kennedy to launch a new music based ad-campaign which is calls a ‘step-change’. Sainsbury’s has partnered with Weiden + Kennedy to launch a new music based ad-campaign which is calls a ‘steop-change’. Dubbed #FoodDancing, the TV...
Jan 19, 2017 | Online advertising, Online video, Viral and buyrals
With 2016 behind us, Google UK has released the 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers of the year. The ranking is determined using some of YouTube’s strongest signals of viewer choice – number of views and percentage of...
