Jan 18, 2017 | Social media, Twitter marketing, Viral and buyrals
Twitter has closed its Vine app for good, but has incorporated the ‘Vine Camera’ into its standalone app. Twitter is now encouraging users to download their archived clips before the app is transformed into another sharing tool. Vine will be revamped into...
Jan 18, 2017 | Facebook marketing, Marketing through gaming, Social media, Viral and buyrals
Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research. When Facebook rolled out its 360 videos in News Feed in 2015, it did so with the aim to “connect...
Jan 16, 2017 | Online advertising, Online video, Viral and buyrals
Food maker Johnsonville is launching a new content marketing campaign dubbed ‘The Sausage Dome’; a show in which contestants from all around America pitch their Game Day food to six real-life Johnsonville employees. College GameDay (branded as ESPN College...
Jan 5, 2017 | Online advertising, Online video, Viral and buyrals
To promote its Gear VR device, Samsung took the novel approach of coobwecting two remote communities on opposite sides of the planet through the power of next generation virtual reality technology. The nomadic herders of Mongolia and the Maasai people of East Africa...
Dec 19, 2016 | Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve...
Dec 9, 2016 | Marketing through gaming, Mobile, Online advertising, Online video, Viral and buyrals
Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016. Created by agency Twofifteen McCann, Arnold Schwarzenegger...
Dec 9, 2016 | Online advertising, Online video, Viral and buyrals
Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’. The ad kicks off with Ronnie playing in a match against England...
Dec 9, 2016 | Content marketing, Online advertising, Online video, Viral and buyrals
The Superbowl produced five of the most watched YouTube videos of 2016, according to new data revealed by the Google-owned video site this week. Mobile proved to be a key platform for viewers again this year. In fact, across the five Super Bowl ads on our Year-End...
Dec 9, 2016 | Content marketing, Online video, Viral and buyrals
Dog food brand Cesar has introduced its newest star-studded holiday campaign, “Matchy-Matchy,” giving Christmas jumpers a canine twist. The ad features actor and rapper, Ice-T; dancer, musician and actor Mark Ballas; and NFL player, Devon Still, showing how matchy...
Dec 8, 2016 | CPG, FMCG digital marketing food and beverages, France, Mobile, Online video, Viral and buyrals
Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear. A Jumper specially designed to allows you to sparkle this Christmas thanks to a pocket where you can put a...
Dec 7, 2016 | E-commerce and E-retailing, Online advertising, Online video, Viral and buyrals
Polish auction site Allegro attracted over 4 million YouTube views in a week with this heart-warming ad that depicts an elderly Polish man learning English. See why it’s our video viral of the week below… Czasami brakuje słów, by wyrazić to, co najważniejsze. W takim...
Nov 28, 2016 | CPG, France, Online advertising, Online video, Viral and buyrals
To introduce Puma Fragrances BodySprays, L’Oréal is working with French football star Antione Griezmann, with a YouTube video that spoof’s his famous goal celebration. The French video campaign, created by agency Buzzman, makes fun of the “shaky hand’s” gesture that...
Nov 24, 2016 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
Ahead of Thanksgiving, indie band OK Go have partnered with consumer packaged goods firm Morton Salt to launch a time-bending Facebook music video … filmed in just 4.2 seconds. The band are well-know for their offbeat music videos, which are often highly...
Nov 23, 2016 | FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video, Viral and buyrals
Alcoholic drinks brand Diageo has launched a virtual reality video simulating a drink driving car crash. The four-minute video shows the collision of three cars, with viewers able to see it from 360 degrees. Unlike some VR apps which put people in charge of the...
Nov 21, 2016 | Online advertising, Social media, Viral and buyrals
As 2016 draws to a close, we look as some of the biggest marketing blunders of the year. From Microsoft’s chatbot going rogue on Twitter to Gmail’s backfiring April Fool’s joke, there were plenty of mistakes from companies that should know better....
Nov 21, 2016 | Online advertising, Online video, Viral and buyrals
Amid the flurry of Christmas ads this year, this one from Alzheimer’s UK is a poignant tale narrated by Stephen Fry. See why it’s our video viral of the week below… The ad explores the shattering idea of Santa having dementia and forgetting to deliver all of his...
Nov 17, 2016 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our 25 favourite virals from...
Nov 17, 2016 | Content marketing, Online advertising, Online video, Viral and buyrals
More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research. AOL’s ‘Short Form Video – A Consumer Perspective’ survey of over 1,000...
Nov 16, 2016 | Online video, Viral and buyrals
Mars cat treat brand Temptations has launched a new Christmas video ad campaign highlighting the havoc cats can cause in the festive season. The new campaign appropriately titled, “Keep Them Busy,” reminds cat owners to keep their felines occupied and treat them this...
Nov 16, 2016 | Online advertising, Online video, Viral and buyrals
The new Marks & Spencer Christmas commercial featuring Mother Christmas has been voted the favourite for 2016 by the nation’s mums. The annual poll from parenting site ChannelMum.com found over a third more mums rated the ad as their favourite than previous...
