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Video viral of the week: Vanilla Ice sells Ice Cream to Finland

Nov 19, 2015 | Viral and buyrals

Rapper Vanilla Ice has been hired to celebrate the joys of vanilla ice cream as part of a video-led campaign to raise awareness of online casino brand Casumo in Finland. The campaign focuses on the international gaming brand’s desire to “erase boredom”, encouraging...

Case study: Purina gets puppy love with Buzzfeed powered campaign

Nov 18, 2015 | CPG, Online advertising, Online video, Viral and buyrals

In July 2015, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign. Purina wanted to take a different approach to the traditional dog food commercial,...

Case study: Viral prank surprises shoppers by showing their ‘Disney side’

Nov 18, 2015 | Online video, Viral and buyrals

What happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers? This viral video from Disney caused a huge buzz in February 2015, getting 5 million YouTube views in the process....

Video viral of the week: LateRooms ditches ‘unrealistic’ travel ads with £5m campaign

Nov 17, 2015 | Online advertising, Online video, Viral and buyrals

Hotel booking site LateRooms.com has launched its first TV ad campaign since 2013 as it aims to improve brand awareness and move away from the ‘unrealistic, white noise’ advertising it claims its rival are currently offering. LateRooms.com is launching a new TV...

Top Christmas ads of 2015: Aldi beats John Lewis in Netmums survey

Nov 16, 2015 | E-commerce and E-retailing, Online video, Viral and buyrals

With the John Lewis Christmas ad now a staple of the UK festive calendar, other big stores are also raising their game in the yuletide marketing stakes. New research polled families to rate the most effective TV spot this year, with Aldi coming out on top. The...

Video viral of the week: Temptations lets cat owners say sorry for festive faux paws

Nov 11, 2015 | CPG, Online video, USA, Viral and buyrals

Mars-owned cat treat brand Temptations has launched a #SaySorry campaign for the sake of grumpy cats dress up for the festive season. See why it’s our video viral of the week below… Accompanied by Elton John’s ‘Sorry Seems to be the Hardest Word’, the...

Snapchat catches Facebook for video views as audience triples since May

Nov 9, 2015 | Facebook marketing, Online advertising, Online video, Social media, Viral and buyrals

The number of videos viewed every day on Snapchat has tripled since May this year to six billion, catching Facebook fast. Snapchat confirmed the figure following a report in the Financial Times. To put the number in perspective, Facebook announced just this past week...

John Lewis Christmas ad premieres on YouTube

Nov 6, 2015 | Online advertising, Online video, Viral and buyrals

The John Lewis annual Christmas ad has premiered on YouTube, ahead of its first terrestrial showing this evening, a sign that more brands are putting digital first in thier campaigns. The UK retailer spent £7m on a campaign that includes a smartphone game and...

L’Oreal creates in-house ‘content factory’ for brands

Nov 4, 2015 | Content marketing, CPG, Online video, Viral and buyrals

L’Oreal is stepping up production of its own content, launching a new “content factory” for all of the 35 brands in L’Oréal’s Canadian portfolio, with plans to take the project global. The content arm, housed in Montreal, initially consists of three people. The so...

Jeremy Clarkson digs at BBC in new Amazon ad

Nov 2, 2015 | E-commerce and E-retailing, Online advertising, Online video, Viral and buyrals

Jeremy Clarkson has taken a swipe at his former BBC employers, in a TV advert for new employer Amazon. The presenter and his former Top Gear co-stars, Richard Hammond and James May, have signed up to front a new motoring show for the retailer, in a three-year deal...

Target runs spooky virtual reality ads for Halloween

Oct 30, 2015 | Online advertising, Online video, Viral and buyrals

Target is marking Halloween with a YouTube virtual reality series and a mobile site that helps trick-or-treaters’ parents find the best houses. The virtual reality series, “The House on Hallow Hill,” was created in-house and will be available on...

WTF? Twitter’s bizarre new TV ad confounds viewers

Oct 29, 2015 | Online advertising, Twitter marketing, USA, Viral and buyrals

Twitter launched a new TV ad campaign last night, with a loud, garish and cartoony spot. But has the confusing mash-up alienated people new to the social network? Designed to promote the Twitter Moments feature (currently only available in the US) , the TV ad aired...

Back from the dead: #CadburyCraveyard resurrects discontinued chocolate bars for Halloween

Oct 29, 2015 | Facebook marketing, Social media, Twitter marketing, Viral and buyrals

Cadbury’s is bringing one of its old chocolate bars back from the dead this Halloween, with a social media vote determining whether Cadbury Marble or Cadbury Fuse bars will make a return in a highly limited special edition.

Video viral of the week: Google Translate tells ‘Alberto’s Story’

Oct 29, 2015 | Mobile, Online advertising, Online video, Viral and buyrals

Google’s latest ad for its updated ‘Translate’ app packs a heavy emotional punch. By telling the story of an aspiring Spanish footballer in Northern Ireland, the ad puts a strong human angle on the advantatges of technology. See why its our video viral of the week...

Burger King debuts ‘hover tray’ for Back to the Future day.

Oct 21, 2015 | CPG, FMCG digital marketing food and beverages, France, Online video, Viral and buyrals

Burger King France have joined in the time-traveling hijinks today with a spoof video showcasing its ‘hover tray’. The spot introduces Burger King’s (fake) answer to crowded restaurants, the hovertray. The film opens on two men picking up their order in Burger...

Video viral of the week: Toyota reunites Marty and Doc for ‘Back to the Future’ day

Oct 20, 2015 | Online video, Viral and buyrals

With ‘Back to the Future Day’ almost upon us, Toyota have reunited the stars of the film to discuss what the sequel got right (and wrong) about life in 2015. See why it’s our video viral of the week below… October 21, 2015 marks the day that Marty McFly time travelled...

Video viral of the week: Barbie targets young parents with new campaign

Oct 19, 2015 | Online video, Viral and buyrals

Barbie is already hugely popular with young girls everywhere, but for their new ad campaign toy manufacturer Mattel is targeting young parents. The toy manufacturer Mattel has created a yearlong ad campaign aimed at young parent, launched with the “Imagine the...

Europe’s ‘Internet Oscars’: Guardian, Vice and Eurosport among winners

Oct 14, 2015 | Online advertising, Online video, Viral and buyrals

The Guardian, Eurosport, VICE, Laundrapp, and Mario Testino are among the winners of Europe’s top Internet Honour at this year’s Lovie Awards. The prestigious pan-European Lovie Awards – sister awards to the global Webbys – recognises online excellence. VICE...

Unruly launches in Japan to coincide with UK trade visit

Oct 14, 2015 | Online advertising, Online video, Viral and buyrals

Video ad tech firm will open a new office in Tokyo as part of its global expansion plans, which coincides with a trip to Japan by Mayor of London, Boris Johnson MP. The move marks the London-based firm’s continuing investment in the Asia Pacific region, following the...

Cadbury’s ‘Gorilla’ ad voted most popular UK ad ever

Sep 22, 2015 | Online advertising, Online video, Viral and buyrals

A 2007 Cadbury’s ad featuring a gorilla drumming to Phil Collins’ 80s hit In The Air Tonight has been voted the nation’s favourite TV ad of all time, in a new public poll. The poll, commissioned by industry publication Marketing, was published to commemorate the 60th...
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