Nov 20, 2013 | Viral and buyrals
Charity organisation The Samaritans is encouraging internet users to donate gift-filled shoeboxes this Christmas to disadvantaged children across the world, via a personalised website. Over the past 23 years, through Operation Christmas Child, Samaritan’s Purse has...
Nov 19, 2013 | Online video, Viral and buyrals
As part of its hugely successful ‘Volvo Trucks’ stunt series on YouTube, the Swedish auto maker hired the ‘Muscles from Brussels’ himself- Jean Claude Van Damme- to perform an eye-watering stunt between two moving heavy vehicles. See why it’s our video viral of the...
Nov 14, 2013 | China, Facebook marketing, Mobile, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and statistics that caught our eye. Twitter Vs Facebook: Which social media ads are best value for marketers? Facebook has five times more active users and 10 times as many daily shares as Twitter, but falls short on mobile and...
Nov 13, 2013 | Online advertising, Online video, Viral and buyrals
As part of its ‘Stay Together’ series, this video from Skype tugs at the heart strings, telling the story of a long-distance friendship between two teenage girls, from the US and New Zealand, who were both born with one arm. The emotional impact of the ad has led to...
Nov 12, 2013 | CPG, FMCG digital marketing food and beverages, Twitter marketing, Viral and buyrals
Kellogg’s has been forced to apologise after offering to exchange retweets for breakfasts for vulnerable children.
Nov 12, 2013 | Mobile, Online advertising, Online video, Viral and buyrals
In its most ambitious campaign yet, Samsung’s latest Galaxy viral video pitches football star Lionel Messi against a horde of invading aliens. The campaign is only just kicking off, with more big players set to join the ‘Galaxy 11’ in what looks like a big budget...
Nov 7, 2013 | CPG, FMCG digital marketing food and beverages, Search engine marketing, USA, Viral and buyrals
To keep up with the US tradition of toilet papering your house on Halloween, snack brand Cheetos teamed with Google maps and Street View to recreate the experience online (without risking vandalism charges). See why its out viral of the week below… The brand, owned by...
Oct 31, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
US snack brand Diamond has launched an engaging (but also bizarre) campaign “Diamond Nut Fantasies”. Recognizing that the average cook rarely get the praise and appreciation they deserve, this series of YouTube spots plays with the idea that baking them a...
Oct 29, 2013 | CPG, Mobile, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
As Halloween approaches, Procter and Gamble’s detergent brand Tide has features in a series on horror movie parodies using Twitter’s 6-second Vine video format. The Halloween-themed Vine spots feature is featuring in digital out-of-home ads in 11 markets; they run...
Oct 29, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, UK, Viral and buyrals
Yorkshire Tea has taken to YouTube, with an epic song celebrating the virtues of the old fashioned cuppa, incorporating zombies, brass bands and even the odd Skyrim reference. See why it’s our video viral of the week below… The advert imitates Old Spice’s...
Oct 14, 2013 | Online video, Viral and buyrals
To promote its remake of horror classic ‘Carrie’, Sony Pictures and MGM created an elaborate (and rather terrifying) hidden camera prank which has gone viral big time, getting over 4 million YouTube views. See why its video viral of the week below… To build buzz...
Oct 8, 2013 | Online video, Viral and buyrals
In a hard-hitting new TV and digital campaign, St Johns Ambulance offers interactive advice on giving first aid to youngsters, in a bid to help boost awareness of potentially life-saving skills. See why it’s our video viral of the week below… View the...
Sep 24, 2013 | Online video, Twitter marketing, USA, Viral and buyrals
Social accommodation app Airbnb launched its first video ad this month- compiled only using 6-second Vine videos from Twitter fans. See why it’s our video viral of the week below… The 4-minutes long commercial was composed after the firm asked its Twitter followers to...
Sep 24, 2013 | Mobile, Social media, Viral and buyrals
Following its successful ‘Art of the Trench campaign, luxury fashion brand Burberry has teamed up with Google to let people capture their kisses by direct contact with their touch screen device, adding a personalised message and send on to friends across the globe....
Sep 18, 2013 | Online video, Viral and buyrals
Virgin Mobile USA has launched an interactive video campaign which a viewer can control simply by blinking- provided they are using a webcam. View a trailer for the service here: The ‘Blinkwashed’ YouTube ad, created by Mother New York, is the final...
Sep 17, 2013 | CPG, FMCG digital marketing food and beverages, France, Germany, Social media, Viral and buyrals
In a digital twist on the classic ‘last Rolo’ ads, Milka has launched a new campaign that lets consumers pick who receives the last square of their chocolate bar. See why it’s our video viral of the week below… The confectionery brand has taken the last...
Sep 11, 2013 | Twitter marketing, Viral and buyrals
Ray-Ban Belgium and DDB Brussels have launched a new campaign that makes creative use of public transportation to communicate Ray-Ban’s wide range of polarized color lenses: from sky blue to hot pink. See why it’s our viral of the week below… In all major Belgian...
Sep 6, 2013 | Content marketing, Online video, Social media, Viral and buyrals
Buzzfeed, the popular social news site behind many virals and ‘top 10’ lists, has started to turn a profit four years after its launch, revealing its traffic numbers in the US are now bigger than both AOL and Craigslist. The news was announced by Jonah Peretti,...
Aug 14, 2013 | CPG, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Going viral on the internet is a goal for all brands, but is there is secret to becoming a web sensation? This week, Twitter examined three big viral video hits – actor Ryan Gosling ‘refusing’ to eat cereal, astronaut Chris Hadfield singing Space...
Aug 9, 2013 | CPG, Mobile, Viral and buyrals
This year’s IKEA catalogue now comes with an augmented reality twist, giving users the ability to place virtual furniture in their own home with the help of a smartphone app. See why its our viral of the week below… The service works by users scanning selected pages...
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