Apr 23, 2013 | Australia and New Zealand, E-commerce and E-retailing, Mobile, South Africa
Technology appears to be playing a role in reversing the stereotype of the male dislike of shopping. As the number of people owning a smartphone continues to rise, research from Kantar Media’s Global TGI (www.globaltgi.com) reveals that men lead the way when it comes...
Apr 22, 2013 | Australia and New Zealand, CPG, Online video
Move over sexting… this risqué new viral ad from Durex Australia puts a new spin on long distance relationship with a new way by combining sex and technology. See why its our video viral of the week below… The condom manufacturer developed Fundawear, a high-tech...
Apr 4, 2013 | Australia and New Zealand, Germany, Online advertising
Nielsen is to launch its online campaign ratings measurement system in Australia, Canada, Germany and Italy. Currently available in the US and UK, Nielsen Online Campaign Ratings is scheduled to officially launch in Australia at Consumer 360 Pacific in May while the...
Apr 2, 2013 | Australia and New Zealand, Content marketing, Mobile
Almost half (42 per cent) of 25 to 34 year olds are likely to turn to TV as their primary medium for finding out breaking news, with 66 per cent then turning to the internet to find out more information. Over two-fifths (83%) of table owners are using it alongside...
Mar 13, 2013 | Australia and New Zealand, Mobile, Online advertising
Online ad spend in Australia hit $3.3bn last year, up 18% on 2011 with mobile leading much of the growth, according to new data. The data, from the Interactive Advertising Bureau (IAB) found mobile ad spend grew a staggering 220% spike, which amounts to an expenditure...
Feb 13, 2013 | Australia and New Zealand, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
Amid growing uncertainty about the origin of mass-produced food, this timely McDonald’s app turns users iPhone’s into an ingredient tracker. See why it’s our viral of the week below… McDonalds partnered with DDB, Sydney to launch the TrackMyMacca’s app in...
Jan 15, 2013 | Australia and New Zealand, Facebook marketing, Online advertising, Social media
An Australian online shopping site has apologised for using the bush fire crisis in Tasmania to try to build the number of followers for its Facebook page. In an announcement on Facebook, Sellitonline.com.au promised to donate electricity generators to help those in...
