Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
As more and more people connect to the Internet in Latin America, time spent social networking is exploding (on sites like Facebook and Vostu). It’s one of the primary motivations for going online. As they do, marketers have the opportunity to reach and engage...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
While ownership of Internet-connected PCs might still be relatively low across the region – and reserved mainly for the more affluent city-dweller – mobile phone ownership is more wide spread and growing rapidly. The mobile device offers a great way for...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
This chart details internet users across South American nations (and relative percentage of total local populations). Argentina, Colombia, Uruguay and Chile have the highest penetration of online populations, whereas Ecuador, Paraguay and Bolivia have the lowest...
Jul 2, 2012 | Brazil, Latin America
The 15-24 group lead the way in terms of volume of hours spent on Facebook. However, users in the 15+ age range account for the second highest level of engagement with 4.5 hours spent on the site per month, demonstrating the high level of adoption throughout...
Jul 2, 2012 | Brazil, Latin America
Between December 2010 and December 2011, Brazil was a high growth area for Facebook, increasing the number of its unique users by 192%. Latin America specific social network Vostu, which specialises in online gaming platforms, made significant headway in 2010-2011, by...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Facebook ranked as the second most popular search destination in Latin America (after Google sites) with 525 million searches and a 2.8% share of total searches for the region. Microsoft sites ranked third with 513 million searches and a 2.8% share.
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Between March 2010 and March 2011, Latin America conducted 18.5 billion searches- an increase of 21% from the previous year. Brazil and Colombia showed the strongest growth rates at 25% and 20% respectively.
Jul 1, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
South American retail chain Homecentre Sodimac used an unconventional marketing method to increase sales by 54% during the ‘Homecentre House Season’ with the campaign ‘The man who gave everything away’. This case study shows how with the campaign Homecentre created a...
Jul 1, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Copa Airlines with a social marketing campaign ‘Passport America’ to grows its’ Facebook fan base, generates and awareness and increase ticket sales on its website. The campaign resulted in 59% conversion and ROI expanded to 50 times. A total of...
Jul 1, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Ahead of the frantic Christmas shopping season, Patio Batel the newest and most glamorous shopping centre in Curitiba, Brazil used a Facebook campaign to generate buzz around its grand opening. Patio Batel used Facebook to generate donations of books, with one...
Jul 1, 2012 | Brazil, Latin America
The Brazilian campaign saw detergent brand Ace use consumer insight and an integrated use of media to reach 8.7 million people in less than three months. Ace created a campaign in soap opera style, an episode with 5 different endings, presenting five suspects for a...
Jul 1, 2012 | Brazil, Latin America
Worldwide insurance company Allianz transformed the popular game Frogger into a live interactive experience on Facebook. By creating a virtual game, Allianz advice the consumers in an entertaining way that everyone can easily prevent real-life dangers. Allianz...
Jun 19, 2012 | Argentina, Brazil, Chile, Colombia, Facebook marketing, Latin America, Mexico, Peru
Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions, according to research from comScore. Globally, Facebook reached 12 percent of the internet audience in December 2007 and as of December 2011 the...
Jun 18, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
More than 127 million Latin Americans ages 15 and older visited a social networking destination from a home or work computer in April 2012, with the average visitor spending 7.5 hours social networking during the month, according to new research. The study, from...
Jun 12, 2012 | Brazil, Latin America
Online ad spend in Brazil is set to grow by 39%, according to new data from IAB Brasil’s Indicadores de Mercado. The trade body notes that overall billing for online advertising in Brazil in 2011 totaled 3.33 billion reales (US$1.6 billion) and predicts that it will...
May 31, 2012 | Brazil, Latin America
There has been an influx of online brand campaigns in Brazil, with 17 top national brand advertisers delivering more than 1 billion impressions in the quarter. The study, from comScore, looked at the display advertising market in Brazil. The findings indicate that...
May 21, 2012 | Brazil, Facebook marketing
More than two out of three Americans that were active online visited Facebook during March 2012, equalling roughly 152 million unique US visitors, according to new research. The findings, from Nielsen, found that internet audiences in Brazil, New Zealand and Italy...
May 16, 2012 | Brazil, Facebook marketing, FMCG digital marketing food and beverages, Latin America, Mexico, Unilever - Research, tips and news for marketers
Just days before the most anticipated initial public offering in history, new data looks at how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets. The study, from social media...
Apr 30, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become prominent in all aspects of American life. A growing, evolving population, Latinos are a fundamental component to future business success, with...
Apr 11, 2012 | Brazil, Latin America
Attitudes to user-generated content differ around the world, with Latin America leading the world for ‘citizen journalism’, according to new research. 47% of internet users in Brazil and 44% in Argentina read UGC on newspaper websites, compared to only 35% in the UK...
