Axe tells ’personalised’ Romeo and Juliet story to Brazillians
Unilever’s deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests. AXE. Romeo Reboot Manuel | Trailer...Video viral of the week: Scary Nivea Doll shows kids why they should use sunblock
Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why it’s our video viral of the...Apple iAds come to Latin America for first time
Apple is expanding its iAd to Latin America for the first time, via a partnership with Internet Media Services (IMS). IMS will act as Apple’s exclusive partner selling ad inventory across iOS apps to customers in Latin America. In addition, Apple has this week...Emerging markets to lead new growth for app publishers
Google Play and messaging apps are driving mobile app growth in emerging markets, with Brazil, Indonesia, Turkey and India leading the way, according to new research. This is according to App Annie and MEF, which believe these countries’ mobile infrastructure and rate...Global web trends 2014: Consumers ditching traditional media for digital
People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends. The study, from GlobalWebIndex, found that the only places where traditional still leads are the UK,...Mexico retains ‘Social World Cup’ as USA rises
The real World Cup may have gone to Germany, but Mexico has the biggest social audience, according to new research. The world’s premier footballing event in Brazil would have been won by Mexico if the competition was based on social media audiences, according to...Mobile World Cup trends: Asia and Africa lead way for consumption
With the World Cup entering its final days, football fever has gripped mobile users worldwide, with Asia and Africa consuming most content on handheld devices, according to new research. The study, from Opera Mediaworks, highlights highest-ranking fans, platforms,...World Cup marketing trends: Brands react to Germany thrashing Brazil
Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation. This YouTube ad for a German Radio station summed up the night: The game attracted a staggering 35.6...Google to close first social network Orkut after ten years
Google’s first social networking site Orkut will shut down after September, a decade on from its launch, as the internet giant looks to focus on its YouTube, Blogger and Google+ networks instead. Orkut gained huge popularity in India and Brazil, but did not do...Amazon smartphone: The emerging market challenge
Amazon has been teasing a new product for weeks, and today Amazon is holding a launch event to show off the fruit of their labours. Through leaks and Amazon’s own teasers the device looks to be a smartphone running a forked version of Android that re-introduces 3D to...Mexico ‘most socially active World Cup team’
The world’s premier footballing event in Brazil would be won by Mexico if the competition was based on social media audiences, according to programmatic advertising experts, RadiumOne UK The world’s premier footballing event in Brazil would be won by Mexico if the...Global ad trends: Digital ‘to account for third of all revenue by 2018’
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
