Jun 24, 2013 | China, Online advertising
Nike is an iconic sportswear brand that leads the way in developing digitally driven, integrated marketing communications all around the world. So when they wanted to change Chinese runners behaviour and get them choosing their new winter range of Hyper products they...
Jun 20, 2013 | China, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media
The majority of global consumers are still finding online ads annoying, with half calling for a ‘dislike’ button on Facebook to vent their frustrations with a brand, according to new research. The study, called ‘Click Here: The State of Online Advertising’ from Adobe,...
Jun 18, 2013 | China, Latin America, Marketing through gaming
Worldwide, nearly 671 million people played an online game using a desktop PC or laptop in April 2013, with 145 million gamers playing on a daily basis, according this new infographic from comScore. The number of daily gamers differs across the continents with an...
Jun 11, 2013 | Argentina, Brazil, Chile, China, Colombia, Content marketing, CPG, E-commerce and E-retailing, India, Latin America, Mobile, Online advertising, Online video, Peru, Russia, South Africa
Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco. Watch this video from Cisco, featuring key highlights of the report below: According to the firm’s Visual...
May 31, 2013 | China, Mobile, Online advertising, Online video, Social media
Internet analyst Mary Meeker’s slideshow presentations on global internet trends have become something of a major industry event, with this year’s data showing huge mobile growth. View the slideshare presentation below: KPCB Internet Trends 2013 from Kleiner Perkins...
May 7, 2013 | China, E-commerce and E-retailing, Marketing through gaming, Mobile
Amazon has launched its first paid-for Android apps in China, beating Google, which has offered only free apps. This move forms part of Amazon’s strategy to delve deep into the Chinese mobile phone market where it had controlled less than three percent of the...
Apr 30, 2013 | China, E-commerce and E-retailing, Social media
Chinese ecommerce giant Alibaba has bought an 18% stake in Sina’s Weibo microblogging site, for roughly $586m. The partnership is expected to generate about $380m in advertising and social commerce services revenue for Weibo over the next three years, Sina said. As...
Apr 26, 2013 | China, Online video
Baidu is in talks to buy online video firm PPS Net TV as the Chinese search giant looks to expand its web presence, according to a new report. Citing sources close to the deal, China Business News said the deal could value PPS Net TV at betwen $350-$400 million. Late...
Mar 13, 2013 | Chile, China, India, Mobile, South Africa
This chart shows the growth of iOS and Android devices from January 2012 and January 2013. China no longer leads in terms of growth but still grew by 209% over the year. Colombia (278%), Vietnam (266%) and Turkey (247%) saw the highest amounts of growth over the...
Mar 13, 2013 | China, Mobile, Russia
The US and China have more than 5 times the active installed users than that of the UK, the world’s third largest market. iOS and Android device adoption is also very high for both China and the US, China added 150 million devices to its base between January...
Feb 20, 2013 | China, Mobile
China has overtaken the US in terms of having the most active Android and iOS devices, according to new data. The research, from Flurry Analytics, indicate that in January the US had 222 million devices and China had 221 million. Despite the final February numbers not...
Jan 28, 2013 | China, Social media
This chart shows the breakdown of social network users by age. China’s social networking sites are the most popular with 20-24 year olds, the site with the highest percentage of 20-24 year olds being 51.com. Across all the sites studied, social networks are used...
Jan 28, 2013 | China, Online advertising, Social media
This chart shows the rise (and projected rise) of social network ad spend for Chinese marketers, alongside the percentage change from the previous year (blue line) and percentage of total ad spend (red line). The market will experience rapid growth over the coming...
Jan 16, 2013 | China, Regulation
The number of people using the internet in China rose by 10% last year to 564m last year, with 75% of those having access via mobile devices, according to new figures. The data, from the China Internet Network Information Centre, found that the number of Chinese web...
Jan 16, 2013 | China, E-commerce and E-retailing
Jack Ma, founder of China’s Alibaba.com, is stepping down as chief executive but will remain chairman. Since forming the company in 1999, Ma, a former English teacher, has built up the company to become an ecommerce powerhouse. The company has 24,000 employees...
Jan 14, 2013 | China, Mobile
Apple’s marketing boss has quashed rumours that the firm is planning to produce a budget version of its iPhone. Phil Schiller, head of marketing at Apple has told a Chinese newspaper that “cheap smartphones” will “never be the future of Apple’s products”. The comments...
Jan 8, 2013 | China
China’s Web users have increased by over 10% since December 2008, reaching nearly 540 million. However, the chart shows how the rapid growth has decreased over time. As of June 2012 the number of online Chinese citizens equalled just under 40% ot the total...
Jan 7, 2013 | China, Regulation, Search engine marketing
Google has axed a censorship notice on its Chinese search engine, as the firm looks to build on its paltry 5% market share in the rapidly growing market. Launched 6 months ago, the censorship warning notified Chinese users that their searches are filtered by the...
Nov 28, 2012 | China, Social media
For the international marketer, China represents one of the largest digital audiences in the world. With over 550m now online, 400m connecting via mobile, and over 300m on social media in China, the digital audience is growing fast. This article looks at six key...
Nov 26, 2012 | China, Social media, Twitter marketing
As Facebook passes the billion users mark, this infographic from Silverpop looks at the top 20 social networks in the world, and charts the growth of the medium of the past decade. Facebook and Twitter are the big hitters with one billion and 500 million users...
