Apr 25, 2012 | China, India
Asia (excluding Japan) and BRIC nations (Brazil, Russia, India and China) have overtaken Europe and western markets on television viewing and video consumption via Internet or mobiles, according to a new report looking at online video use in Asia. The findings, from...
Feb 21, 2012 | China, India
The vast majority of consumers in China and India trust brands that are responsible or sociable, according to new research. The study, from Havas Media, also indicates that only 20% of brands have a notable positive impact on consumer’s sense of wellbeing and quality...
Feb 20, 2012 | China, India
Low-cost Android handsets will reach a penetration rate of 80% of total smartphones in Africa, India, and China by 2015, accoriding to new research from In-Stat. The low-cost Android smartphone segment is comprised primarily of smartphones released with Android 2.2 or...
Feb 17, 2012 | China, India
Madhouse, China’s leading Mobile Marketing Company has launched in India, in partnership with global ad giant WPP. Madhouse offers brands mobile solutions across the spectrum of paid, owned and earned media on smart phones and tablets. Addressing a press conference,...
Jan 9, 2012 | China, Facebook marketing, India
India and China have the most active social media users, while web users in the US, Europe and Japan are less likely to post information on social networks, according to a new report. The global survey by Forrester Research, found that three out of four Chinese and...
Dec 20, 2011 | Brazil, China, Latin America, Mexico, South Africa
Over the next three years nearly half (48%) of all the world’s growth in ad expenditure will come from just ten developing markets, including China, Russia, and Indonesia, according to new research. The study, from ZenithOptimedia, predicts that the four BRIC markets...
Sep 28, 2011 | China, Online video
Renren has bought online video sharing site 56.com for $80 million, as the Chinese social networking site looks to boost user engagement. Founded in 2005, Guangzhou-based 56.com is a video-sharing website where users can upload, view and share videos. “The...
