Aug 19, 2016 | China, India
The number of web users in India will double to 730m by 2020 compared to 350m at the end of 2015, driven by rural take-up, according to new data. The figures, from ‘The Future of Internet in India’ report by Nasscom and Akamai Technologies, means India’s...
Aug 17, 2016 | China, Content marketing
In a surprising move, publisher People’s Daily of China has struck a content-sharing deal with the UK’s Mail Online. The non-cash deal works as a straight content swap, with each publication taking about 40 stories a week from the partner site. The Mail Online...
Jul 14, 2016 | China, USA
2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics. Digital ad spend in Asia-Pacific will...
Jun 28, 2016 | China, Regulation
The Chinese government is to enforce stricter controls on the way search engines display ads in the country, in a bid to better distinguish between natural and paid-for content. Users have been particularly concerned with medical ads, which are a threat to...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
May 24, 2016 | China, Regulation, Social media
Chinese government employees are inserting millions of deceptive messages into the streams of real social networks, to divert citizens’ attention from adverse or embarrassing news, according to new research. Gary King, a political scientist at Harvard...
May 23, 2016 | China, CPG, FMCG digital marketing food and beverages, Mobile
Chinese internet giant Baidu and KFC have teamed up to launch a concept store in Shanghai that uses conversational robots as servers. Called ‘KFC Original+’ the restaurant will demonstrate the voice interaction, smart food-ordering and holographic...
May 9, 2016 | China, Online advertising, Social media
Sina Weibo has secured a deal with Nielsen that will create a digital measurement ratings standard in China. China’s Twitter-like social media service Sina Weibo will use Neilsen data to gauge marketing effectiveness on the platform, which has more than 200...
Apr 20, 2016 | China, CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Nearly a quarter (24%) of Unilever’s global ad budget goes towards digital media, up from 20% in the same period last year. The percentage of the FMCG giant’s digital spend is now nearer 50% in digitally-advanced markets like the US and China. However, in...
Apr 8, 2016 | China, CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Mondelez has struck a deal with Alibaba’s Tmall to start selling its products to Chinese consumers online. The FMCG giant said it would sell a fuller range of its products, including Oreo, Toblerone, Cadbury and Trident, on Alibaba’s online marketplace...
Apr 1, 2016 | China, E-commerce and E-retailing
Walmart has launched a new e-commerce service that aims to bring ‘quality’ overseas products to Chinese consumers. The ‘Walmart Global Shop’ service launches on its mobile app, with stores in Southern China also stocking products and offering a pickup service. There...
Mar 31, 2016 | China, Regulation
China is planning new rules which would require firms that serve domestic internet users to register their web addresses inside the country – a move which has raised concerns among foreign businesses. The rules are found in Article 37 of the ministry’s...
Mar 7, 2016 | Australia and New Zealand, Brazil, China, France, Germany, India, Latin America, UK, USA
Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research. Global smartphone demand hit 368m units in Q4 2015, up 14 percent quarter-on-quarter and up six...
Mar 3, 2016 | China, Marketing through gaming, Mobile
Mobile monitoring firm App Annie has revealed the top 52 app publishers of 2015- reserved for the top earners from the iOS App Store and Google Play Store. Year over year, there is general see consistency across the App Annie top 10, and this year was no exception....
Feb 5, 2016 | China, Mobile
Phones made by China’s Xiaomi – the world’s fourth biggest smartphone maker – are going on sale in the US for the first time, but they won’t be able to run on 4G networks. The carrier US Mobile said it would be importing a range of Xiaomi...
Jan 21, 2016 | China
Five years on from its launch, messaging app WeChat is now being used by the majority (63%) of China’s internet users, according to new research. Although it’s been around for just five years, WeChat has made a momentous impact on Chinese internet users and staked its...
Jan 20, 2016 | China, Social media, Twitter marketing
Chinese social network Sina Weibo, often called the country’s version of Twitter, is ending its 140-character limit for user posts. The move could increase pressure on Twitter to do likewise, following reports it will get rid of its iconic 140 character limit for...
Dec 21, 2015 | China, Marketing through gaming
Chinese internet giant Tencent has bought one of the world’s biggest biggest online games- League of Legends. In 2011 Chinese internet giant Tencent acquired a majority stake in League of Legends developer Riot Games, and now the company has acquired the rest of the...
Dec 11, 2015 | China
Chinese tech giant Baidu has successfully tested its driverless car on roads near the company’s headquarters in Beijing. Baidu’s modified BMW 3 series has completed a rigorous, fully autonomous testing on mixed roads. The Chinese Google’s autonomous...
Dec 10, 2015 | China, E-commerce and E-retailing
In a surprise reversal, Yahoo will abandon its planned spinoff of its remaining Alibaba shares and instead do a “reverse spinoff” of the rest of Yahoo. The company cited ‘uncertainty over tax liability’ as reason the Alibaba spinoff was scrapped. In the reverse spin...
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