Facebook’s Paris safety check tool sparks accusations of ‘western bias’
Facebook founder Mark Zuckerberg has promised that the social network’s ‘Safety Check’ tool will be used more during disaster periods, after the company was accused of adopting a ‘western bias’ for not using the service in other regions. In the aftermath of the Paris...Brands ‘suffering due to inappropriate ad placement’
Brands across Europe are suffering at the hands of advertisers who are placing their content on unsuitable online sites, including those with extreme sexual and religious content. The survey, from mobile agency Widespace, looked at mobile usage and advertising,...Unilever online sales growth now ‘double global average’
Unilever’s online sales are growing at twice the rate of the global ecommerce market, fuelled by strong performance in the UK, Ireland and France. The world’s second biggest ad spender behind P&G said its total ecommerce sales were growing at 40% compared to 20%...Burger King debuts ‘hover tray’ for Back to the Future day.
Burger King France have joined in the time-traveling hijinks today with a spoof video showcasing its ‘hover tray’. The spot introduces Burger King’s (fake) answer to crowded restaurants, the hovertray. The film opens on two men picking up their order in Burger...UK online ad viewability rises above 50% (but still lags behind Europe)
UK online ad viewability rose from 49% in Q2 to 52% in Q3, for the first time this year – but still lags far behind the other major EU ad markets such as France and Germany. In Q3 2015, 52% of online ads served in the UK met the IAB and Media Ratings Council’s...Google’s right to be forgotten could be extended worldwide
A French privacy watchdog has rules that Google should extend its Euopean ‘right to be forgotten’ ruling to the rest of its search engines worldwide. In a press release, the Commission nationale de l’informatique et des libertés (or CNIL) upheld its decision earlier...European Programmatic ad revenue up 71%: Mobile and video soar
Total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014, according to new data. The results, announced by IAB Europe at this week’s dmexco 2015 event, indicate that automated ad buying is still dominated by desktop,...European video trends 2015: Brits watch less TV than ever, Italians watch most
Brits are watching less TV than ever before, with average viewing time across all platforms falling by 14 minutes since 2013, according to new research. The study, from HIS, looked at TV viewing times across the US, UK, France, Germany, Italy and Spain. Key points: •...Uber suspends taxi-ordering app in France
Uber has suspended its UberPOP taxi-ordering app in France, according to a newspaper report. Le Monde said the suspension comes in a week that two managers of the taxi-ordering app Uber were arrested for “illicit activity”. In June France’s interior...Spontex boasts ‘the cleanest Twitter account’ with blank tweets
Cleaning brand Spontex has launched a new Twitter campaign to promote its new broom, with an innovative ‘hidden message within a ‘spotless’ blank tweet. To promote the new Full Action System broom in France, the homecare brandlaunched French Twitter account...CRM trends: Most consumers feel brands misunderstand them online
Consumers in the UK and France are growing increasingly frustrated by brands that fail to understand them on digital channels. with four fifths switching suppliers if brands do not correct their mistakes, according to new research. The study, from Eptica, found that...Facebook could be sued by France for censoring content
A Facebook user that was banned from the social network for posting an image of an explicit 19th century painting has been able to get his legal complaint handled in France- despite Facebook being a US company. The ruling was made after Frédéric Durand-Baissas, a...Apple overtakes Android sales in US
Following its record-breaking profits, Apple has managed to overtake sales of Android devices in the key market of the U.S. for the first time in three years. Apple’s market share lead was just 0.1%, according to data from research firm Kantar Worldpanel. Apple’s...Global ecommerce trends 2015: UK leads the way in Europe and North America
Ecommerce is set to boom across Europe and North America this year. Online sales are forecast to grow by 16.2% in the UK, while sales across Europe are tipped to grow by 18.4%, according to new research.
