Oct 28, 2013 | France, Germany, Online advertising, Social media, UK
As the online privacy debates rages, people all over the world are becoming more aware of how they are accessing the Internet, especially social networks. The latest insights from Kantar Media’s TGI Net Europa study reveal the habits, behaviours and motivations of...
Oct 10, 2013 | France, Online advertising, Online video
Yahoo UK has been appointed as the sole sales representative for the world’s second largest video platform, Dailymotion, to serve ads across its UK property. The exclusive deal, for both web and mobile advertising, follows a two-year partnership in Italy, which has...
Sep 23, 2013 | France, Mobile, Social media, UK
The UK was the first country to share more on mobile platforms than on desktops, according to new research. Peak sharing on mobile devices in the UK rose above 50 per cent for the first time in May 2013, according to analysis of RadiumOne’s first-party data. By...
Sep 17, 2013 | CPG, FMCG digital marketing food and beverages, France, Germany, Social media, Viral and buyrals
In a digital twist on the classic ‘last Rolo’ ads, Milka has launched a new campaign that lets consumers pick who receives the last square of their chocolate bar. See why it’s our video viral of the week below… The confectionery brand has taken the last...
Sep 6, 2013 | France, Germany, Online advertising, Online video, UK
UK’s video programmatic market is valued at €20.5m for 2012 and predicted to rise to €224.5m by 2017, according to new research. The study, from video ad marketplace SpotXchange, looks into the adoption of programmatic video advertising across the five biggest...
Aug 6, 2013 | Argentina, Australia and New Zealand, Brazil, China, E-commerce and E-retailing, France, Germany, India, Latin America, Russia, UK, USA
This chart shows the percentage of each country’s internet population who have bought something online. 40.4% of the worldwide internet population will make a purchase through a digital channel this year. Western Europe’s online population is very engaged...
Aug 5, 2013 | E-commerce and E-retailing, France
Retail sites reached 84.5% of the online audience in France, making it the third biggest market in Europe in June 2013, after Germany and Russia, according to new research from comScore, looking at the top 10 French online retail sites of 2013. As the second sales...
Jul 30, 2013 | France, Online advertising, USA
France’s Publicis and America’s Omnicom have merged to create a marketing company bigger than WPP, vowing to take on Google in the battle for online ad revenues. The deal between the French and US multinational will be worth nearly $23bn in revenues,...
Jul 11, 2013 | France, Regulation
France’s ‘three strikes’ anti-piracy measure, introduced in 2009 under Nicolas Sarkozy, has been replaced with a system of automatic fines. The law. commonly referred to as the ‘Hadopi law’, disconnected those suspected of copyright infringement. Users...
Jul 5, 2013 | France, Social media
Social media monitoring provider Spotter has developed a tool it claims will identify sarcasm in online comments. The company claimed that its analytics tool was 80% accurate in identifying sarcastic comments online as it generates reputation reports based on social...
Jul 2, 2013 | Australia and New Zealand, China, France, Germany, Mobile, UK, USA
Android continues to dominate the global smartphone market, with Windows Phone slowly catching Apple’s iOS in second place, according to new data. The study, carried out in May 2013 by market research analyst Kantar found that Android has the strongest presence in...
Jun 24, 2013 | Australia and New Zealand, France, Online advertising, Online video, Unilever - Research, tips and news for marketers
Ad agency Mccann’s Dumb Ways to Die became the most awarded ad in the history of the Cannes advertising festival, with its offbeat public service announcement for Metro Trains Melbourne finishing the festival with 32 Lions, including five Grand Prix awards, 18 gold,...
Jun 10, 2013 | E-commerce and E-retailing, France, Germany, UK
UK shoppers’ splash out an average of 75 per cent more on their mums on Mother’s Day than their dads on Father’s Day? With Father’s Day just around the corner, are dads getting short-changed? This infographic from Rakuten looks at Father’s Day shopping trends around...
May 16, 2013 | France, Regulation
France is preparing to impose taxes on Apple and Google to finance the production of art, films and music in the country. The move would see the French government tax the sales of smartphones and tablets in the country, including Apple’s iPhone and Google’s...
Mar 25, 2013 | France, Germany, Online advertising, Russia, Search engine marketing, UK
Russia has Europe’s largest internet audience, whilst Turkey counts the youngest users and the Netherlands has the highest market penetration, according to new data. The study, from comScore’s 2013 Europe Digital Future in Focus report, identifies the prevailing...
Mar 21, 2013 | France, Online video
Yahoo is reportedly in talks to acquire a controlling stake in popular video sharing platform Dailymotion, in a move that would put it in closer competition with YouTube. The Wall Street Journal reports that Yahoo is planning to buy about 75% of online video website,...
Dec 19, 2012 | France, Germany, Mobile, UK
Apple leads the UK Smartphone market, but Samsung is catching fast, and Android has strengthens its position as the top operating system in the top 5 European markets, according to new data looking at mobile trends in Europe. The research, from comScore,looks at key...
