Jan 27, 2015 | E-commerce and E-retailing, France, Germany, UK, USA
Ecommerce is set to boom across Europe and North America this year. Online sales are forecast to grow by 16.2% in the UK, while sales across Europe are tipped to grow by 18.4%, according to new research.
Jan 5, 2015 | Germany, Mobile
London-based start-up Tamoco has teamed up with BMW placing small chips inside a magazine allowing it to track and analyse readers’ responses using its cloud-based software platform. This new NFC campaign can be found in the latest edition of “SPIEGEL WISSEN: Das Auto...
Dec 22, 2014 | France, Germany, Mobile, UK
Google Play offers an untapped goldmine for video publishers, while Germany’s video content app monetization presents best-in-class model, according to new research. Content providers need to consider apps as a key vehicle for delivery, rather than a ‘nice-to-have’ to...
Nov 10, 2014 | Germany, Mobile
A brand new interactive and in-store Product Advisor for global sportswear brand ASICS, has been unveiled to the public at its flagship store in Hamburg. The ASICS Product Advisor, created by agency Amaze, is an in-store display that uses a variety of interactive...
Oct 29, 2014 | E-commerce and E-retailing, Germany, Online advertising
eBay has appointed performance marketing agency R.O.EYE to run affiliate campaign activity in Germany, as it continues to focus on international expansion. R.O.EYE’s existing partnership with eBay has seen it manage the ecommerce site’s affiliate Partner Network in...
Oct 29, 2014 | China, France, Germany, India, Mobile, UK, USA
Brands with slow or poorly made mobile websites are increasingly losing potential customers, as mobile savvy users switch to rival sites to meet their high expectations, according to new research. The study, from Netbiscuits and Hightail Young, also found that people...
Sep 15, 2014 | France, Germany, Mobile, Online advertising, Online video, UK
As more advertisers switch to automated ad buying for their digital campaigns, new research suggests the programmatic market is already booming- rising a massive 111% during 2013. View key findings below: IAB Europe Programmatic Market Sizing Study Sept 2014 from...
Sep 2, 2014 | Germany, Regulation
Uber has been banned in Germany as the social-powered cab service continues to spark controversy. Watch this video from the BBC, discussing the issues around its launch in the UK market: The ruling comes after Berlin authorities barred Uber from operating in the...
Aug 21, 2014 | Brazil, China, France, Germany, India, Latin America, Mobile, Online advertising, Online video, UK, USA
People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends. The study, from GlobalWebIndex, found that the only places where traditional still leads are the UK,...
Aug 18, 2014 | Germany, Online advertising, Viral and buyrals
With bushy beards coming back into fashion, how does a shaving brand get rugged hipsters back on their side? This viral video from Wilkinson Sword Germany explains why the hirsute look might not be as fatherly as you might think. See why it’s our video viral of the...
Jul 31, 2014 | Germany
Google, Facebook and eBay were the most popular sites in Germany during May 2014, according to new data from comScore. In May 2014, 58 million users in Germany accessed the Internet through their desktop computers or laptops, with 45.7 million watching videos online,...
Jul 18, 2014 | Brazil, Germany, Mexico, Social media, USA
The real World Cup may have gone to Germany, but Mexico has the biggest social audience, according to new research. The world’s premier footballing event in Brazil would have been won by Mexico if the competition was based on social media audiences, according to...
Jul 9, 2014 | Brazil, CPG, FMCG digital marketing food and beverages, Germany, Social media, Twitter marketing, Viral and buyrals
Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation. This YouTube ad for a German Radio station summed up the night: The game attracted a staggering 35.6...
Jun 10, 2014 | E-commerce and E-retailing, Germany, Mobile
More and more people in Germany plan and book their holidays through their mobile phones, according to new research from comScore. With m-Commerce continuously on the rise, the Travel industry has experienced particularly strong growth rates in this area. Nearly...
Jun 9, 2014 | Germany, Online video
In February 2014, 44.9 million people (equaling 79% of Germany’s online population) watched videos on their laptop or desktop computers. While PC viewership numbers have been stagnating in comparison to 2013 due to high market penetration rates, mobile video...
May 28, 2014 | Germany, Online advertising, UK
The Financial Times is testing a new time-based system on online ad sales, as the news site looks to boost its appeal to advertisers. Under the new scheme, the publisher will measure inventory cost using a currency of ad time rather than ad space. The FT has been...
Apr 30, 2014 | Australia and New Zealand, France, Germany, Mobile, UK, USA
Apple has performed strongly in the first quarter of the year, with sales bouncing back in Europe, Japan and Australia, but Android still dominates globally, according to new data. The study, from Kantar Worldpanel ComTech, found that across Europe, Android remains...
Apr 22, 2014 | Australia and New Zealand, France, Germany, Online advertising, UK, USA
Nine out of ten (90%) global marketers are not trained to calculate return on investment (ROI), and 80% struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities, according to new...
Apr 11, 2014 | E-commerce and E-retailing, France, Germany, UK
Mobile shoppers in Europe are set to spend £19.8 billion in 2014, almost twice as much as last year’s spend of £10.7 billion according to new research. The study, commissioned by RetailMeNot, a digital coupon marketplace and operator of Vouchercodes.co.uk. The study,...
Apr 7, 2014 | Germany, Social media, UK
If the World Cup were decided by social media fans, then England would once again need to beat Germany on penalties to win the tournament, according to new research. The research, from RadiumOne, analysed the number of stories shared about each team in the top 16...
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