Jun 28, 2013 | Germany, Online advertising, Social media
More than 56 billion display ad impressions were delivered across the German web in April 2013. A breakdown of the top categories shows that social media sites captured a third of all display ad impressions in Germany that month, followed by entertainment sites with a...
Jun 10, 2013 | E-commerce and E-retailing, France, Germany, UK
UK shoppers’ splash out an average of 75 per cent more on their mums on Mother’s Day than their dads on Father’s Day? With Father’s Day just around the corner, are dads getting short-changed? This infographic from Rakuten looks at Father’s Day shopping trends around...
Apr 30, 2013 | Germany, Online advertising
Global advertising expenditure is forecast to grow 3.95% during 2013, and is set to overtake print ad spend by 2015, according to a new report. The study, from ZenithOptimedia, found that in rising and mature markets online ad spend is expected to reach 9.4 per cent...
Apr 4, 2013 | Australia and New Zealand, Germany, Online advertising
Nielsen is to launch its online campaign ratings measurement system in Australia, Canada, Germany and Italy. Currently available in the US and UK, Nielsen Online Campaign Ratings is scheduled to officially launch in Australia at Consumer 360 Pacific in May while the...
Mar 25, 2013 | France, Germany, Online advertising, Russia, Search engine marketing, UK
Russia has Europe’s largest internet audience, whilst Turkey counts the youngest users and the Netherlands has the highest market penetration, according to new data. The study, from comScore’s 2013 Europe Digital Future in Focus report, identifies the prevailing...
Mar 1, 2013 | E-commerce and E-retailing, Germany, Social media
UK confidence in social shopping is up 11%, with a third of Brits confessing they’ve recommended a product on social media, according to a new study. The findings, from Rakuten (owners of Play.com), form part of the firm’s E-commerce Index, an independent global...
Dec 19, 2012 | France, Germany, Mobile, UK
Apple leads the UK Smartphone market, but Samsung is catching fast, and Android has strengthens its position as the top operating system in the top 5 European markets, according to new data looking at mobile trends in Europe. The research, from comScore,looks at key...
Oct 3, 2012 | Germany, Regulation
A surprise decision by the German constitutional court on digital media regulation sees people with internet-enabled PCs liable for TV licence. It’s a media regulation that could travel across Europe… A German court has ruled that all internet users in the...
Sep 4, 2012 | Germany, India
Samsung may be the latest multinational to break digital marketing regulations by trying to manipulate blogger reviews in social media marketing through secret payments to bloggers. Positive ratings and reviews have a big impact on sales, but many brands are...
May 10, 2012 | Germany, Marketing through gaming
Over 2 in 5 (42%) of people in the leading 5 European countries played a game on their mobile device during February, with the UK leading the way, according to new research. The study, from comScore, looked at mobile gaming behaviour across the five leading European...
May 3, 2012 | Germany, Marketing through gaming
A number of Microsoft products, including Windows 7 OS, Internet Explorer, Windows Media Player and the Xbox console have been banned from sale in Germany, following an extraordinary ruling declared this week in a Mannheim court. The shock ruling is due to Motorola...
Jun 15, 2011 | Germany, Online video
Internet users in Germany, Turkey, Spain and the UK watch an average of at least 30 minutes a day of online video, according to new research. The study, from comScore, shows that Germany leads in online video viewing across several reporting metrics for the European...
