Jun 29, 2015 | India, Online advertising, Online video
India is set to be the “single greatest opportunity over the next five to 10 years” according to future 21st Century Fox CEO James Murdoch. Speaking at the Cannes Lions advertising festival, Murdoch said the country was “entrepreneurial” and...
Jun 4, 2015 | China, E-commerce and E-retailing, Facebook marketing, India, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media
Asia makes up 51% of the webs users, with Europe and US claiming 19 and 10% respectively, according to this year’s global internet trends report from Mary Meeker. 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers Mary Meeker’s ‘Internet...
May 20, 2015 | India, Mobile, Regulation, Social media
Facebook is under increasing pressure to withdraw its Internet.org project, following claims that the free mobile web service is a threat to net neutrality. A group of more than 67 associations for civic and digital liberties, signed an “Open Letter to Mark Zuckerberg...
May 5, 2015 | Facebook marketing, India, Mobile, Regulation, Social media
Facebook has opened up its controversial Internet.org service in India, letting more websites and other online services to join its “free mobile data” Internet.org scheme. The Internet.org platform aims to provide people low-income and rural areas in...
Apr 17, 2015 | Facebook marketing, India, Social media
A group of Indian technology and internet companies have pulled out of Facebook’s Internet.org initiative, claiming it threatens the principle of “net neutrality”. Net Neutrality is defined as the principle that all websites and apps should be...
Apr 7, 2015 | China, Germany, India, Mobile, Online advertising, UK, USA
Mobile ad spend is forecast to top $100bn worldwide in 2016, accounting for more than half of the digital market, according to new research. The study, from eMarketer, also indicates that US and China will account for nearly 62% of global mobile ad spending next year....
Mar 26, 2015 | India, Online advertising, Unilever - Research, tips and news for marketers
Coca-Cola has been named the world’s top brand by trade body WARC, while Unilever has won the number-one spot in the organisation’s ranking of global advertisers. The rankings are based on the performance by brands, brand owners and agencies in various...
Feb 4, 2015 | India, Mobile
Samsung has been overtaken as the largest seller of smartphones in India by local budget brand Micromax for the first time, according to new research. The study, from market research firm Canalys, indicates that Micromax accounted for 22% of India’s smartphone...
Jan 26, 2015 | Facebook marketing, India, Mobile, Social media
Almost 1 billion Facebook users worldwide will access the platform on a mobile phone at least once a month this year, with more than three quarters of Facebookers set to be mobile users by 2018, according to a new report. The research, from eMarketer, also reveals the...
Jan 15, 2015 | India, Mobile
Samsung first non-Android smartphones have gone on sale in India, using the electronics giant’s own operating system ‘Tizen’. The Z1 handsets are available in India for 5,700 rupees ($92; £60) and, according to the firm, offer faster boot times and longer-lasting...
Jan 8, 2015 | India
2014 was a breakthough year for digital marketing in india, with a surge in smartphone use and car buying switching to digital channels in significant numbers. Neislen looks at the top insights and trends that received maximum eyeballs and engagement this past year...
Jan 6, 2015 | India, Regulation
The Indian government has blocked more than 30 major websites including Vimeo, Daily Motion, Internet Archive and Github in order to prevent the spread of what it calls ‘jihadi activities’. The country’s Department of Telecoms blacklisted these test...
Dec 8, 2014 | China, Facebook marketing, India, Latin America, Mobile, Online advertising, Online video, Social media, UK, USA
The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report. The study, from ZenithOptimedia’s new Advertising Expenditure...
Oct 30, 2014 | Brazil, India, Latin America, Mobile
Google Play and messaging apps are driving mobile app growth in emerging markets, with Brazil, Indonesia, Turkey and India leading the way, according to new research. This is according to App Annie and MEF, which believe these countries’ mobile infrastructure and rate...
Oct 29, 2014 | China, France, Germany, India, Mobile, UK, USA
Brands with slow or poorly made mobile websites are increasingly losing potential customers, as mobile savvy users switch to rival sites to meet their high expectations, according to new research. The study, from Netbiscuits and Hightail Young, also found that people...
Sep 16, 2014 | India, Mobile
Google has revealed the first smartphone in its Android One range, pitched as low cost smartphones that offer a high quality standard, in an attempt to capture more of the lucrative developing markets. Watch this promo video for Android One below: The handsets provide...
Aug 28, 2014 | India, Mobile
Mozilla and Intex have launched the first Firefox OS phone in India, called the Intex Cloud FX and costing just £19.90 (1,999 Rs). The ‘Intex Cloud FX’ device is aimed at emerging markets consumers who are looking to upgrade from a feature phone to their first...
Aug 22, 2014 | Content marketing, India
The Huffington Post has teamed up with The Times of India Group, India’s largest media conglomerate, to launch an Indian edition of online news and entertainment publication. The English-language website will target India’s rapidly expanding Internet user base,...
Aug 21, 2014 | Brazil, China, France, Germany, India, Latin America, Mobile, Online advertising, Online video, UK, USA
People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends. The study, from GlobalWebIndex, found that the only places where traditional still leads are the UK,...
Jul 1, 2014 | Brazil, India, Social media
Google’s first social networking site Orkut will shut down after September, a decade on from its launch, as the internet giant looks to focus on its YouTube, Blogger and Google+ networks instead. Orkut gained huge popularity in India and Brazil, but did not do...
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