Jan 30, 2017 | E-commerce and E-retailing, Online advertising, UK, USA
Walmart has extended its private ad exchange, dubbed “Walmart Exchange”, to Asda in the UK, giving brands access to its lucrative shopper data for targeted ads. The move will give advertisers access to its first party data, mean UK brands can now harness...
Jan 30, 2017 | China, E-commerce and E-retailing
The Chinese ecommerce experience is very different to Western standards, with China achieving exceptionally high performance on the digital side, according to a new report. The study, from customer engagement specialists Contactlab and investment company Exane BNP...
Jan 25, 2017 | Australia and New Zealand, CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience. Titled ‘End BBQ Neglect’ the campaign is aiming to revitalise the product. Zoo Group ECD, Paul Bruce says he feels that it “moves away from...
Jan 19, 2017 | China
Lenovo has been named as the most powerful Chinese global brand builder, followed by Huawei and Alibaba, according to new research. The first “BrandZ™ Top 30 Chinese Global Brand Builders” ranking and report has been released by WPP and Kantar Millward Brown in...
Jan 10, 2017 | China
Chinese mobile wallet app Alipay has 450 million users spend online or in stores during 2016, according to new data. The app’s biggest group of spenders, the people of Shanghai, paid out an average US$20,400 last year, said the Alibaba spin-off company today. Those...
Dec 19, 2016 | Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research. The study, from OC&C Strategy Consultants, suggesting the firms will soon account for about three-quarters of the £18.4bn...
Dec 16, 2016 | Mobile, Online advertising, Online video, UK
UK’s OTT (over-the-top) viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience. The research from...
Dec 8, 2016 | CPG, FMCG digital marketing food and beverages, France, Mobile, Online video, Viral and buyrals
Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear. A Jumper specially designed to allows you to sparkle this Christmas thanks to a pocket where you can put a...
Nov 29, 2016 | China, E-commerce and E-retailing, Online advertising
Marketing giant Dentsu Aegis Network has acquired Shanghai-headquartered ecommerce firm Bluecom for an undisclosed sum. Under the deal, Bluecom will be integrated with the firm’s Isobar network. Bluecom, which has offices in Singapore, Hong Kong and Ho Chi Minh...
Nov 28, 2016 | CPG, France, Online advertising, Online video, Viral and buyrals
To introduce Puma Fragrances BodySprays, L’Oréal is working with French football star Antione Griezmann, with a YouTube video that spoof’s his famous goal celebration. The French video campaign, created by agency Buzzman, makes fun of the “shaky hand’s” gesture that...
Nov 25, 2016 | E-commerce and E-retailing, UK
As Black Friday unfolds, live data from Affiliate Window indicates sales are already up on last year’s major shopping event in the UK, at 1pm UK time. With over 2,000 of the UK’s biggest eCommerce advertisers partnered with Affiliate Window, their live data...
Nov 25, 2016 | China, E-commerce and E-retailing, Search engine marketing
Flight search firm Skyscanner, has been acquired by Chinese online travel giant Ctrip for £1.4 bn ($1.74bn). The Scotland-based flight search company was formed as a result of CEO and co-founder Gareth Williams’ frustration with finding cheap flights. It lets...
Nov 18, 2016 | Regulation, UK
The Investigatory Powers Bill, nicknamed the Snooper’s Charter, has been passed by Parliament, courting controversy with some privacy campaigners calling it the “most extreme surveillance law ever passed in a democracy”. The UK has just legalized the most...
Nov 18, 2016 | Social media, UK
UK consumers are at the tipping point of tolerance when it comes to being kept on hold, even more on social media channels than on the phone, according to new research. While many retailers have introduced more channels for customers to engage with their support teams...
Nov 15, 2016 | China, E-commerce and E-retailing, Mobile
With Single’s Day now eclipsing cyber Monday and Black Friday, new research suggests mobile is the key driver for growth. In China, being an internet user is almost synonymous with being an online shopper. GlobalWebIndex’s research shows that 87% of internet users...
Nov 14, 2016 | China, E-commerce and E-retailing
Following the “Singles Day” spending bonanza last Friday, Chinese retailers are outperforming the global competition, according to new research. To examine China Singles Day, now the largest e-commerce event in the world, Dynatrace has been tracking and analysing the...
Nov 10, 2016 | China, Online video, Viral and buyrals
Chinese Skincare brand SK-II took on the controversial subject of China’s ‘leftover women’ who feel pressure to marry before 27. This case study looks at how the video campaign got over 2 million views, winning a Cannes Lion award in the process. Case study summary •...
Nov 10, 2016 | Australia and New Zealand, Marketing through gaming, Online advertising, Online video, Viral and buyrals
Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR...
Nov 9, 2016 | Brazil, Mobile, Online video
When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause. Case study summary • Brazil agency promotes work...
Nov 9, 2016 | Content marketing, India, Online advertising
Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email...
