Jun 23, 2016 | India, Online video, Viral and buyrals
A campaign featuring transgender pop band from India has won the second annual ‘Glass’ Award at Cannes Lions, for its work to promote gender equality. Glass: The Lion for Change is devised in partnership with Lean In.Org and launched last year, were also...
Jun 23, 2016 | Digital marketing skills, UK
London offers the best opportunities in the UK for women working in the technology sector, but more work to be done as one in ten tech teams have no female employees, according to new research. London’s tech community offers the greatest opportunities for British...
Jun 22, 2016 | Regulation, UK
Over two-thirds (68%) of Digital Intelligence readers believe remaining in the EU will be better for the UK and its digital industry, according to our reader survey published today. Tomorrow the UK will make the biggest political decision of its life, and one that...
Jun 20, 2016 | Online advertising, Regulation, UK
With the EU referendum only a few days away, UK marketing professionals are saying they feel unprepared for the potential changes that lie ahead, according to a new survey. The research by the Chartered Institute of Marketing (CIM) indicates that almost two-thirds of...
Jun 14, 2016 | Digital marketing skills, UK
The UK is facing a digital skills gap which could be costing the economy £63bn in lost income each year, according to a new report. The report, from the Commons Science and Technology Committee, a group of UK MPs, said the lack of skills risks damaging the...
Jun 14, 2016 | Germany, Online advertising
Smartology is launching a German language version of its contextual digital advertising technology platforms, SmartMatch and SmartMobile. Driven by client demand, the move will let advertisers to expand their global reach beyond English-speaking consumers and German...
Jun 10, 2016 | Online advertising, USA
Internet ad spend will overtake broadcast advertising in the US next year, according to a new report from Price Waterhouse Coopers. The PWC Global Entertainment and Media Outlook report forecasts that entertainment and media spending will hit $720 billion by 2020, up...
Jun 8, 2016 | E-commerce and E-retailing, France, Online advertising
French fashion retailer La Redoute has chosen Visual IQ, the leading cross channel marketing attribution company, to grow its customer base as it continues its transition into a digital retailer. Traditionally an exclusively mail order company, La Redoute is now the...
Jun 3, 2016 | Mobile, USA
Nearly half (47%) of 16-24s in the USA are snapchatting, while youngsters in the UK, Ireland and Belgium also flocking to the chat app, according to new research. The study, from Global Web Index, suggests that Snapchat’s demographics make it an attractive proposition...
Jun 3, 2016 | France, Online advertising
AdTech firm Adventori is opening a London office as it expands beyond France with clients including IKEA, Nissan, L’Oréal, and Coca Cola. Founded in Paris in 2009, ADventori is France’s leading independent player in data-driven creative adserving. ADventori uses data...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
May 24, 2016 | Brazil, Latin America, Mobile
Brazilians are the most active demographic in terms of both usage and engagement, while the UK leads the world for shopping app use, according to new research. The study, from ad platform Cheetah Mobile, looked at global app usage. Global general findings •...
May 24, 2016 | China, Regulation, Social media
Chinese government employees are inserting millions of deceptive messages into the streams of real social networks, to divert citizens’ attention from adverse or embarrassing news, according to new research. Gary King, a political scientist at Harvard...
May 24, 2016 | UK
As George Osborne claims that the UK will plunge into a self-inflicted year-long recession, resulting in the loss of over half a million jobs, CEOs of some of the fastest-growing UK companies discuss how a potential Brexit could impact on businesses. The entrepreneurs...
May 23, 2016 | China, CPG, FMCG digital marketing food and beverages, Mobile
Chinese internet giant Baidu and KFC have teamed up to launch a concept store in Shanghai that uses conversational robots as servers. Called ‘KFC Original+’ the restaurant will demonstrate the voice interaction, smart food-ordering and holographic...
May 19, 2016 | Mobile, UK
The UK government is developing a digital driving licence, according to new reports. So here's a little prototype of something we're working on #drivinglicence pic.twitter.com/a5eItrdiNI— Oliver Morley (@omorley1) May 13, 2016 The BBC reports that the...
May 18, 2016 | Online advertising, USA
The increasing use of as blocking could cost as much as $12bn in digital advertising revenue in the US, according to a new report. Optimal.com Ad Blocking Survey and Forecast from Rob Leathern A forecast by analytics firm Optimal says more than 43 million people in...
May 18, 2016 | CPG, FMCG digital marketing food and beverages, Regulation, UK
The BBC and UK government are facing and online backlash after it was revealed the broadcaster is to delete 11,000 online recipes. The move means that recipes by popular TV chefs such as Nigella Lawson, James Martin and Mary Berry will be removed from the BBC website....
May 13, 2016 | UK
Britain’s small and medium-sized enterprises (SMEs) are in favour of the UK remaining in the European Union, but only by a small minority and with many firms still undecided. according to a new survey. The poll of 900 people, from Close Brothers, indicates that 44% of...
May 9, 2016 | China, Online advertising, Social media
Sina Weibo has secured a deal with Nielsen that will create a digital measurement ratings standard in China. China’s Twitter-like social media service Sina Weibo will use Neilsen data to gauge marketing effectiveness on the platform, which has more than 200...
