Feb 5, 2021 | Content marketing, Online advertising, UK
Google has retained its top spot in the UK, while Amazon.co.uk grew 40% in traffic in 2020 alone compared to the previous year, according to new research looking at the most popular web domains in the UK.
Jan 29, 2021 | UK
Tik Tok has surpassed Snapchat in time spent among adult users in 2020, according to new research from eMarketer.
Jan 28, 2021 | Ad tech, Content marketing, Online advertising, Online video, UK
The UK Government is using Sky Media’s innovative ‘One Campaign’ advertising proposition for it’s new Covid-19 advertising campaign ‘Look into my eyes’.
Jan 27, 2021 | China, Content marketing, Germany, Online advertising, UK
The UK’s ad market is forecast to recover from Covid-19 faster than the US, China and the rest of Europe this year with the vaccine rollout and greater certainty around Brexit allowing an “overcorrection” despite continuing fragility.
Jan 26, 2021 | Content marketing, Online advertising, USA
Budweiser is foregoing its annual Super Bowl commercial slot for the first time in 37 years, joining fellow juggernauts Coke, Hyundai and Pepsi in skipping this year’s Super Bowl broadcast amid the financial uncertainty of the COVID-19 pandemic.
Jan 25, 2021 | Australia and New Zealand, Regulation, Search engine marketing
Google has threatened to remove its search engine from Australia over the nation’s attempt to make the tech giant share royalties with news publishers.
Jan 25, 2021 | E-commerce and E-retailing, UK
Fashion retailer Boohoo has bought collapsed rival Debenhams for £55m to relaunching it as an online only store.
Jan 21, 2021 | Ad tech, Clothing, Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Marketing transformation, Motoring, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization, UK
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
Jan 18, 2021 | Content marketing, Online advertising, Skills, UK
Diversity and inclusion has been cited by senior professionals as the data and marketing industry’s biggest challenge, according to the Data & Marketing Association’s (DMA) latest research,
Jan 14, 2021 | Content marketing, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Online video, UK, Viral and buyrals
Aldi has announced it is pledging to donate 10 million meals to feed hungry families across the country in 2021.
Jan 14, 2021 | Content marketing, Lessons of lockdown, Marketing transformation, Skills, Transformation, UK
Democracy activist and political heavyweight – the UK’s former deputy leader of the House Of Commons on how small teams can think big with new digital tools.
Jan 13, 2021 | E-commerce and E-retailing, Online advertising, UK
The Hairy Bikers have announced the launch of their new ecommerce site as a one-stop shop for all Hairy Bikers kitchenware merchandise, such as pots, pans and cookbooks.
Jan 12, 2021 | E-commerce, UK
British retail suffered its worst annual performance for sales growth on record in 2020, new figures reveal.
Jan 7, 2021 | Mobile, UK
Vodafone is giving small business free broadband for 2021. This offer is part of a 36-month plan to all small businesses across the UK.
Jan 4, 2021 | China, E-commerce and E-retailing
Jack Ma, the Chinese tech billionaire behind ecommerce giant Alibaba, has reportedly not been seen in public for more than two months after criticising the Chinese government.
Dec 15, 2020 | Ad tech, Artificial intelligence, China, Clothing, Content marketing, CPG, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Instagram, Online advertising, Online video, Paid search, Programmatic, Search engine marketing, Search Engine Optimization, Twitter marketing, UK, USA, WhatsApp
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
Dec 15, 2020 | AR, Germany
FC Bayern Munich opened a new flagship store in central Munich on December 10, 2020 and offers its fans a unique experience: photos with the FCB stars, anytime, with a new augmented reality service.
Dec 4, 2020 | Ad tech, Content marketing, Online video, Social, UK, Viral and buyrals
YouTube UK has launched ‘The Rise’, a first-of-its kind launch and celebration of the voices who are keeping Britain on the cutting edge of culture and creativity around the world.
Dec 2, 2020 | Online advertising, UK
Despite announcements of additional government support and positive early signs on a variety of potential vaccines, businesses concerns rise ahead of a challenging holiday season.
Dec 1, 2020 | Clothing, Content marketing, Online advertising, Social, UK
Pinterest and John Lewis & Partners have launched a co-branded Christmas trends campaign offering gift and decorating ideas for the festive period.
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