Mar 18, 2016 | Content marketing, Online video, UK
UK viewers are only half as likely as viewers globally to “cord cut” in favour of online services, suggesting the threat posed to the likes of Sky and Virgin from online subscription services such as Netflix and Amazon is rather overplayed, according to new data. The...
Mar 17, 2016 | India, UK
Cobra beer founder Lord Bilimoria has welcomed India’s next high growth multi-national companies to London as new figures revealed the country’s tech firms are investing in London at an unprecedented rate. Leading entrepreneur Lord Bilimoria, who attended the IE20...
Mar 14, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Regulation, UK
In a major move, sugary and fatty food adverts shown around children’s content online could soon be banned in the UK. Junk food ads are already banned on TV, but this could soon be extended to online in a bid to combat the obesity epidemic, the UK’s...
Mar 14, 2016 | Regulation, UK
Cybercrime is not seen as an equal threat as traditional crimes, such as burglary, according to a new survey. The results of new research in the UK have revealed that 88% of Britons see cybercrime as now being as big a threat as offline crime, whilst 76% of people...
Mar 11, 2016 | Digital marketing skills, UK, USA
The UK is Europe’s most desirable technology hub for global tech workers looking to move abroad, with London rivalling New York and San Francisco as the world’s top tech hub, according to a survey of over eight hundred international technology professionals. The...
Mar 7, 2016 | Australia and New Zealand, Brazil, China, France, Germany, India, Latin America, UK, USA
Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research. Global smartphone demand hit 368m units in Q4 2015, up 14 percent quarter-on-quarter and up six...
Mar 7, 2016 | E-commerce and E-retailing, India, Mobile
The smartphone is rapidly becoming a convenient medium for making payments around the world. This new report from Neislen looks at the role of smartphone payments in India. Mobile payments have largely been considered a product for developed markets, but based on...
Mar 4, 2016 | Facebook marketing, Regulation, UK
Facebook is to pay millions more in UK tax after overhauling its structure, after it was revealed that the social network paid just £4,327 in corporation tax for an entire year. Under new arrangements, the majority of its advertising revenue initiated in Britain will...
Mar 3, 2016 | China, Marketing through gaming, Mobile
Mobile monitoring firm App Annie has revealed the top 52 app publishers of 2015- reserved for the top earners from the iOS App Store and Google Play Store. Year over year, there is general see consistency across the App Annie top 10, and this year was no exception....
Mar 2, 2016 | Australia and New Zealand, India, Mobile, Online advertising, Online video, Viral and buyrals
More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research. The 2016 Warc 100 report is based on performance in effectiveness and strategy awards around the...
Mar 1, 2016 | Online advertising, UK
Over two-fifths (22%) of British adults online are currently using ad blocking software – a rise from 18% in October, according to new research. The latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov, reveals that the...
Feb 29, 2016 | CPG, FMCG digital marketing food and beverages, France, Online advertising, Online video, Viral and buyrals
McDonald’s recently ran a commercial showing off how many more ‘golden arches’ restaurants exist in France, compared to its rival Burger King. In response, Burger King has provided a twist ending. See why its our video viral of the week below…...
Feb 29, 2016 | E-commerce and E-retailing, UK
Amazon is taking its grocery delivery service in the UK, partnering with supermarket giant Morrisons to deliver frsh food to customers. Under the new deal, Morrisons will supply products for the Amazon Prime Now and Amazon Pantry services. The deal does not affect...
Feb 17, 2016 | Content marketing, USA
Online radio service Pandora has been a pioneer in music streaming- but how is it doing compared to upstart Spotify in the US? New data from Global Web Index looks at how both platforms fare across age groups. Last week saw mixed fortunes for Pandora: the service...
Feb 12, 2016 | Content marketing, UK
The Independent and Independent on Sunday newspapers in the UK are to cease publication and go online only, in the starkest sign yet of the pressure on the print industry. In a statement, owners ESI Media said The Independent, launched in 1986, would become “the...
Feb 11, 2016 | Facebook marketing, India
Facebook sparked controversy this week, after a key board member Marc Andreessen linked India’s rejection of its free mobile service with ‘anti-colonialism’. 1/Last night on Twitter, I made an ill-informed and ill-advised comment about Indian politics and...
Feb 10, 2016 | Online advertising, Online video, Social media, Twitter marketing, USA, Viral and buyrals
Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for 22% of the total broadcast, according to new research. The data, from Kantar Media, looked at how advertising played out during the event....
Feb 9, 2016 | Facebook marketing, India
India’s telecoms regulator has blocked Facebook’s Free Basics internet service today, saying the scheme violates net neutrality. While not ruling explicitly on net neutrality, the Telecom Regulatory Authority of India (TRAI) decided not to allow what it...
Feb 5, 2016 | China, Mobile
Phones made by China’s Xiaomi – the world’s fourth biggest smartphone maker – are going on sale in the US for the first time, but they won’t be able to run on 4G networks. The carrier US Mobile said it would be importing a range of Xiaomi...
Feb 3, 2016 | Regulation, USA
A last minute agreement on EU-US ‘Safe Harbour’ transatlantic data transfers has been announced, in a move that could save business millions in extra fees for privacy protection… but many critics are wary of the privacy implications for citizens. The two sides have...
