Feb 1, 2016 | Latin America, WhatsApp
WhatsApp usage is highest in Latin America, while the chat app struggles in North America, where stable-mate Facebook Messenger leads the way, according to new research. The research, from Global Web Index, indicates that WhatsApp has already made substantial progress...
Jan 25, 2016 | E-commerce and E-retailing, Mobile, UK
The number of overseas shoppers using their smartphones to browse UK brands has soared over the last quarter. New data from the British Retail Consortium and Google has revealed that UK beauty and apparel companies enjoyed the biggest rise in search volumes on mobile...
Jan 21, 2016 | China
Five years on from its launch, messaging app WeChat is now being used by the majority (63%) of China’s internet users, according to new research. Although it’s been around for just five years, WeChat has made a momentous impact on Chinese internet users and staked its...
Jan 20, 2016 | China, Social media, Twitter marketing
Chinese social network Sina Weibo, often called the country’s version of Twitter, is ending its 140-character limit for user posts. The move could increase pressure on Twitter to do likewise, following reports it will get rid of its iconic 140 character limit for...
Jan 20, 2016 | E-commerce and E-retailing, Mobile, UK
UK consumers are more likely to shop on a mobile device than those in the US and other nations around the world, according to a global survey. The research, from ecommerce platform provider Episerver, surveyed the mobile shopping habits of ten nations across the UK,...
Jan 18, 2016 | E-commerce and E-retailing, Germany, UK, USA
UK, US and German consumers spend the highest amount per person online worldwide, according to research compiled by Internet World Germany. British shoppers spend the most – an average of £1,050 each year, followed closely by the US with £1,001. German consumers...
Dec 21, 2015 | China, Marketing through gaming
Chinese internet giant Tencent has bought one of the world’s biggest biggest online games- League of Legends. In 2011 Chinese internet giant Tencent acquired a majority stake in League of Legends developer Riot Games, and now the company has acquired the rest of the...
Dec 21, 2015 | Online video, UK, Viral and buyrals
What’s the most emotional TV ad this Christmas from Britain’s big high street brands? ICM Unlimited used webcams as part of a survey to capture emotions on faces during a screening of six festive ads. ICM Unlimited found that ‘The Art of Christmas’ from M&S came...
Dec 11, 2015 | China
Chinese tech giant Baidu has successfully tested its driverless car on roads near the company’s headquarters in Beijing. Baidu’s modified BMW 3 series has completed a rigorous, fully autonomous testing on mixed roads. The Chinese Google’s autonomous...
Dec 10, 2015 | China, E-commerce and E-retailing
In a surprise reversal, Yahoo will abandon its planned spinoff of its remaining Alibaba shares and instead do a “reverse spinoff” of the rest of Yahoo. The company cited ‘uncertainty over tax liability’ as reason the Alibaba spinoff was scrapped. In the reverse spin...
Dec 7, 2015 | Brazil, China, India, Latin America, Mobile, Online advertising
TV ad spend will be overtaken by the internet in 2018, declining for the next few years from 38% to 34.8%, according to new research. ZenithOptimedia’s forecasts programmatic advertising will account for 60% of digital display in 2016, Internet advertising overtaking...
Dec 1, 2015 | E-commerce and E-retailing, Mobile, USA
Younger adults, ages 18-34, are more likely to favour smartphones for retail activities than any other age group, according to new research. Distinctions that are crucial to marketers and media agencies for reaching different age groups in the U.S. are identified in a...
Dec 1, 2015 | E-commerce and E-retailing, Mobile, USA
Online sales on Black Friday increased 21.5% this year from 2014, according to IBM, and Adobe reports US spending was more than $2.7 billion. Smartphones outpaced tablets in buying AND browsing on #BlackFriday: https://t.co/F2uebcyQfK #WatsonTrend...
Nov 30, 2015 | China, Online video, Viral and buyrals
This tear-jerking ad from MetLife Hong Kong is a tribute to the sacrifices parents make for their children on a daily basis. The ad became hugely popular on YouTube, getting 27 million YouTube and Facebook Video views for the life insurance firm. Titled...
Nov 26, 2015 | Content marketing, UK
BBC Three will go online-only in February next year, with the broadcaster accepting that long-term future of broadcasting “seems likely to be online”. The move will see the youth-focused channel taken off air on terrestrial UK TV, a change that could lead to a...
Nov 26, 2015 | Germany, Mobile
Sweden has the highest smart device penetration with 150% smart device penetration,while the UK surprisingly only ranking thirds, according to a new report looking into European app trends. The study, from Yahoo-owned Flurry, tracked over 725,000 apps across 564...
Nov 25, 2015 | Digital marketing skills, France, Germany, Online advertising
Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now generates over a million jobs in the EU-28 economy, and contributes more than € 100 billion of gross value added (GVA). The figures are estimates...
Nov 19, 2015 | Regulation, UK
A Cyber Governance Health Check has been launched by Digital Economy Minister Ed Vaizey this week, aimed at helping the UK’s biggest companies defend themselves against cyber attacks. The UK’s 350 largest businesses – FTSE 350 firms – are being urged to...
Nov 19, 2015 | Online advertising, UK
Companies with the strongest revenue growth let insights and analytics lead the business to a far greater extent than ‘underperformers’, according to new research. The Insights2020 study from study, from Millward Brown reveals the top drivers of...
Nov 16, 2015 | Facebook marketing, France
Facebook founder Mark Zuckerberg has promised that the social network’s ‘Safety Check’ tool will be used more during disaster periods, after the company was accused of adopting a ‘western bias’ for not using the service in other regions. In the aftermath of the Paris...
