Nov 16, 2015 | Online advertising, UK
Media quality in video advertising remains a challenge for online advertisers in the UK, according to a new report. Integral Ad Science, the leader in quantifying digital media quality, today releases its UK Media Quality Report for Q3 2015. The latest findings show...
Nov 12, 2015 | China, E-commerce and E-retailing
China’s online shopping holiday ‘Singles’ Day’ has broken all previous records, lead by ecommrce giant Alibaba, with a shopping total was bigger than Facebook’s entire revenue last year. Chinese shoppers bought $14.3 billion of merchandise through...
Nov 11, 2015 | CPG, Online video, USA, Viral and buyrals
Mars-owned cat treat brand Temptations has launched a #SaySorry campaign for the sake of grumpy cats dress up for the festive season. See why it’s our video viral of the week below… Accompanied by Elton John’s ‘Sorry Seems to be the Hardest Word’, the...
Nov 10, 2015 | France, Germany, Online advertising, Regulation
Brands across Europe are suffering at the hands of advertisers who are placing their content on unsuitable online sites, including those with extreme sexual and religious content. The survey, from mobile agency Widespace, looked at mobile usage and advertising,...
Nov 10, 2015 | China, E-commerce and E-retailing, Online advertising, Online video
Ecommerce giant Alibaba has bought the remaining shares of China’s popular online video site, Youku Tudou, in an all-cash transaction estimated to be worth some $3.7bn. Founded in 2012 via a merger of rival sites Youku and Tudou and listed on the New York Stock...
Nov 10, 2015 | E-commerce and E-retailing, Mobile, UK
Generation X consumers are flocking online, responsible for half of all retail search volume in the run up to Christmas on the Bing Ads Network as mobile searches rise ten-fold. The ‘UK Retail Insights Report’ from Bing Ads, looked at consumer trends ahead of one of...
Nov 9, 2015 | China, Online video
Chinese video streaming company Youku Tudou has joined forces with Mirriad Advertising for a new in-video advertising collaboration, with Samsung becoming the first brand to jump onboard. Using Mirriad’s technology on its video-on-demand (VOD) platform, Youku...
Nov 5, 2015 | Brazil, Latin America
Méliuz and Pepper have joined forces to launch Pelando.com.br, Brazils first social commerce platform Pelando lets shoppers to discuss and vote on special offers, deals, freebies and promotions, helping them discover the best price for specific products in a quick and...
Nov 4, 2015 | Online advertising, UK
Google is bringing DoubleClick to billboard ads for the first time, a move that could revolutionise outdoor advertising. In a new test, Google’s advertising technology is currently powering outdoor billboards in some of London’s most high-traffic areas. The search...
Nov 3, 2015 | Australia and New Zealand, Social media, Twitter marketing
Staff at Australian airline Qantas have kept up their end of a bizarre social media bet after New Zealand triumphed in the Rugby World Cup final on Saturday. .@Qantas So we’ve been thinking about this wager. How about you paint your planes like this? #AirlineWager...
Oct 30, 2015 | Digital marketing skills, Facebook marketing, India, Mobile, Social media
Facebook is enacting 2G Tuesdays, a voluntary scheme where for an hour on a Tuesday morning its developers’ apps are throttled to 2G data speeds. The initiative forces employees to use Facebook apps like Messenger and — well, Facebook — on a much slower connection...
Oct 30, 2015 | Social media, UK
Forget the famous ‘stiff upper lip’, British people enjoy being the centre of attention twice as much as Americans, which goes against a lot of existing cultural stereotypes, according to new research. Consumer insights and analytics company VisualDNA has scrutinised...
Oct 29, 2015 | Mobile, Social media, USA
Uber has teamed up with a number of animal shelters to deliver kittens to offices around the US on National Cat Day. To counter any fears of animal cruelty, Uber said each cat that will be delivered is available for adoption, so users can decide to keep them if they...
Oct 29, 2015 | Online advertising, Twitter marketing, USA, Viral and buyrals
Twitter launched a new TV ad campaign last night, with a loud, garish and cartoony spot. But has the confusing mash-up alienated people new to the social network? Designed to promote the Twitter Moments feature (currently only available in the US) , the TV ad aired...
Oct 29, 2015 | China, Germany, Mobile, UK, USA
Despite the growth in smart home devices, the Uk is lagging behind key rival markets in adopting this new technology, according to new research. According to Statista’s Digital Market Outlook, the five largest markets for smart home technology are currently the United...
Oct 29, 2015 | China, Mobile, Social media
KLM Royal Dutch Airlines has launched a customer service channel on Chinese social network WeChat via Salesforce Service Cloud, in partnership with Nexmo. Via Nexmo’s Chat App API KLM can process and handle user inquiries from Chinese customers on WeChat more...
Oct 29, 2015 | Digital marketing skills, Regulation, UK
Over 230 founders and investors in the UK have written an open letter to Prime Minister, warning that cracking down on skilled immigration “could put Britain’s digital economy at risk”. Over 230 startup founders and investors, including Martha Lane Fox and the...
Oct 28, 2015 | E-commerce and E-retailing, Mobile, UK
Internet devices are redefining the way Britons buy Christmas presents, with the average person to spend nearly £490 on presents, according to new research. The research from programmatic marketing technology firm RadiumOne Britons are planning a £24.4 billion...
Oct 27, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, France, UK, Unilever - Research, tips and news for marketers
Unilever’s online sales are growing at twice the rate of the global ecommerce market, fuelled by strong performance in the UK, Ireland and France. The world’s second biggest ad spender behind P&G said its total ecommerce sales were growing at 40% compared to 20%...
Oct 27, 2015 | Digital marketing skills, UK
A new national strategic body, Edtech UK, is being launched to promote the UK’s education technology sector, worth £45bn in 2015 and poised to reach £129bn by 2020m globally, according to a new report from London & Partners and Edtech UK. Edtech is one of the...
