Sep 16, 2015 | Australia and New Zealand, Online advertising
Heineken UK is the best performing sponsor of the upcoming Rugby World Cup, while New Zealand have been rated the “Most Social Rugby Union”, according to new research. The study, from Adobe, looks at the teams and sponsors of the UK-hosted event, based on social...
Sep 15, 2015 | Australia and New Zealand, Social media
The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to programmatic and social sharing experts, RadiumOne. RadiumOne’s “Social Score” calculates each team’s total audience...
Sep 14, 2015 | China, Germany, Mobile, Online advertising, Search engine marketing, USA
The amount spend on internet ads worldwide is catching TV at a rate of growth that could see it become the dominant medium by 2018, according to a new report. The research, from ZenithOptimedia’s latest Advertising Expenditure Forecasts, indicates that internet...
Sep 14, 2015 | Facebook marketing, India, Social media
Facebook has chosen an Indian startup Tookitaki as it first Facebook Marketing Partner from the country, as a part of its Facebook Marketing Partners Program. The social networking site is looking at tying up with more Indian companies to help ecommerce brands use...
Sep 11, 2015 | Australia and New Zealand, CPG, FMCG digital marketing food and beverages, Marketing through gaming
Kellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard virtual reality mount for mobile phones. Users will have to assemble it themselves, although this will only require scissors, a ‘butter...
Sep 9, 2015 | E-commerce and E-retailing, UK
The newly privatised Royal Mail in the UK has bought a stake in Market Engine, an start-up that powers companies’ online store fronts. Australia-based Market Engine lets firms build localised online shop front designs on websites such as Alibaba-owned Tmall and...
Sep 8, 2015 | China
The world’s biggest advertiser, WPP, remains an ‘unabashed’ bull about China despite slowing growth in the world’s second biggest economy causing market jitters. The group’s chief executive Martin Sorrell, said trading in China had been “weak” in the second...
Sep 8, 2015 | China, E-commerce and E-retailing, Mobile, Social media
With China’s economic troubles making headlines this month, how is its digital sector doing? A new report indicates that Internet take-up is slowing in the country as the mature market approaches saturation point, with nearly 90% of the country’s web users...
Sep 8, 2015 | China, Mobile
Uber has raised $1.2bn for its expansion into China, with plans to launch the taxi app in 100 cities in the next year. The move was announced in an interview with its chief executive, Travis Kalanick, published by Sina, a Chinese-language website. The company already...
Sep 7, 2015 | Regulation, UK
Most Brits have opted-out of using their ISPs internet filter due to uncertainty around its effectiveness and concern about their internet access being restricted, while 49% have encountered a seemingly legitimate site being blocked, according to new research....
Sep 3, 2015 | France, Germany, Online video, UK, USA
Brits are watching less TV than ever before, with average viewing time across all platforms falling by 14 minutes since 2013, according to new research. The study, from HIS, looked at TV viewing times across the US, UK, France, Germany, Italy and Spain. Key points: •...
Sep 2, 2015 | Mobile, Online advertising, UK
The average online Brit spends 2 hours and 51 minutes a day on the internet, with 45% on computers, 40% on mobiles and 15% tablets, according to new research. The study, from the Internet Advertising Bureau UK (IAB) and UK Online Measurement Company (UKOM) aimed to...
Sep 1, 2015 | E-commerce and E-retailing, Email marketing, India
Flipkart has been forced to apologise for sending a sexist promotional email after a customer took to Twitter to criticise India’s largest online retailer. On Saturday, Twitter user Richa Kaul Padte posted a screenshot of a Flipkart promotional email that cited...
Aug 28, 2015 | Brazil, CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers
Unilever’s deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests. AXE. Romeo Reboot Manuel | Trailer...
Aug 25, 2015 | China, E-commerce and E-retailing
Online shoppers in China are increasingly looking to overseas sites to get their online shopping fix, according to new research. The research, from overseas affiliate of online shopping site Taobao, indicates that Chinese Internet shoppers have expanded their overseas...
Aug 19, 2015 | China, Mobile
Popular chat app Kik has secured $50m funding boost from Chinese web giant Tencent, owner of rival social media apps WeChat and QQ. This funding puts Canada-based Kik’s total at $120.5M. Kik is hoping the investment will help boost competitiveness and emulate...
Aug 19, 2015 | Social media, UK
Google and Facebook continue to be the most popular sites in the Uk according to new reseach from comScore. The online measurement firm found that more than 47.9 million UK unique visitors accessed the Internet in June 2015 across desktop and mobile (smartphone and...
Aug 7, 2015 | Mobile, UK
Smartphones have overtaken laptops as the most popular device for getting online, Ofcom research has revealed, with record ownership and use transforming the way we communicate. Some key findings from the report: • Smartphones are now the preferred way to browse the...
Aug 5, 2015 | E-commerce and E-retailing, India, Mobile
The number of Indian smartphone shopping app users has jumped to 54% in May 15, from just 21% a year ago, according to new data. The research, from Nielsen, found that by comparison, the growth in popularity of shopping websites has been moderate, increasing from 28%...
Aug 3, 2015 | Germany, Mobile
Nokia is selling its Here maps service to German car makers Audi, BMW, and Mercedes for $3 billion. It was previously reported that Uber was interested in purchasing the service, but the car companies clearly brought the most attractive offer to Nokia’s table....
