Jun 19, 2015 | CPG, FMCG digital marketing food and beverages, Germany, Mobile
In a stark warning to brands with too many untracked website domains, Heinz has been embarrassed after a QR code on bottles of Ketchup now links to a hardcore porn site. Back in 2012, Heinz ran a special promotion on bottles in Germany with a QR code letting consumers...
Jun 19, 2015 | China, CPG, E-commerce and E-retailing, Unilever - Research, tips and news for marketers
Unilever has struck a deal with JD Worldwide, a cross-border e-commerce platform linked with Chinese web giant Tencent, as the FMCG conglomerate looks to expand its online presence in the Asia Pacific region. The deal grants Unilever the chance to open a store on the...
Jun 18, 2015 | Marketing through gaming, Mobile, USA
US men use more apps, but Women spend longer on them, according to a new US study from Nielsen. The study found that while men’s monthly app usage was a bit higher than women (27.2 vs. 26.3 apps, respectively), female users lead the way in terms of time spent. Women...
Jun 12, 2015 | Mobile, Search engine marketing, Social media, UK
The UK is one of the most connected countries in the world, with 71% of Brits owning a smartphone compared to the European average of 61%, according to a major new study from Google. The findings, part of Google’s Consumer Barometer 2015, indicates that the average UK...
Jun 11, 2015 | Regulation, Russia
Kaspersky has revealed that its own systems were recently compromised by hackers, meaning that the online security firm has become a victim of the very malware that it had discovered three years before. Kaspersky Lab said it believed the attack from the DuQu bug was...
Jun 11, 2015 | China
Chinese web giant Baidu is planning to launch its first driverless car in the second half of 2015, rivalling the likes of Google and various car makers. The firm had previously said it was working on such a car but did not say when it would be available. The news,...
Jun 10, 2015 | Brazil, CPG, Latin America, Online video, Viral and buyrals
Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why it’s our video viral of the...
Jun 8, 2015 | Online advertising, Russia
3M has embarked on a novel new digital marketing campaign that transforms ‘annoying’ re-targetted banner ads into something more useful- a reminder note for yourself. View the case study below: If the same banner comes up again and again, why not make it a Post-it...
Jun 8, 2015 | China, E-commerce and E-retailing
Alibaba –owned B2C shopping site Tmall is promoting its mid-year sales promotional campaign on May 25, drumming up partnerships with international brands for various products. In line with its business upgrade strategy, Tmall is mobilizing “grand” imports....
Jun 5, 2015 | China, Mobile
Xiaomi, often called ‘China’s Apple’, is now the second biggest wearables maker in the world, according to new research. iCharts Research from IDC indicates that FitBit led the market with 34.2 per cent share of shipment, followed by Xiaomi at 24.6 per cent and Garmin...
Jun 4, 2015 | China, Search engine marketing
Chinese search giant Baidu has been disqualified from an artificial intelligence test in which it appeared to beat Google and Microsoft. The researchers from Baidu were barred after organizers discovered that the Baidu scientists broke the contest’s rules. The test,...
Jun 4, 2015 | China, E-commerce and E-retailing, Facebook marketing, India, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media
Asia makes up 51% of the webs users, with Europe and US claiming 19 and 10% respectively, according to this year’s global internet trends report from Mary Meeker. 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers Mary Meeker’s ‘Internet...
Jun 2, 2015 | UK
Google, Facebook and BBC sites where most popular in the UK during April 2015, according to new research from comScore. More than 47.5 million UK unique visitors accessed the Internet in April 2015 across desktop and mobile (smartphone and tablet) platforms. 45.1...
May 29, 2015 | CPG, France, Social media, Twitter marketing
Cleaning brand Spontex has launched a new Twitter campaign to promote its new broom, with an innovative ‘hidden message within a ‘spotless’ blank tweet. To promote the new Full Action System broom in France, the homecare brandlaunched French Twitter account...
May 27, 2015 | Mobile, UK
The majority of 18-24 year olds are likely to switch providers if not provided with mobile apps or secure and transparent data handling, according to new research. The study, from EMC, quizzed youngsters on their standards over their suppliers in retail, financial...
May 22, 2015 | Russia, Search engine marketing
Russian Internet giant Yandex has launched the new version of its Chromium-based browser offering a twist on the traditional format. The new test version of the browser aims to strip the clutter out of using the Web and help the Russian search company stand up to...
May 20, 2015 | China
Netflix is looking to enter the lucrative China market, partnering with a local media company, according to a news report. Bloomberg cites ‘people familiar with the matter’ that the video sreaming firm ss in talks with companies including the Jack Ma-backed Wasu Media...
May 20, 2015 | India, Mobile, Regulation, Social media
Facebook is under increasing pressure to withdraw its Internet.org project, following claims that the free mobile web service is a threat to net neutrality. A group of more than 67 associations for civic and digital liberties, signed an “Open Letter to Mark Zuckerberg...
May 15, 2015 | China, Mobile, Online advertising, Online video, Social media
A Chinese fashion brand Me&City is using Tencent Street View to show off its latest clothing lines, as part of a new social media campaign using the hashtag #FashionStreetView. See why it’s our video viral of the week below… Every Fashion Week, labels...
May 14, 2015 | France, Online advertising, UK
Consumers in the UK and France are growing increasingly frustrated by brands that fail to understand them on digital channels. with four fifths switching suppliers if brands do not correct their mistakes, according to new research. The study, from Eptica, found that...
