Twitter solves problems with crowdsourcing #PoweredByTweets challenge
Twitter is launching a nationwide design competition called #PoweredByTweets: The Challenge, open to anyone across the UK. Twitter wants members of the British public to come up with an idea that either solves a problem using Twitter or “creates something...Global ad spend trends: Mobile to account for half worldwide spend by 2016
Mobile ad spend is forecast to top $100bn worldwide in 2016, accounting for more than half of the digital market, according to new research. The study, from eMarketer, also indicates that US and China will account for nearly 62% of global mobile ad spending next year....Top 20 UK sites: News outlets get mobile boost
News sites including BBC, Mail Online, and Trinity Mirror are now getting much higher mobile audiences than on desktop, according to new research looking into the top 20 UK sites online. The study, from comScore, indicates that 44.7 million visitors the Internet via...Top 50 online retailers in the UK: Travel companies Ryanair and Expedia take off
Travel companies saw a rise in popularity online during February 2015, while clothing retailers fared less well, according to new research looking into the top 50 online retailers in the UK.
Unilever and Coca Cola lead WARC digital marketing awards
Coca-Cola has been named the world’s top brand by trade body WARC, while Unilever has won the number-one spot in the organisation’s ranking of global advertisers. The rankings are based on the performance by brands, brand owners and agencies in various...BT returns to mobile with £5 4G package
BT has launched a low-cost 4G mobile network in the UK this week, aiming to undercut rivals O2 and Vodafone, following its acquisition of EE. BT bought EE for £12.5bn ealier this year. BT will offer 4G data, minutes and text bundles from £5 a month, but this price...Baidu self-driving cars on streets by year end
Baidu announced the long awaited self-driving car would be out within the year, as the Chinese search giant looks to stake its claim on the upcoming smart car sector. The firm said it has been working on this project for a while with no clear end in sight. The company...Poor internet connections ‘cost UK economy £11bn a year’
Despite a growing reliance amongst businesses on the internet, recent research has discovered that slow internet connections are costing the UK economy £11bn a year in lost productivity, as millions are left unable to work during periods of IT downtime. The research...US online music streaming sales beat CDs for the first time
Sales generated by online streaming exceeded CD sales in the US for the first time ever in 2014, according to new data. The figures, from the Recording Industry Association of America (RIAA),indicate that US music industry shrank 0.5% in 2014 as growth in streaming...WeChat Vs WhatsApp: Battle of the chat apps (infographic)
Chat apps have become hugely popular in recent years, with Facebook-owned WhatsApp and China-based WeChat becoming the places for people to chat on their mobiles while avoiding SMS charges. This infographic charts the success of the platforms and compares the marketing efforts of both.
UK budget: Internet of Things, 100MB broadband, banking API
UK Chancellor George Osborne has used his final Budget before the general election to announce more investment in the country’s technology industry, including in the Internet of Things and bringing ultra-fast broadband to the whole country. Osborne pledged an...Most UK millennials engage with native ads (infographic)
57% of Brits under the age of 34 will engage with native ads if the content appeals to them, rising to 63% for 18-24s, according to new research. The study, from Adyoulike, indicates that feature articles were found to be the type of paid-for online content more...Alibaba invests $200m in SnapChat
Chinese e-commerce giant Alibaba Group is investing $200m in SnapChat, valuing the photo-messaging app at a whopping $15bn. The companies did not publicly comment on the deal. But a person familiar with the matter confirmed the investment on Thursday, Bloomberg...Twitter opens Hong Kong office despite China ban
Twitter has opened an office in Hong Kong, despite the social network being banned in mainland China, meaning its content and ads won’t reach most of the country’s population. Facebook, which is also banned in China, has employed a similar method of increasing revenue...Facebook could be sued by France for censoring content
A Facebook user that was banned from the social network for posting an image of an explicit 19th century painting has been able to get his legal complaint handled in France- despite Facebook being a US company. The ruling was made after Frédéric Durand-Baissas, a...Amazon debuts Chinese ecommerce store with Alibaba
In a case of ‘if you can’t beat them, join them’, Amazon has opened an online store on Alibaba’s Tmall site this week.
