Jan 26, 2015 | Facebook marketing, India, Mobile, Social media
Almost 1 billion Facebook users worldwide will access the platform on a mobile phone at least once a month this year, with more than three quarters of Facebookers set to be mobile users by 2018, according to a new report. The research, from eMarketer, also reveals the...
Jan 21, 2015 | China, Marketing through gaming, Mobile
To raise awareness of the launch of Air France’s new Business cabins in Asia, Fred & Farid Shanghai created the first mobile game that allowed travellers to compete for an instant upgrade, just before boarding. The agency started by transforming the boarding...
Jan 21, 2015 | Social media, UK
Sunderland AFC has become the latest Barclays Premier League club to expand its social media network to encourage more football fans to interact with its official website and social feeds. The club has partnered with social content platform Stackla to aunch a social...
Jan 21, 2015 | Content marketing, USA
North American millennials will spend over $62 billion on media content in 2015, despite being dubbed as the ‘generation that won’t spend’, according to a new report. The new study from Deloitte predicts that North America’s 83 million 18- to 34-year-old...
Jan 20, 2015 | CPG, FMCG digital marketing food and beverages, UK, Unilever - Research, tips and news for marketers
Collider, the initiative to help startups boost their businesses via access to top UK firms, has selected the nine ‘Madtech’ startups to participate in the Class of 2015. The scheme is supported by twelve of the UK’s largest brands and agencies in...
Jan 20, 2015 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Apple is expanding its iAd to Latin America for the first time, via a partnership with Internet Media Services (IMS). IMS will act as Apple’s exclusive partner selling ad inventory across iOS apps to customers in Latin America. In addition, Apple has this week...
Jan 19, 2015 | China, E-commerce and E-retailing, Online advertising
Alibaba has bought AdChina, an integrated advertising platform in China for an undisclosed sum, as the newly listed ecommerce giant looks to boost its ad operations The investment will help Alibaba boost its online and mobile advertising efforts through Alimama, the...
Jan 19, 2015 | Australia and New Zealand, Mobile
Smartphone users in Australia were given a rude awakening on 13th January 2015, when a technical glitch meant the customers of mobile network Optus were woken up an hour earlier by their alarm apps. This case study looks at how the brand reacted to the social media...
Jan 15, 2015 | Regulation, UK, WhatsApp
Chat apps such as WhatsApp, Snapchat and iMessage could be blocked in the UK after Prime Minister David Cameron promised to ramp up internet surveillance powers to prevent terrorists from plotting attacks online. Making an electoral campaign speech in Nottingham...
Jan 15, 2015 | India, Mobile
Samsung first non-Android smartphones have gone on sale in India, using the electronics giant’s own operating system ‘Tizen’. The Z1 handsets are available in India for 5,700 rupees ($92; £60) and, according to the firm, offer faster boot times and longer-lasting...
Jan 14, 2015 | Online advertising, UK
New data reveals the strongest consecutive growth years for UK adspend this century as the industry hails two years growth at twice the rate of the economy. Despite a more cautious outlook, the period 2014-2015 will be the strongest consecutive growth years for UK...
Jan 12, 2015 | Search engine marketing, USA
Mozilla’s move to make Yahoo default search engine, among other things, have led to Google’s search dominance experiencing its biggest drop since 2009, according to new research. In December Yahoo achieved its highest US search share for over five years according to...
Jan 8, 2015 | India
2014 was a breakthough year for digital marketing in india, with a surge in smartphone use and car buying switching to digital channels in significant numbers. Neislen looks at the top insights and trends that received maximum eyeballs and engagement this past year...
Jan 6, 2015 | Online video, UK
Sainsbury’s Christmas ad tops the 2014 UK YouTube ads leaderboard, with Nike getting two spots in the top 10 ranking, according to new data from Google which also looks at the leading agencies. In total, the top 10 ads earned a combined 330 million views globally and...
Jan 6, 2015 | China, Mobile
Xiaomi saw its revenue more than double during last year, as the handset maker, often dubbed ‘the Chinese Apple’ becomes one of the biggest tech firms in the world. The financial results come just a week after it was named the world’s most valuable tech...
Jan 6, 2015 | Regulation, Social media, Twitter marketing, UK
HM Revenue and Customs has defended its call for tax payers to tweet enquiries to @HMRCcustomers after criticism from MPs. The move came in response to a rise in average waiting times for HRMC contact centre telephone queues, which reached 10 minutes and 53 seconds in...
Jan 6, 2015 | India, Regulation
The Indian government has blocked more than 30 major websites including Vimeo, Daily Motion, Internet Archive and Github in order to prevent the spread of what it calls ‘jihadi activities’. The country’s Department of Telecoms blacklisted these test...
Jan 5, 2015 | Germany, Mobile
London-based start-up Tamoco has teamed up with BMW placing small chips inside a magazine allowing it to track and analyse readers’ responses using its cloud-based software platform. This new NFC campaign can be found in the latest edition of “SPIEGEL WISSEN: Das Auto...
Jan 2, 2015 | China, Regulation
Access to Google’s email service Gmail is slowly getting back to normal after a reported block on the email service, according to reports. Over the Christmas period, Google’s own data indicates such traffic took a nosedive on Friday and has only slightly...
Dec 22, 2014 | France, Germany, Mobile, UK
Google Play offers an untapped goldmine for video publishers, while Germany’s video content app monetization presents best-in-class model, according to new research. Content providers need to consider apps as a key vehicle for delivery, rather than a ‘nice-to-have’ to...
