Dec 22, 2014 | Facebook marketing, Social media, Twitter marketing, UK, WhatsApp
Britons are ditching ‘traditional’ social networks such as Facebook and Twitter in their millions, whilst Whatsapp and Snapchat rise according to Ofcom data, The regulator’s annual survey of the international communications market found that while social...
Dec 18, 2014 | E-commerce and E-retailing, UK
Dotcom icon Lastminute.com has been sold to Swiss Travel firm Bravofly Rumbo Group for $120m (£76m), a small fraction of the £600m price it was valued at back in 2005. The UK travel website was sold by its owners for Sabre Holdings, a Texas-based travel technology...
Dec 15, 2014 | Search engine marketing, UK
There are four key considerations that digital marketers should focus on to help their websites achieve and maintain high rankings within Google UK searches, according to a new report. A new UK study from Searchmetrics emphasise the need for relevant content that...
Dec 15, 2014 | China, USA
China accounts for two of the six companies with the highest online media revenues and four of the 10 fastest-growing, according to the latest Digital Media Index from global research and advisory firm Strategy Analytics which analyses revenue trends across 44 public...
Dec 11, 2014 | E-commerce and E-retailing, France, Mobile
French retail giant Carrefour is implementing the PowaTag technology within 50 of their biggest supermarkets in France, which will make it more convenient to donate to a charity. The partnership means donating to the Telethon is possible with just two taps on a...
Dec 8, 2014 | China, Facebook marketing, India, Latin America, Mobile, Online advertising, Online video, Social media, UK, USA
The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report. The study, from ZenithOptimedia’s new Advertising Expenditure...
Dec 5, 2014 | Mobile, UK
As driverless cars edge closer to consumer launch, three tests will be carried out across the UK starting in 2015. In Bristol, the Venturer project will test autonomous vehicles with funding from Innovate UK, a UK innovation agency. Part of the study will research how...
Dec 4, 2014 | Search engine marketing, USA
This November, US retail paid search advertising saw year-on-year increases across nearly all key metrics including impressions, clicks, click-through rate, and conversions according to new research. This November, US retail paid search advertising saw year-on-year...
Dec 3, 2014 | Online advertising, Online video, Social media, UK
With Black Friday and Cyber Monday over, new stats from YouTube reveals who are the retailers that managed to captivate audiences with their Christmas ads. While John Lewis is an obvious surprise winner with over 18 million views (5 mil ahead of Sainsbury’s), we...
Dec 3, 2014 | E-commerce and E-retailing, Search engine marketing, UK
With Black Friday becoming a huge shopping day in the U.K., retailer marketers increased their spend on search advertising by 88% year-on-year on Black Friday in 2014 according to new research. The latest data from Kenshoo found that in 2013, overall U.K. retail...
Dec 2, 2014 | Online advertising, UK
The UK set to be first country spending over half of ad budget on digital as Brits ditch traditional media for gadgets, social networks and online shopping, according to new research. The study, from Group M forecasted digital ad spend in 2015, finding that...
Dec 1, 2014 | E-commerce and E-retailing, Social media, UK
For the second year in a row, online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas. In a study of ten top UK retail sites,...
Nov 28, 2014 | Regulation, UK
If you’re creating digital content or services that are sold to consumers, Europe’s 2015 tax laws will be a crushing blow for small businesses as they become forced to adopt the tax position of the countries where their target consumers are buying from. Here’s why…...
Nov 27, 2014 | Mobile, Online advertising, USA
As part of a new mobile campaign to promote Android, Google has taken over the largest digital screen in North America. The huge new billboard in New York City’s Times Square is eight stories tall, spanning an entire block. Users can create their own Anroidify...
Nov 27, 2014 | Content marketing, Mobile, USA
The New York Times this week hired Kinsey Wilson, formerly of USA Today and NPR, as its new editor for innovation and strategy as the publisher looks to boost its mobile efforts as well as developing new digital products, including mobile applications Wilson will be...
Nov 25, 2014 | Mobile, UK
BT is in talks to buy either EE or 02, as UK telecom firm looks to move into quad-play as consumers seek to buy all four services – home broadband, home phone, mobile and pay-TV – from one provider. Analysts said BT was “in the driver’s seat” as O2 and EE, which are...
Nov 25, 2014 | E-commerce and E-retailing, UK
Amazon customers can now collect their parcels from Post Office branches after the online retail giant signed up to Royal Mail’s Local Collect service. The deal gives Amazon access to 10,500 local Post Office branches, meaning shoppers can now pick up their...
Nov 24, 2014 | Online video, USA
Netflix accounts for about a third of Internet traffic in North America on “fixed” connections, but the video streaming service also accounts for a tenth of all uploaded traffic too, second only to BitTorrent, according to new research. Sandvine’s latest Global...
Nov 24, 2014 | Mobile, UK
Four in five women in the UK (83%) will embrace connected technology to save time and provide a smarter way of living, according to new research. A survey by online research and survey technology provider, Toluna, today revealed that UK women are not only excited...
Nov 21, 2014 | China, Mobile
The Nokia N1 has gone on sale in China, dubbed the “first Nokia-branded Android tablet,” bypassing the restrictions imposed by its deal with Microsoft. Under the terms of the acquisition by Microsoft, the Finish firm can no longer use the Nokia brand on...
