Nov 4, 2014 | Mobile, Online advertising, Online video, UK
Channel 4 has launched a selection of its sales division’s interactive video ad formats (iVOD) on Apple iPhones and iPads as the UK broadcaster looks to capitalise on its growing mobile audience. The move makes it the first UK broadcaster to offer mobile-supported...
Nov 4, 2014 | E-commerce and E-retailing, Mobile, UK
Just how are millennials’ shopping habits different from silver surfers? This guide from Google’s consumer barometer breaks down the UK shoping habits by age, and uncovers some surprising results… 16 – 24 year olds: Social & Mobile Shoppers 16-24 year old...
Nov 3, 2014 | Online advertising, USA
Publicis has bought US consultancy group Sapient, as the France-based global ad giant looks to expand into the US and moves on from its failed merger with Omnicom. Watch this video from Bloomberg anlysing the deal here: The deal, which is described as a merger, will...
Nov 3, 2014 | E-commerce and E-retailing, Search engine marketing, UK
Financial services comparison site MoneySupermarket and online retailer Amazon top the ranking for Google AdWords spend, according to new research. Financial services comparison site MoneySupermarket and online retailer Amazon top the ranking for Google AdWords spend,...
Oct 31, 2014 | E-commerce and E-retailing, Mobile, UK
Retail giant John Lewis has predicted that traffic from mobile phones will outstrip traffic from desktops on Christmas day, as the UK continues to take advantage of digital technology. Last year saw mobile make up nearly 50% of all traffic to the John Lewis website on...
Oct 30, 2014 | Brazil, India, Latin America, Mobile
Google Play and messaging apps are driving mobile app growth in emerging markets, with Brazil, Indonesia, Turkey and India leading the way, according to new research. This is according to App Annie and MEF, which believe these countries’ mobile infrastructure and rate...
Oct 30, 2014 | E-commerce and E-retailing, USA
158 million Americans celebrated Halloween in 2013, with an astonishing $6.9bn spent on halloween costumes (both online and offline). This infographic from Nextopia looks at why the holiday is now big business for brands. Key findings from the infographic: • 41% of...
Oct 29, 2014 | E-commerce and E-retailing, Germany, Online advertising
eBay has appointed performance marketing agency R.O.EYE to run affiliate campaign activity in Germany, as it continues to focus on international expansion. R.O.EYE’s existing partnership with eBay has seen it manage the ecommerce site’s affiliate Partner Network in...
Oct 29, 2014 | China, France, Germany, India, Mobile, UK, USA
Brands with slow or poorly made mobile websites are increasingly losing potential customers, as mobile savvy users switch to rival sites to meet their high expectations, according to new research. The study, from Netbiscuits and Hightail Young, also found that people...
Oct 28, 2014 | E-commerce and E-retailing, Mobile, Online advertising, Online video, Search engine marketing, UK
UK advertising spend grew at its fastest rate for three years in Q2 2014, with mobile and video on demand leading the charge, according to new research. The study, the Advertising Association and Warc, indicates that overall UK ad spend grew 8.5% year-on-year...
Oct 28, 2014 | CPG, Online advertising, Online video, USA
Halloween is the biggest makeup event of the year in the US, driving 57% of video views for seasonal makeup tutorials on YouTube, according to this new infographic from Google. As viewers flock to YouTube in search of costume tips, beauty creators provide them with a...
Oct 28, 2014 | E-commerce and E-retailing, UK
Almost half (47%) of consumers will order gifts online this Christmas with less than a week until the big day itself, according to new research. The latest eCustomerServiceIndex results from eDigitalResearch and IMRG mark the need for retailers and couriers to ensure...
Oct 27, 2014 | Social media, Twitter marketing, UK
Forget a telegram from the Queen- how about a tweet instead? Last Week the monarch sent a tweet through the @BritishMonarchy account to launch a major new exhibition at London’s Science Museum. Watch the moment captured on video via The Telegraph below:...
Oct 27, 2014 | Search engine marketing, USA
Halloween has become big business in the US, and getting to the top of Google searches for popular costumes is hugely important. New data shows how Disney is the trick or treater’s brand of choice for 2014. The research, from search marketing intelligence database...
Oct 24, 2014 | Australia and New Zealand, Online video, Viral and buyrals
Most flight safety videos can be tedious affairs, but this new video from Air New Zealand transports us to Middle Earth, with a host of stars from the new Hobbit movies adding new meaning to ‘elf and safety’. The video will be progressively rolled out across Air New...
Oct 24, 2014 | Online advertising, UK
Mobile devices are shifting from an influencing medium to a conversion medium, accounting for 38.6% of UK display ad conversions during Q3 2014, according to new research. The Marin Software report indicates that mobile ad conversions for display increased 4.4%...
Oct 21, 2014 | Online advertising, USA
US programmatic digital display advertising is projected to top $10 billion this year, more than double last year’s $4.24 billion, with similar growth predicted next year, according to new research. The study, from eMarketer, forecasts that programmatic display...
Oct 21, 2014 | E-commerce and E-retailing, UK
The latest figures from the IMRG Capgemini e-Retail Sales Index have unveiled that annual UK online retail sales grew by 7% in September 2014, the second lowest ever growth rate in the Index and the slowest since 2010. Key findings: • 7% year-on-year growth in...
Oct 20, 2014 | Content marketing, USA
In a fragmented media world where technology is reshaping consumer habits, music continues to be the soundtrack of our daily lives. According to Music 360 2014, Nielsen’s third annual in-depth study of the tastes, habits and preferences of U.S. music listeners, 93% of...
Oct 16, 2014 | Online advertising, Online video, UK
Google has launched its ‘Preferred’ platform in UK, taking the top 5% of channels on YouTube and selling them to advertisers. Watch this video from Bloomberg analysing the new platform here: The platform, which breaks down the most popular channels into...
