Oct 16, 2014 | Mobile, USA
Nearly two in five (39%) of US car buyers will consider internet connection as a key feature for their next automotive purchase, according to new research from Nielsen. Cars are big business, and as technology continues to permeate our lives, the auto industry is...
Oct 16, 2014 | Social media, UK
More than one in three teenagers have gone on to meet someone they first encountered online, according to a new survey by Radio One’s Newsbeat program. View this video showing the poll findings here: The survey of more than 1,000 British teenagers aged between 15 and...
Oct 15, 2014 | E-commerce and E-retailing, France, Social media, Twitter marketing
Twitter has inked a deal with Groupe BPCE allowing its users in the country to send money to each other – irrespective of their bank – via a tweet. It is the first time Twitter has agreed such a deal with a bank. The service functions via S-money, an electronic money...
Oct 13, 2014 | Mobile, UK
Brits carry out a staggering 221 tasks every day using their mobile phone, according to new research. A study of 2,000 smartphone owners, by Tecmark, revealed the incredible extend to which we now rely on our handheld devices in our everyday lives. It showed we first...
Oct 13, 2014 | China, Mobile
Apple increased the value of its brand by 21 percent to $118.9 billion, while Google raised its brand value by 15 percent to $107.43 billion. Coca-Cola, IBM and Microsoft round out the top five. The brand values of Apple and Google mark the first ever in the Best...
Oct 10, 2014 | Email marketing, Regulation, UK
In another example of how quicky digtal can spin out of control, a mysterious email reading “bello” was sent to all UCL students in the UK yesterday, causing thousands of spam messages to clog up inboxes The email, which was sent out to all 26,000 students...
Oct 9, 2014 | UK
The number of shoppers accessing major retail sites from their Android devices have grown by an average of 48%, as people ditch desktops for mobile shopping, according to new research. Shopping in the U.K. isn’t what it used to be. In fact, it’s not even what it was...
Oct 8, 2014 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to new research. The latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC. found...
Oct 8, 2014 | Mobile, USA
Brands should consider the diversity of U.S. mobile users in digital campaigns, as 58% of Hispanics and African Americans owning smartphones versus 52% of Caucasians and Asians, according to new research. The study, from Razorfish, found that multicultural consumers...
Oct 7, 2014 | E-commerce and E-retailing, UK
The average UK shopper now uses four different grocery shops on average each month and more of them are visiting two or more stores on the same trip, as savvy shopping tactics such as online shopping and coupon saving have become the norm, according to new research....
Oct 7, 2014 | E-commerce and E-retailing, UK
The latest August IMRG MetaPack Delivery Index confirms that UK retailers are on course to dispatch a record 900 million orders or 930 million parcels in 2014 with 120 million orders in December alone. Key highlights: • Online retail continues bounce back with order...
Oct 6, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Social media, UK
British beer brand Hobgoblin is running a live online gameshow to be streamed on Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune. Watch the promo video here: As part of the wider ‘Season of Mischief’ campaign, Wheel of Misfortune...
Oct 6, 2014 | Search engine marketing, UK
Notonthehighstreet.com hired Maxymiser to boost its visibility on the web by going beyond SEO to optimise the entire customer experience when interacting with the brand online. This case looks at how the gift retail site managed to boost conversions by up to 8.7%...
Oct 2, 2014 | China, Mobile, Regulation, Social media
Pro-democracy protestors in Hong Kong are using FireChat to keep in touch and bypass an internet and network lockdown in the country. Watch this unedited video showing a protester using Firechat here: The app relies on ‘mesh networking’ to let users send messages to...
Oct 2, 2014 | UK
Brits have an emotional connection to the Internet, with 62% suffering from anxiety when unable to connect, but most can’t tell the difference between the World Wide Web and the Internet, according to new research. The study, from Tata Communications, whose network is...
Oct 1, 2014 | FMCG digital marketing food and beverages, Mobile, UK, Unilever - Research, tips and news for marketers
Following the success of the Persil product launch, Unilever UK has worked with Future Ad Labs to introduce a new premium spread Gold from Flora in a mobile-first campaign. As part of a £10 million marketing investment in 2014, the campaign will feature PlayCaptcha...
Sep 30, 2014 | Content marketing, E-commerce and E-retailing, Online video, UK
Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels. Watch a sample of the show below: The Walmart-owned retailer debuted Mum’s Eye View...
Sep 23, 2014 | Facebook marketing, Mobile, USA
This chart shows the top 15 mobile apps by reach as of June 2014. Facebook has the highest reach among smartphone users with 73.6% downloading the Facebook app. Google have a several apps among the top 15, with Google Play, Google Search, Google Maps, Gmail, YouTube...
Sep 23, 2014 | China, E-commerce and E-retailing
Chinese online retailer Alibaba has smashed records with the largest public offering in US history – and is now as valuable as Facebook after just one day on Wall Street. Watch this video from Bloomberg discussing the deal: The e-commerce powerhouse, which sells...
Sep 23, 2014 | E-commerce and E-retailing, UK
Amazon, Argos and Apple are the most visited online retailers in the UK, with travel websites showing the most significant growth in the past 3 months, according to new research. The findings, from IMRG and comScore, measures visitors based on comScore’s MMX online...
