Aug 26, 2014 | Marketing through gaming, Mobile, USA
iPhone users in the US earn more and spend more time on apps than their Android counterparts, according to new research. The study, from comScore, found that the median iPhone app user earns $85,000 per year, which is 40% more than the median Android phone user with...
Aug 22, 2014 | Content marketing, India
The Huffington Post has teamed up with The Times of India Group, India’s largest media conglomerate, to launch an Indian edition of online news and entertainment publication. The English-language website will target India’s rapidly expanding Internet user base,...
Aug 21, 2014 | Brazil, China, France, Germany, India, Latin America, Mobile, Online advertising, Online video, UK, USA
People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends. The study, from GlobalWebIndex, found that the only places where traditional still leads are the UK,...
Aug 21, 2014 | Mobile, UK
Are smartphones reaching a saturation point? New research indicates that the number of downloaded apps is dropping- because they are getting too good. The study, from Deliotte, found that nearly a third of UK smartphone owners are not bothering to try a single piece...
Aug 20, 2014 | CPG, FMCG digital marketing food and beverages, Search engine marketing, Social media, UK
Greggs has been embarrassed after a crude spoof of its logo started appearing on a prominent Google search result- but the UK bakery chain managed to turn the situation to its advantage via some good humoured and timely social media management. The company’s logo,...
Aug 19, 2014 | Content marketing, USA
This chart shows the response content marketers give when asked the question “during the past 12 months how effectively have your content marketing efforts delivered business value?”. Somewhat effectively came out as the top answer with over half of all...
Aug 19, 2014 | Facebook marketing, Mobile, Social media, Twitter marketing, USA, WhatsApp
Facebook continues to dominate social media on mobile in the US, but SnapChat use is rocketing, according to new research looking into social media trends in the US. The study, from JP Morgan, found that Facebook accounted for 20% of overall mobile time share while...
Aug 19, 2014 | Digital marketing skills, UK
A quarter of UK based businesses believe that their marketing isn’t performing as it should be, with a third of these complaining that the difficulty of making an impact with advertising is the biggest barrier to success. According to a new report recently released by...
Aug 18, 2014 | Mobile, Online video, Social media, UK
85% of people still prefer to watch TV programs on a big screen, rather than mobile, tablet or PC, according to new research from BroadStream Solutions. There are a plethora of screens now available for consumers to watch TV content on, and with another summer of...
Aug 18, 2014 | Germany, Online advertising, Viral and buyrals
With bushy beards coming back into fashion, how does a shaving brand get rugged hipsters back on their side? This viral video from Wilkinson Sword Germany explains why the hirsute look might not be as fatherly as you might think. See why it’s our video viral of the...
Aug 18, 2014 | Facebook marketing, Mobile, Social media, UK
There are 48.4 million unique internet users in the UK, with 3.3 million users per month accessing the Internet exclusively from mobile devices (smartphone or tablet), according to new research. The study, from ComScore, also found that 8.8m access the internet...
Aug 15, 2014 | Online video, Regulation, UK
The Internet Advertising Bureau (IAB) UK is working on new guidelines for measuring the success of online video ad campaigns, in a bid to appeal to advertisers looking for more accountability with their online campaigns. The IAB UK is likely to follow the lead of its...
Aug 14, 2014 | Latin America, Mobile, Online advertising
Global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before, according to new data from IAB Europe. The study indicates that Latin America showed the highest year-on-year growth, soaring 215%, with major increases coming from North...
Aug 14, 2014 | Mobile, UK
In a surprising turnaround, Apple maps had succeeded in pipping Google Maps in mapping traffic on 4G, two years on from its much-derided launch, according to a new report. UK mobile network operator EE reports that Apple Maps currently represented 70% of mapping...
Aug 12, 2014 | Australia and New Zealand, Mobile, Online video
The latest Australian Multi-Screen Report (Q1 2014) shows that while Australians’ screen habits are evolving, particularly among younger people, all major age groups spend the majority of their viewing time watching broadcast TV on in-home sets, according to new...
Aug 11, 2014 | Facebook marketing, Mobile, USA
The US will reach over 75% by the year end, with Apple and Android still leading the way in terms of phones and operating systems respectively, according to new data. According to comScore, smartphone penetration in the March-June quarter continues to inch upwards (up...
Aug 8, 2014 | E-commerce and E-retailing, UK
The UK and Denmark are the biggest web shoppers amongst EU countries, according to new research. The Office for National Statistics has published a snapshot of Britain’s internet habits, how they have changed in recent years, and how they compare with the rest...
Aug 7, 2014 | Regulation, UK
The UK government is investigating the role that virtual currencies such as Bitcoin will play on the current (and future) global financial system. Watch this video from the Guardian explaining how Bitcoin works below: With results due in autumn, the assessment will...
Aug 7, 2014 | China, Online advertising
The latest research about how to unlock the slowing China economy suggests internet marketing in China will be the key. China’s economy is undergoing a massive slowdown, but digital channels and government strategy could be the key to getting the world’s economic...
Aug 7, 2014 | Mobile, Social media, UK, WhatsApp
The huge rise in chat apps in the UK is mainly down to teenagers and young adults sending winks or heart emoticons to each other in a new era of digital flirting, according to new research. According to Deloitte, the number of instant messages sent in Britain alone is...
