Is sharing the new buying? (infographic)
Participants around the world are tapping into the sharing economy, an emerging global trend that some authorities value at more than $25 billion, according to new research from Nielsen. In a sharing economy, also known as collaborative consumption and peer-to-peer...Travel m-Commerce in Germany on the rise
More and more people in Germany plan and book their holidays through their mobile phones, according to new research from comScore. With m-Commerce continuously on the rise, the Travel industry has experienced particularly strong growth rates in this area. Nearly...Twitters’ biggest TV moments: Superbowl and Breaking Bad get most tweets
This past TV season saw many US programs launch beyond the screens we web users watched (and tweeted about them) on social media. This study from Nielsen looks at the top Twitter moments form the past years TV season in the US. TV moments became thousands of messages...Online Video Trends in Germany: PC and Mobile
In February 2014, 44.9 million people (equaling 79% of Germany’s online population) watched videos on their laptop or desktop computers. While PC viewership numbers have been stagnating in comparison to 2013 due to high market penetration rates, mobile video...UK travel consumers go mobile
Mobile is playing an increasingly important role in how UK consumers research and book travel, according to new research from comScore. A recent study commissioned by Expedia Media Solutions and conducted by comScore, shows that travellers are an active, mobile-savvy...Top digital marketing data and case studies this week
Here are the top digital marketing data and case studies that caught our eye. The myths of social sharing: Facebook and Twitter ‘are not the biggest sharing platforms’ Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via...Global ad trends: Digital ‘to account for third of all revenue by 2018’
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
Australian digital marketers ‘most confident in the world’
Australian digital marketers are more confident in their digital marketing abilities than their contemporaries in other countries, according to the results of a new survey. The study, conducted by IAB Australia, found found that 36 per cent of Australian marketers are...Email marketing trends: Forget acquisition, is email now purely a relationship tool?
Managing email relationships with potential and existing customers is a tricky balancing act. Steve Abbott, Director at The British Consumer Index, used data to show why brands that continue to use ‘cold’ email could not only waste their marketing effort and money but...Shaggy dog story: Retailer replaces community manager with pug (and boosts visits by 150,000)
To stand out from the crowd during Chinese New Year, luxury online retailer Glamour Sales enlisted Fred&Farid to create a social media stunt to get tongues (and tails) wagging. By pretending to swap their community manager for a dog, the firm generated 100,000...Samsung debuts first Tizen phone in Russia
Samsung is to launch its first smartphone powered by the Tizen operating system in Russia this summer. Called the ‘Samsung Z’, the move marks the first time Samsung has ditched Google’s Android operating system in favour of its own platform. The South Korean firm has...Mary Meeker’s digital trends: Just 1% of global data being analysed
While 34% of the data we’re creating is useful, only 1% of it is now being analysed in some form, according to the latest research from renowned Morgan Stanley internet analyst Mary Meeker. View the full slide presentation below: KPCB Internet trends 2014 from Kleiner...Over a third of online retail now via smartphones and tablets
More than a third of all online sales are now made on a mobile device (smartphones and tablets) as m-commerce continues to increase its share of the UK e-retail market, according to the latest results from the IMRG Capgemini Quarterly Benchmarking. Key findings...FT.com to sell ‘time blocks’ to advertisers online
The Financial Times is testing a new time-based system on online ad sales, as the news site looks to boost its appeal to advertisers. Under the new scheme, the publisher will measure inventory cost using a currency of ad time rather than ad space. The FT has been...Apps ‘boost worker productivity 34%’
Mobile apps can boost UK worker productivity by more than 34%, while 9 in 10 users say work apps changed their behaviour as a business professional, according to research from salesforce.com.
