Apr 22, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Social media, USA
Taco Bell has premiered its newest Doritos Loco Taco on with a short movie on Snapchat, marking a first for the self-destructing chat app. The ad launched at the beginning of the MTV Movie Awards on Sunday, going on sale for a limited time on May 1. The MTV Movie...
Apr 22, 2014 | E-commerce and E-retailing, UK
Tesco plans to increased sales at its UK business through online shopping, rather than bricks and mortar, as it announced a 3.6% drop in trading profit to £2.2bn last week. Overall group trading profits also fell, six percent, to £3.3 billion, according to the...
Apr 22, 2014 | Australia and New Zealand, France, Germany, Online advertising, UK, USA
Nine out of ten (90%) global marketers are not trained to calculate return on investment (ROI), and 80% struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities, according to new...
Apr 22, 2014 | Mobile, USA
Forget GDP and inflation levels- the true way to measure the American economy is by monitoring the sales of lipsticks and the most popular hemline for skirts. This infographic from Finances Online lools at the strange ways of measuring economic growth. Who else would:...
Apr 22, 2014 | Regulation, UK
Despite media hype around the future of Bitcoin and high-profile mobile payments providers such as Square and Stripe preparing to accept the virtual currency this year, new research warns of consumer distrust of the virtual currency. The study, from Venda, indicates...
Apr 22, 2014 | Content marketing, India, Mobile, Unilever - Research, tips and news for marketers
Unilever is offering free Bollywood music to 350 million villagers in India, to promote its Lifebuoy soap and Fair & Lovely skin cream products. Hindustan Unilever started the service in October last year in Bihar, one of India’s poorest states, and has since...
Apr 17, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Online ad revenue overtakes TV for first time in US US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to...
Apr 17, 2014 | Social media, UK
UK marketers have rated Facebook as the most “marketing-friendly” social platform, beating LinkedIn and Twitter into second and third places, according to a new survey. Facebook has emerged as the marketer’s preferred social platform for campaign development and...
Apr 17, 2014 | Online video, Social media, Twitter marketing, UK
Sky has launched a new tool that lets customers who follow the broadcaster’s Twitter account record or watch Sky TV programmes when they see the #WatchOnSky hashtag appear on Tweets. Users who wish to watch the programme can click ‘Watch’, this will go...
Apr 17, 2014 | UK
Football Club West Ham United, Selfridges and the London School of Economics, have become some of the first owners of a .London domain. Other brands signing up for new web address include the London Eye and the Meantime brewery. From Wednesday, companies in the...
Apr 15, 2014 | CPG, Online advertising, USA
The local market can be a major factor for Americans under 35 in determining their brand loyalty, according to new research from Nielsen. Loyalty is highly coveted in today’s media world, particularly among Millennials—some of America’s most connected consumers. These...
Apr 14, 2014 | Mobile, USA
Google Glass is going on general sale in the US for one day only in what could be the biggest test to date of public desire for the wearable computer. Watch this ‘Explorer Story’ promo video from Google, showing Glass in action: Google has confirmed in a...
Apr 11, 2014 | E-commerce and E-retailing, France, Germany, UK
Mobile shoppers in Europe are set to spend £19.8 billion in 2014, almost twice as much as last year’s spend of £10.7 billion according to new research. The study, commissioned by RetailMeNot, a digital coupon marketplace and operator of Vouchercodes.co.uk. The study,...
Apr 11, 2014 | Mobile, Online advertising, Online video, Search engine marketing, Social media, USA
US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to new data from the IAB. View the IAB webinar here: The online revenues, which includes mobile ads, rose 17% on the previous year’s...
Apr 10, 2014 | Email marketing, France
Workers in France will now be protected from receiving emails from their boss after 6pm, following a new union deal. The agreement, signed by tech industry employers and several unions in France means many companies are now forbidden by law to contact employees...
Apr 10, 2014 | Online video, USA
Sesame Workshop, the non-profit educational organization behind Sesame Street, has launched Sesame GO, a web-based video subscription service. The advert-free platform will serve up classics and current episodes of the iconic children’s education show Sesame Street,...
Apr 9, 2014 | Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report,...
Apr 8, 2014 | Australia and New Zealand, Online video
This chart shows the total video ad spend growth between H1 2012 and H1 2013 across four countries. The US saw an increase in digital video ad revenue of 85%, exceeding its closest New Zealand by 33%. the data also shows that Australia saw the lowest growth in digital...
Apr 8, 2014 | Australia and New Zealand
This chart shows the total digital ad spend growth between H1 and H2 across four countries. New Zealand showed the greatest increase for the period growing its digital advertising revenue by 29%. Adversely Australia saw the lowest growth in ad revenue with 16%. View...
Apr 8, 2014 | Australia and New Zealand, Mobile
This chart shows the total mobile ad spend growth between H1 2012 and H1 2013 across four countries. This category saw massive growth across all regions, but Australia saw a growth of 170%. New Zealand, which saw the greatest growth in total digital ad revenue saw the...
