Apr 8, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, USA
Amazon has launched a new barcode scanner device, called ‘dash’, that lets users scan and orders groceries from the comfort of their kitchen. Watch this promo video showing how the service works below: Launching as part of the online retail giant’s new ‘Fresh’ pantry...
Apr 8, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online video, USA
Vice Media has teamed up with production company FremantleMedia to launch ‘Munchies’ an online TV channel devoted to food, with a youth twist. The food platform features a raft of original video content, editorial features, articles, how-to guides, recipes and events....
Apr 7, 2014 | Search engine marketing, UK
Google is taking its in-depth article search tool to the UK after an initial launch in the US last year. The ‘in depth article’ function can usually be found towards the bottom of the page and highlights three thought-provoking articles about the chosen keyword. Since...
Apr 7, 2014 | Germany, Social media, UK
If the World Cup were decided by social media fans, then England would once again need to beat Germany on penalties to win the tournament, according to new research. The research, from RadiumOne, analysed the number of stories shared about each team in the top 16...
Apr 4, 2014 | Mobile, Social media, UK
Men and women differ in using social media and their mobile devices, with women far more likely to ‘like’ or follow brands for discounts and offers, according to this new infographic from Finances Online. The gender difference revolves around three distinct areas: our...
Apr 4, 2014 | Social media, UK
Localfunded.co.uk, a new crowdfunding platform, has gone live in the UK, designed to let people control what happens in their communities, and get exclusive rewards on local services, goods and deals. A recent study estimated that every £10 spent in a local food shop...
Apr 3, 2014 | Mobile, USA
US smartphone users are switching to apps rather than mobile browsers when surfing the internet, according to new research. The study, from analytics company Flurry, indicates that US consumers’ use of mobile web sites has dropped by almost a quarter, from an average...
Apr 3, 2014 | Mobile, UK
Nest, the home automation firm bought by Google in January, is launching in UK this week- under the claim it can bring home energy prices down by up to 29%. Co-founded by former Apple engineers and creators of the iPod, Tony Fadell and Matt Rogers, Nest has brought...
Apr 3, 2014 | Content marketing, Online video, UK
Sky has announced a new ‘Buy to Keep’ service that lets subscribers buy a film through their set-top box to watch immediately, with Sky also posting them a copy of the movie on DVD to keep in their collection. Under the scheme, users will also be able to redownload...
Apr 2, 2014 | France, Online video, Social media, Twitter marketing
Twitter has bought two social TV firms as it looks to build upon its links with real-time TV events, giving the social network more clout with broadcasters and advertisers. The deals see Twitter snap up Parisian firm Mesagraph and the London-based SecondSync. Details...
Apr 2, 2014 | China, France, Germany, Mobile, Online video, UK, USA
Larger screen phones, better video quality and 4G networks are the three most important factors for driving greater consumption of video content on mobile phones, according to a new report from Strategy Analytics looking at global mobile video trends. The study –...
Apr 1, 2014 | Australia and New Zealand, Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Twitter marketing, UK, Unilever - Research, tips and news for marketers, Viral and buyrals
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best...
Apr 1, 2014 | Online advertising, Online video, USA
Disney has bought YouTube network Maker Studios in a $950m deal that sees the iconic movie studio make a significant step towards a digital future. The $500m acquisition gives Disney stewardship over the network’s 380m subscribers, 5.5bn monthly views and existing...
Mar 31, 2014 | Mobile, Social media, Twitter marketing, USA
Instagram is being used by nearly a quarter of all smartphone owners in the US, and is set to overtake Twitter this year in terms of market share, according to new research looking at mobile marketing trends in the US. The research, from eMarketer, shows that...
Mar 31, 2014 | Australia and New Zealand, Regulation
Kim Dot Com, the controversial founder of cloud storage site Mega, has formed a political party in New Zealand. The newly formed ‘Internet Party’ manifesto focuses heavily on copyright reform, privacy rights, clean tech, and a national digital currency. New Zealand’s...
Mar 26, 2014 | Mobile, Online advertising, Online video, UK
Three quarters (75%) of UK organisations are losing potential revenue due to poor contact data, and 94% believe they have poor data quality in their organisations, according to new research. The findings from a new Experian report indicates that this flawed data is...
Mar 26, 2014 | Facebook marketing, Online advertising, Social media, Twitter marketing, UK
UK companies are struggling to deliver adequate customer service through the web, email, social media and web chat channels, with Twitter performance particularly patchy, according to new research. The study, from Eptica, indicates that only 39% of companies were able...
Mar 26, 2014 | Online advertising, UK
The UK government has launched a multi-platform digital campaign in partnership with digital publishing company Say Media, showcasing why it’s a good idea to start up a business in Britain. The ‘Great Business’ campaign centres on four videos that sit under the...
Mar 25, 2014 | E-commerce and E-retailing, Mobile, UK
Digital downloads such as apps, eBooks, films and MP3s could all see their prices rise next year, under new UK government plans to bring taxes inline with location. The tax change will apply to downloads of films, music, e-books and apps and is likely to hit firm such...
Mar 24, 2014 | Content marketing, Online advertising, Online video, UK
AOL has launched ‘AOL ON’, its new premium video platform in the UK, featuring news, entertainment, style, health, cars, food, travel, parenting and tech content across 18 channels, with a number of high-profile publishers already on board. The move comes as the...
