Mar 13, 2014 | Online video, USA, Viral and buyrals
President Obama’s appearance on the spoof talk show Between Two Ferns with comedian Zach Galifianakis has boosted traffic to Healthcare.gov, with 54,000 referrals for healthcare in just one day. View the video below: Between Two Ferns with Zach Galifianakis:...
Mar 12, 2014 | Mobile, UK
UK mobile advertising revenue is forecast to overtake newspaper ad revenue in the UK in 2014 for the first time, according to new research. The study, from eMarketer, indicates that mobile ad spend will rise from £1.9m in 2013 to £2.3bn in 2014. In contrast,...
Mar 12, 2014 | Online video, UK
The BBC has unveiled an update to its on-demand iPlayer service, which will include new online-only shows for “a BBC Three audience”, as the broadcaster looks to emulate the success of Netflix. Analysts say iPlayer is becoming more like Netflix, which has...
Mar 11, 2014 | Regulation, UK
David Cameron has invested £73m in a government fund to research the Internet of Things, claiming the concept to spur a ‘new industrial revolution’. The UK Prime Minister also revealed a new European Internet of Things grant fund, valued at up to £1mn, for companies...
Mar 10, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, Facebook marketing, France, Germany, India, Latin America, Mobile, Peru, Philippines, Russia, Social media, Twitter marketing
This chart shows the active users for the top 10 social networks by region. Respondents were asked the question “Which of the following services have you used/contributed to in the last month?”. Facebook proved to be popular across all regions, with 55% of...
Mar 10, 2014 | China, Facebook marketing, Social media, Twitter marketing, WhatsApp
This chart shows the change in active users for the top 20 global social networks (excluding China). Respondents were asked the question ‘Which of the following services have you used/contributed to In the last month?”. Facebook-owned photo sharing service...
Mar 10, 2014 | Online advertising, UK
TV ad revenue reached a record high of £4.63bn in the UK during in 2013, a year-on-year increase of 3.5%, according to new research. The study, from ThinkBox, said this figure includes all money invested by advertisers into commercial TV – across linear spot ads and...
Mar 10, 2014 | Mobile, USA
When looking at U.S. smartphone and tablet users, women win the battle of the sexes in terms of time spent on media via apps and the mobile Web, according to this new infographic from Nielsen. In fact, while all smartphone users spent 89 percent of their mobile media...
Mar 10, 2014 | Online advertising, USA
The average American consumes close to 60 hours of content each week across different platforms like television, radio, online and mobile, according to new research from Nielsen. In terms of viewing, the report found that in Q4 2013, the average American adult logged...
Mar 10, 2014 | Facebook marketing, France, Germany, Social media, UK
Nissan has launched its first pan-European Instagram campaign across the UK, France and Germany. The campaign was announced at the Geneva Motor Show where Nissan unveiled the new Juke last week. The campaign invites consumers to share a picture that represents their...
Mar 7, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, USA
McDonald’s has become the latest brand to run a SnapChat marketing campaign, using NBA star LeBron James to generate buzz on the popular self-destructing photo-sharing app. The company spent a few days promoting its new account on Twitter, then sent out a snap of...
Mar 6, 2014 | Philippines
With the fastest growing online audience in Southeast Asia, digital is booming in the Philippines- but the real growth is yet to come. Around 70% of Filipinos still don’t have access to the internet- that’s roughly 70 million people who can’t still be reached...
Mar 5, 2014 | Mobile, Social media, Twitter marketing, USA
At the 2014 Oscars, Samsung took the award for most talked about brand with a celebrity-packed selfie tweeted by host Ellen DeGeneres using a Galaxy Note 3 phone. This case study looks at how the electronics giant made full use of its sponsor status at the film...
Mar 5, 2014 | Germany
Google and Facebook remain the most popular sites in but local community site Gutefrage was the fastest riser, according to new research. The data, from Comscore, found that in January 2014, more than 58 million internet users in Germany went online via a desktop PC...
Mar 4, 2014 | China, Mobile
During 2013, Android tablets outsold iPads for the first time, getting almost twice the sales of its Apple rival, according to new data from Gartner. Of the 195 million tablets sold in 2013, Android took nearly 62% of sales on 121 million tablets, while Apple sold 70...
Mar 3, 2014 | Mobile, USA
Nearly half (46%) of American adults said that Internet would be the most difficult technology to go without, with mobiles a close second and TV in third place, according to a new study from Pew Research. Just a few years ago, Americans were more willing to give up...
Mar 3, 2014 | China, Social media
China is a lucrative market, but how can brands get themselves noticed on social media? This case study looks at how beauty brand Garnier managed to hijack a trending topic on Chinese social media, in order to maximize their product visibility with a very limited...
Feb 28, 2014 | Online advertising, Russia
Russia’s largest search engine, Yandex, has struck a real-time bidding (RTB) partnership with Google, granting its ad clients access to Google’s DoubleClick AdExchange. The deal will see Google’s demand-side platform DoubleClick Bid Manager connect to Yandex’s...
Feb 25, 2014 | Online video, USA
Netflix has struck a deal with US internet service provider Comcast to ensure its videos are streamed faster and more smoothly. The multi-year deal will see Netflix servers connected directly to Comcast’s network, removing third parties that slow down streaming...
Feb 24, 2014 | CPG, Philippines
To mark Valentines Day 2014, shampoo brand Head & Shoulders partnered with Saatchi & Saatchi in the Philippines to run a hidden camera viral campaign, featuring young men a blind date with a lady (played by an actress) who has really bad dandruff. The...
